Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Sherry Clark

Madison,GA

Summary

Data-driven Senior Sales Development Professional with 16 years of experience bringing previously untapped market sectors into focus and expanding market base incrementally. Deeply collaborative with cross functional teams, skilled at communicating and generating comprehensive market strategies to boost overall brand recognition and drive pipeline growth. Seasoned and results oriented individual who can drive KPIs and exceed quota with the tech, SAAS, media industries.

Overview

11
11
years of professional experience

Work History

SENIOR SALES DEVELOPMENT

BOMBORA
10.2021 - Current
  • Generated interest and educated Enterprise clients on the transformative power of Intent data for sales and marketing.
  • Collaborated with marketing team to enhance lead generation, pipeline, and conversion rates for Account Executives.
  • Conducted market research to identify emerging trends and business opportunities.
  • Strategically leveraged social media to identify key decision-makers in target organizations more efficiently.
  • Optimized email templates for cold outreach, increasing response rates and client engagement.
  • Mentored junior Sales Development Representatives, fostering their professional growth and success.
  • Demonstrated adaptability by pivoting sales strategy during challenging market conditions, pursuing new verticals while maintaining performance.
  • Established rapport with C-level executives through personalized messaging.
  • Collaborated cross-functionally with sales, marketing, and internal teams to meet shared goals through strategic outreach efforts.
  • 2023 YOY 108% Quota Attainment

VIRTUAL ACCOUNT EXECU

MSPARK
03.2019 - 10.2021
  • Managed and expanded current book of business while actively prospecting for new revenue opportunities and upsells.
  • Promoted direct mail products to business owners and marketing professionals across 31-state region.
  • Consistently exceeded yearly quota.
  • Provided exceptional customer service, promptly addressing client concerns to ensure long-term loyalty.
  • Managed multiple accounts simultaneously, demonstrating strong organization and task prioritization skills.
  • Build relationships with corporate brand partners throughout the United States. Conducted n person business reviews with enterprise clients.

LEAD DIGITAL SALES EXECUTIVE

GATEHOUSE MEDIA
01.2017 - 01.2019
  • Conducted fieldwork including face-to-face presentations, cold calling, and needs analysis for tailored ad campaigns.
  • Optimized digital ad campaigns through data-driven analysis, maximizing ROI and enhancing performance.
  • Developed client-specific digital marketing campaigns based on KPIs and desired outcomes - 124% Quota attainment.
  • Nurtured key accounts for long-term partnerships, securing renewals and fostering growth.
  • Collaborated with advertising agencies to create tailored campaigns for multiple clients.
  • Improved lead conversion rates through effective follow-up and persuasive communication.
  • Mentored junior sales representatives through best practices training sessions.
  • Managed diverse client portfolios, demonstrating adaptability in providing customized solutions.

KEY ACCOUNT REPRESENTATIVE

YP
01.2013 - 01.2017
  • As Key Account Representative, I helped transform local business landscape, impacting the success of business owners by driving traffic to their doors by developing and selling holistic media plans to effectively cultivate new business and manage their brand online, including but not limited to: SEM, SEO, listings management, website design, mobile advertising, direct mail, print targeted campaigns, etc.
  • In addition to advertising, I helped business owners to streamline their business via Thryv software solutions which helped clients connect with their customers in meaningful ways, generate leads, invoice and securely process payments, and much more
  • I was responsible for $1 Million + in monthly revenue with a huge focus on acquiring new business while maintaining a trusted relationship existing clients
  • Utilized CRM tools effectively to track all interactions with clients, ensuring accurate reporting on account performance metrics.

Education

BUSINESS ADMINISTRATION -

THE UNIVERSITY OF ALABAMA – CULVERHOUSE SCHOOL OF BUSINESS
Tuscaloosa, AL
05.2025

Bachelor of Arts -

The University of Georgia, Terry College of Business
Athens, GA

Skills

  • Strategic Prospecting
  • Objection handling
  • CRM Management
  • Sales Presentations
  • Upselling strategies
  • Pipeline Development
  • Social selling
  • Industry Networking
  • Email campaigns
  • Marketing support
  • Sales Pipeline Management
  • Event & Conference Networking
  • Gartner, Forrester B2B Summit, B2BMX

Timeline

SENIOR SALES DEVELOPMENT

BOMBORA
10.2021 - Current

VIRTUAL ACCOUNT EXECU

MSPARK
03.2019 - 10.2021

LEAD DIGITAL SALES EXECUTIVE

GATEHOUSE MEDIA
01.2017 - 01.2019

KEY ACCOUNT REPRESENTATIVE

YP
01.2013 - 01.2017

BUSINESS ADMINISTRATION -

THE UNIVERSITY OF ALABAMA – CULVERHOUSE SCHOOL OF BUSINESS

Bachelor of Arts -

The University of Georgia, Terry College of Business

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Sherry Clark