Highly motivated Regional Sales Manager with over 17 years of delivering company growth and leadership. Solutions-focused leader with an acquired master's degree. Skilled at overseeing all aspects of marketing and sales operations. History of devising marketing strategies, and working closely with diverse teams to cultivate quality and customer satisfaction. Proficient at developing successful teams and providing effective training to maximize profit and enhance staff performance while focusing on company vision and exceeding goals.
Hi, I’m
Sherry Capron
Spring Valley,CA
Summary
Overview
18
years of professional experience
Work History
Vacasa
Regional Sales Executive
04.2021 - Current
Job overview
- Increased regional sales by developing and implementing strategic sales plans.
- Delivered exceptional customer service by addressing client concerns and providing product solutions.
- Organized regional trade shows and events, showcasing company products to increase brand recognition and drive sales.
- Monitored market trends to identify potential opportunities for new product development or expansion into untapped markets.
- Regularly reported on regional performance metrics, identifying areas for improvement and adjusting strategies accordingly.
- Exceeded quarterly revenue targets by skillfully managing a pipeline of opportunities and proactively seeking out new business prospects.
- Created customized presentations tailored to prospective clients'' needs, effectively demonstrating the value of company offerings.
- Maintained thorough knowledge of competitor offerings, using this information to strategically position company products in the market effectively.
- Enhanced communication among team members through regular meetings and updates on industry trends or relevant news articles.
- Recognized as the top performer in the region at the national sales meeting for 2023.
The Pinnacle Hospitality Group
Regional Director of Sales and Marketing
03.2020 - 04.2021
Job overview
- Streamlined operations for improved efficiency by evaluating existing processes and introducing innovative solutions.
- Motivated 65 employees through effective communication, recognition programs, and tailored incentive structures that aligned with corporate objectives.
- Managed the integration of new acquisitions, ensuring a smooth transition and alignment with the overall strategic vision.
- Championed organizational culture change initiatives that fostered collaboration, innovation, and continuous improvement across all levels of the organization.
- Attended 4 weekly meetings to discuss and optimize strategies.
- Implemented robust performance management systems to identify areas for improvement and support employee development.
- Managed budgets effectively, ensuring optimal resource allocation for maximum return on investment.
The Maryland Jockey Club
Director of Business Development
02.2015 - 03.2020
Job overview
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Increased client base by 70% by developing and implementing effective business development strategies.
- Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.
- Expanded 12 product offerings to reach a more diverse customer base, boosting overall sales figures.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit.
- Enhanced the company''s market presence through targeted networking events and relationship building.
Dave & Buster's Inc. of Maryland and Virginia Markets
Regional Director of Business Development
10.2011 - 02.2015
Job overview
- Analyzed market trends and competitor activities, adjusting strategies accordingly to maintain a competitive edge.
- Played a pivotal role in the company's overall growth trajectory by consistently surpassing sales targets and setting new benchmarks for regional performance.
- Maintained a 240 repeat customer base and captured 66 new clientele using successful solicitation methods
- Negotiated contracts and sponsorships preparing RFPs for potential clients
- Spearheaded territory expansion initiatives by researching potential markets, evaluating risks, and executing entry strategies.
- Collaborated with cross-functional teams to develop comprehensive solutions for clients'' unique needs.
- Managed a diverse portfolio of accounts while maintaining exceptional levels of customer service satisfaction across all engagements consistently.
- Collaborated with management on forecasting and ROI metrics
- Trained and mentored 35 sales managers and team members ensuring consistent understanding of processes
- Developed strategic partnerships with key industry players for mutual growth and expansion.
- Implemented innovative sales strategies, effectively expanding the company's market share.
- Mentored and coached 45 team members to achieve top performance, driving overall success within the region.
The Founders Inn and Spa
Senior Corporate Sales Manager
03.2006 - 10.2011
Job overview
- Consistently met or exceeded individual sales goals by employing effective time management techniques and prioritizing tasks appropriately.
- Spearheaded initiatives aimed at improving customer retention rates by addressing common pain points identified through feedback analysis.
- Collaborated with cross-functional teams to ensure seamless client onboarding and ongoing support.
- Managed a portfolio of 135 high-value accounts, ensuring client satisfaction through regular communication and problem resolution.
- Developed customized 38 sales pitches for a diverse clientele, effectively communicating the value of products and services.
- Acted as the main point of contact for high-profile clients, providing exceptional customer service and maintaining long-lasting relationships.
- Expanded the company's market presence through targeted prospecting and networking events.
- Analyzed market trends and competitor activity to inform strategic business decisions and maintain a competitive edge.
Education
Sullivan UniversityLouisville, KY
Master's Degree from Finance
01.2019
University Overview
Sullivan UniversityLouisville, KY
Bachelor of Business Administration from Marketing
01.2010
University Overview
Sullivan UniversityLouisville, KY
Associate of Science from Hospitality Management
01.2008
University Overview
Skills
- Territory Management
- Sales initiatives and techniques
- Business development and planning
- Training and mentoring
Websites
Personal Information
Personal Information
Title: Meeting Planning Certification, 2014 & 2018, Travel Agent Certification, 2014, Certificate in Baking & Pastry Art, 2006Timeline
Regional Sales Executive
Vacasa
04.2021 - Current
Regional Director of Sales and Marketing
The Pinnacle Hospitality Group
03.2020 - 04.2021
Director of Business Development
The Maryland Jockey Club
02.2015 - 03.2020
Regional Director of Business Development
Dave & Buster's Inc. of Maryland and Virginia Markets
10.2011 - 02.2015
Senior Corporate Sales Manager
The Founders Inn and Spa
03.2006 - 10.2011
Sullivan University
Master's Degree from Finance
Sullivan University
Bachelor of Business Administration from Marketing
Sullivan University
Associate of Science from Hospitality Management
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