SHERRI ZEICHICK BOISMENU
Burlingame,CA
Summary
Executive with over 20 years of business experience in sales and buying at the national account level,
operations and general management roles with major national and international companies. Committed to the
values and spirit of the world's greatest brands. Strong analytical skills with a sharp focus on the marketplace to
achieve greater speed, productivity and effectiveness.
Overview
28
28
years of professional experience
Work History
Regional Manager
The Melt
San Francisco, CA
12.2012 - 04.2014
- Led store operations for Silicon Valley funded start up in Northern California region managing a team of District Managers to create The Melt experience.
- Facilitator, trained: one-on-one, shoulder to shoulder on restaurant back line, classroom setting and company wide. Created training manual for reporting systems cascaded to senior leadership to Restaurant Managers.
- Identified and Supported the implementation of company programs including: inventory managment programs, lowered cost of goods by 10.5%, labor and scheduling tools, lowered labor by 13%, lowered operating expenses by 4%, and improved overall restuarant contributions by 7%.
- Worked with cross functional teams to enhance the service expereince for internal and external customers.
District Manager
Starbucks Coffee Company
San Francisco, CA
12.2006 - 12.2012
- Managed $18 million district driving implementation of operational excellence for a portfolio of 13 retail store locations and 220 employees.
- Developed store management team with a focused approach on employee, customer and business, utilizing quarterly business reviews and monthly financials to build acumen.
- Consistently exceeded established targets and expectations driving improvement across key metrics.
- Led new key corporate initiatives, #1 in Northern Ca for VIA Ready Brew in dollars and percent to target for 2010, and #3 in the country for Clover Brewed Coffee.
- Opened first Drive-thru in San Francisco market, developed team to top 5 performer in the country.
- Recognized as top business performer for Area fiscal 2009 and 2010.
- Certified as District Manager Coach and Trainer (trained external District Manager candidates as well as newly promoted District Managers).
- Supported 2 Managers to Manager of the Quarter and 2 Managers to Store Manager of the year.
National Account Manager
Waterford Wedgwood USA
Boston, MA
04.2004 - 02.2006
- Promoted to and responsible for a $25 million volume territory, Waterford's largest volume account, Federated Department stores.
- Managed a team of 12 retail market managers and directed a team of 36 Visual Managers , presentation standards, secure floor space, recruited and hired 58 selling specialists.
- Exceeded monthly and annual business +6% over previous year and +3% to target.
- Managed monthly and annual business forecasts, budgets, market share, shipment and retail analysis, stock/sales seasonal plans, new product placement, developed strategic "sell through" initiatives.
- Customer focus with a track record of developing successful relationships with store employees and senior executives.
District Manager
Waterford Wedgwood USA
Los Angeles Boston, CA MA
04.1999 - 04.2004
- Managed $18.0 million volume territory covering Southern and Northern Ca, managed retail headquarters key accounts Macy's West and Robinson's May as well as 80 independent accounts, relocating to New England managing Macy's East, Filenes, Ross Simons and 75 independent accounts.
- Directed sales for 2 Area Sales Managers, 3 Visual Managers and 14 selling specialists.
- Exceeded annual business forecasts +14% to target and +7% to previous year.
- Collaborated and negotiated with customer base to nurture partnerships.
- District Manager of the year 2002.
Buyer
Petco
San Diego, Ca
12.1998 - 04.1999
- Managed 70 million volume area for pet supplies for 500 store chain.
- Developed new sources and products, negotiated annual rebate programs, volume incentives, pricing strategies, returns, advertising, and plan-o-grams.
- Increased volume by 14% and over company trend by 12%, improved gross margin by 2%.
Western Regional Film Buyer
General Cinema Theaters
Los Angeles, Ca
10.1992 - 12.1998
- Managed $31.0 million volume area, booked films, developed film buying strategies, negotiated with distributors, budgeted film cost and patronage for Southern and Northern Ca and Washington state.
- Promoted from Mid Western Film Buyer to California and Washington state.
- Built strong relationships with key studio executives: Buena Vista (Disney), Warner Bros, Sony, Universal and Paramount Studios.
- Increased volume by 9.5% and 10.75% over budget, cash flow 19.2% over prior year.
- Negotiated terms, film cost/contracts and locations with film companies to aquire film licenses.
Buyer
Macy's/Bullock's
Los Angeles, Ca
02.1991 - 10.1992
- Managed $17.0 million volume area, including purchasing, planning and operations of the crystal department, including vendor negotiations, sourcing, product development both with domestic resources as well as internationally for private label, floor space planning, selection of merchandise, advertising and distribution.
- Improved Gross Margin +2%.
- Developed 2 Assistant Buyers to Buyer.
Buyer
Macy's South Bullock's
Atlanta, GA
06.1986 - 02.1991
- Promoted to Buyer, managed $7.5 million volume department.
- Increased volume by $2.5 million in less than 3 years.
- Took department from a negative profit while improving shortage and lowering markdowns.
- Improved Macy's South brand through strong leveraging of prior relationships, placed Baccarat and Lalique into Macy's South.
Education
Bachelor of Arts - English
University of California
WORK RELATED TRAVEL France, Germany, Ireland, Italy, Slovenia and Sweden - undefined
Timeline
Regional Manager
The Melt
12.2012 - 04.2014
District Manager
Starbucks Coffee Company
12.2006 - 12.2012
National Account Manager
Waterford Wedgwood USA
04.2004 - 02.2006
District Manager
Waterford Wedgwood USA
04.1999 - 04.2004
Buyer
Petco
12.1998 - 04.1999
Western Regional Film Buyer
General Cinema Theaters
10.1992 - 12.1998
Buyer
Macy's/Bullock's
02.1991 - 10.1992
Buyer
Macy's South Bullock's
06.1986 - 02.1991
Bachelor of Arts - English
University of California