Sherry Dotson
Bentonville,AR
Summary
Results-oriented Senior National Account Manager effective at expanding business and building retention. Highly organized with excellent communication and planning abilities. Offering 20+ years of experience in fast-paced sales environments. Experienced in managing multiple categories and retailers, including Walmart, Target & Clubs, Drug and Dollar channels.
Overview
17
17
years of professional experience
Work History
Sr. National Account Manager
Elsa L Home Décor
San Rafael, CA
12.2018 - Current
- Identified profitable business leads and built pipeline of prospective customers within Mass, Club, Drug and Specialty retailers
- Oversee implementation of all retailer guidelines for private label and branded goods
- Sales for 2021 are up 150% YOY, during difficult market
- Developed sales strategy based on research of consumer buying trends and market conditions
- Created line review presentations and customer sales reports and recommended initiatives for marketing and promotional programs
- Improved bottom-line profits by creating new product penetration and retail market opportunities
- Evaluated costs against expected market price points and set structures to achieve profit targets
Sr. National Account Manager/BDM
Original Bradford Soap Works
West Warwick, RI
07.2005 - 11.2018
- Sought out, developed and maintained merchant relationships in order to get invited to business line reviews and become top supplier in category
- Managed sales and merchandising needs within personal care space at Wal-Mart, Sam’s Club, Target, Costco, Rite Aid, Walgreen’s, and Dollar General
- Managed business across multiple categories and departments
- Attended all Line Reviews, preparing for each by working with internal teams to analyze sales, KPI’s, trend data and new product development
- Managed licensed, branded and private label business ensuring all guidelines for factory approval, product testing and packaging was met based on criteria required
- Licenses included Disney, Nickelodeon and DreamWorks with brands including Mainstay, Up and Up, Kirklands, Equate and Day logic
- Managed broker relationships
- Successfully grew business to over 300 skus within Walmart and over $30 million in sales, before expanding to other retailers.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
- Collaborated with sales and marketing departments to support project rollout
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations
- Performed client research and identified opportunities for account growth, account penetration and market expansion
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits
- Consulted with product development teams to enhance products based on customer interest data
Education
Bachelor of Science - Business Administration
University of Arkansas
Fayetteville, ArkansasSkills
- Business Growth and Retention
- Strategic Planning/Account Analysis
- Merchant Relations Management
- Management of branded and private label regulations
- Retail Link, NOVA, PLM & Sales Force
- Product Development
- Client Needs Assessment
- Sales Pipeline Management
Timeline
Sr. National Account Manager
Elsa L Home Décor
12.2018 - Current
Sr. National Account Manager/BDM
Original Bradford Soap Works
07.2005 - 11.2018
Bachelor of Science - Business Administration
University of Arkansas
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