Sherry Askew-Grant
Gates,NC
Summary
Proactive Director of Marketing with extensive experience in managing cross-functional teams and executing successful marketing initiatives for multiple brands. Expertise in digital marketing, brand campaigns, and vendor management, driving growth in online traffic and customer engagement. Strong skills in strategic planning, market analysis, and client relationship management.
Overview
25
25
years of professional experience
Work History
Director of Marketing
Casey Auto Group
07.2015 - Current
- Regularly presented marketing insights and recommendations for a 7 franchise auto group, a collision center, and a full service credit facility
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement. Focused teams on increasing review scores across service and sales.
- Managed a full service in house agency managing digital showrooms, video, social media, online strategies, and events.
- Developed comprehensive marketing plans for product launches, created new brand campaigns and corporate initiatives resulting in increased sales and market share.
- Worked with national agencies for Chevy, Subaru, Kia, Toyota, and Honda to create more efficient market buys.
- Was a member of LMA programs voting on Tier 2 ad strategies in Hampton Roads for Chevy, Kia, Toyota, Honda, and Volkswagen.
- Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions. Focused on continual improvement of the customer experience from awareness to purchase.
- Managed a set of over forty vendors monthly to deliver advertising consistency across the seven brands.
- Created "Casey in Our Community" platform and brand to maximize exposure of the Casey charitable giving initiatives.
Senior Account Manager
Lin Media
03.2011 - 03.2015
- Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Managed a portfolio of business for national chains and local advertisers
- Presented to various agencies and marketing personnel to grow accounts annually
- Managed over 1million in annualized revenue
- Developed long-lasting client relationships by providing exceptional customer service and support
Account Manager
Tribune
01.2010 - 03.2011
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Negotiated contract terms with clients, securing favorable agreements for both parties.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
Education
MBA - Marketing Management
East Carolina University
Greenville NC12-1993
Bachelor of Science - Marketing
East Carolina University
Greenville NC05-1992
Skills
- Marketing Analytics
- Advertising Management
- Web Analytics
- Media Planning
- Branding
- Market Tracking
- Key decision making
- Digital Marketing
- Project Management
- Market Trends Analysis
- Contract Management
- Strategic Planning and Alignment
- Social Media Marketing
- Budgeting and Allocation
Timeline
Director of Marketing
Casey Auto Group
07.2015 - Current
Senior Account Manager
Lin Media
03.2011 - 03.2015
Account Manager
Tribune
01.2010 - 03.2011
MBA - Marketing Management
East Carolina University
Bachelor of Science - Marketing
East Carolina University
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