Sherry Carr
Huntington Beach,CA
Summary
Strategic Account Executive with a track record of driving sales and revenue growth through building strong client relationships. Exceptional communicator and skilled negotiator. Recognized for delivering tailored solutions that address customer needs.
Overview
34
34
years of professional experience
Work History
Account Executive
Boar's Head
Orange, CA
05.2019 - 08.2024
- Implemented processes, tools, and structures to support the sales organization's operations, visiting all accounts and potential new accounts.
- Communicated with all accounts to apprise them of mutual performance, new products, programs, and market trends.
- Responsible for achieving annual sales plan through the growth and penetration of existing accounts.
- Monitored the industry, business environment, and customers to develop action plans for expanding or retaining new clients.
- Built and developed effictive sales and support teams with recruiting, mentoring and traininging.
- Participated in meetings, presentations, and demonstrations of the product to support or close high-value sales.
- Expanded business development resulitng in 61% increased volume
Waitress
320 Main Street
Seal Beach, CA
10.2019 - 11.2022
- Memorized restaurant wine stoke and appropriate entry pairings
- Operated POS terminals efficiently.
- Implemented new menu introduction strategies, increasing customer purchase of wine sales, averaging $180, 15% higher than company average.
- Bussed tables, presented menus, seated customers, and assisted waiters with drink orders.
- Cleaned tables and floors of the dining area, ensuring that customers enjoyed a fine dining experience.
- Brainstormed and implemented delivery and take-out menu options.
Brand Specialist
Nordstrom
Newport Beach, CA
10.2019 - 02.2022
- Developed and implemented brand strategies to increase market share.
- Created and managed relationships with customers, vendors, and partners to build brand loyalty.
- Conducted research to identify target audiences for campaigns.
- Designed marketing materials such as brochures, flyers, and catalogs that accurately reflected the company's branding objectives.
- Organized promotional events to launch new products or services in order to raise brand awareness.
- Analyzed customer feedback and survey results to assess effectiveness of existing brand initiatives.
- Monitored competitor activities and prepared reports on their activities related to branding efforts.
- Managed budgets for each project while ensuring all costs stayed within allocated amounts.
- Prepared monthly progress reports on branding initiatives including successes, challenges, and recommendations for improvements.
- Collaborated with internal teams such as marketing and sales personnel to ensure consistency in messaging across all channels.
- Provided guidance on how best to utilize resources efficiently when creating advertising campaigns for multiple brands simultaneously.
Regional Sales Manager
SCSB Investments
El Dorado Hills, CA
01.2009 - 03.2019
- Participated actively in industry conferences and seminars for knowledge sharing purpose.
- Developed strategies and plans for regional sales growth.
- Conducted regular market research to identify customer needs and preferences.
- Created promotional campaigns to increase sales in the region.
- Organized trade shows, exhibitions, and other events to showcase products.
- Monitored competitor activities and analyzed pricing trends in the region.
- Analyzed regional sales performance data to develop actionable insights.
- Collaborated with product development team to create new products tailored to local markets.
- Established relationships with key accounts in the region through personal visits and phone calls.
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
- Cultivated an environment that fostered teamwork among regional sales staff members.
Vice President of Sales
California Elite Concierge
Roseville, CA
06.2007 - 12.2008
- Developed and implemented sales plans to increase profits and market share.
- Managed, trained, and mentored a team of sales professionals.
- Analyzed customer data to identify new sales opportunities.
- Negotiated contracts with customers to ensure mutually beneficial agreements.
- Developed relationships with key clients to maximize revenue potential.
- Monitored competitors' activities to stay ahead in the market.
- Implemented effective strategies for improving customer service satisfaction levels.
- Utilized CRM systems to track and manage customer accounts and contacts.
- Created comprehensive reports on sales performance metrics for senior management review.
- Established pricing policies that balanced profitability objectives with competitive pressures.
- Collaborated with marketing teams to create promotional materials for products and services.
Sr. Loan Officer
Shea Homes
Given, CA
01.2005 - 05.2007
- Increased in-house participation from 27%-89%
- Expanded business development which resulted in 34%increased revenue
- Provided guidance to customers regarding loan products, eligibility requirements, application processes, documentation requirements.
- Developed relationships with prospective borrowers through cold-calling activities and referrals from other sources.
- Prepared detailed reports for management on current loan portfolio performance trends.
- Managed a portfolio of high-value commercial loans in order to maximize returns while minimizing risks.
- Maintained strong knowledge base of lending regulations, best practices and industry trends.
- Researched potential new markets for loan product sales opportunities.
- Performed ongoing analysis of customer needs in order to develop tailored solutions that meet their objectives.
Hospitality Specialist
Cornerstone Catering
Sacramento, CA
02.2000 - 04.2005
- Assisted with the coordination and execution of events such as weddings, conferences, and banquets.
- Organized hotel reservations for guests and ensured that all requirements were met.
- Provided excellent customer service to ensure satisfaction from guests.
- Ensured that all areas of the hospitality facility were clean and properly maintained.
- Created menus for special events in accordance with client requests.
- Developed procedures for efficient check-in and check-out processes for guests.
Waitress
Hilton Hotels Corporation
San Francisco, CA
02.1991 - 07.1994
- Greeted customers and provided menus.
- Assisted in seating guests at tables or booths.
- Took orders for food and drinks and delivered them to guests.
- Checked back with customers throughout meal service to ensure satisfaction.
- Replenished beverages when necessary.
- Answered questions about menu items, ingredients, and pricing.
- Communicated daily specials to customers.
- Bussed tables as needed during peak hours.
- Prepared checks accurately and processed payments promptly.
- Maintained a clean work station by restocking supplies, wiping down counters.
- Enforced safety guidelines for employees and patrons of the restaurant.
- Provided excellent customer service by addressing any complaints or concerns promptly.
Education
Associate of Science - Business Administration
SDSU
San Diego, CASkills
- Pipeline Management
- Contract Oversight
- Customer Relationship Management
- Sales presentation
- Account planning
- Customer Service
Affiliations
- I have an avid work balance with my career. Mind, body and balance is a key component in succeeding. The gym is my go to for that 5-6 days a week.
Languages
English
Full Professional
Timeline
Waitress
320 Main Street
10.2019 - 11.2022
Brand Specialist
Nordstrom
10.2019 - 02.2022
Account Executive
Boar's Head
05.2019 - 08.2024
Regional Sales Manager
SCSB Investments
01.2009 - 03.2019
Vice President of Sales
California Elite Concierge
06.2007 - 12.2008
Sr. Loan Officer
Shea Homes
01.2005 - 05.2007
Hospitality Specialist
Cornerstone Catering
02.2000 - 04.2005
Waitress
Hilton Hotels Corporation
02.1991 - 07.1994
Associate of Science - Business Administration
SDSU
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