Sherry Grote
Marketing Leader
Atlanta,GA
Summary
Innovative, results-driven marketing professional with experience spanning all aspects of demand generation as well as marketing communication for global audiences in SMB and enterprise SaaS software and high-tech industries. Proven ability to develop and execute successful marketing programs to increase revenue, ARR, a healthy pipeline for growth and brand awareness. Inspirational leader, skilled at building teams and fostering strong collaboration and loyalty. Career reflects hard work, reliability, competence, and confidence underscored by a personal commitment to excellence.
Overview
25
25
years of professional experience
Work History
Vice President of Marketing
Blue Ridge Global
Atlanta, GA
01.2022 - Current
- Established marketing foundation for demand generation and marketing programs to drive MQLs, SQLs, pipeline and ARR for global supply chain planning SaaS solution
- Consistently created 4-8X of sales pipeline through marketing generated programs
- Hired, mentored, and cultivated demand generation team members to build foundation for growth
- Implemented digital programs to drive pipeline using SEO, PPC, LinkedIn and outbound campaigns
- Launched new branded website to drive awareness and improve lead attribution for full funnel tracking of all marketing campaigns
- Boosted social impact by 1230% by creating integrated social media strategy
Vice President of Marketing
Apptega
Atlanta, GA
01.2021 - 01.2022
- Established demand generation team and processes to scale from $3M ARR to $25M by 2025 for SaaS cybersecurity compliance solution
- Generated over $5M in pipeline during the first six months and contributed to 100% growth in ARR for 2021
- Successfully raised $37M in PE funding for this bootstrapped startup organization
- Executed first partner summit event for MSSPs to build greater brand awareness, establish a cybersecurity compliance partner program and create over $200K in pipeline in one day
- Enhanced company branding efforts to increase market presence and brand recognition through traditional and social media marketing campaigns to drive sales and customer engagement
Vice President of Global Demand Generation
Aptean
Atlanta, GA
01.2020 - 01.2021
- Generated 56%+ pipeline for sales monthly to ensure ARR coverage for global SaaS ERP solution
- Delivered conversion rates YOY of 65%+ MQL to SQL / 15%+ SQL to Closed
- Launched new brand with seven figure digital ad campaign to drive awareness, leads and enhanced retargeting efforts
- Launched website and increased traffic by 44%, sessions by 30% and SEO by 18% YOY
- Managed team of 50 global marketing professionals and BDRs
Vice President of Marketing
Stibo Systems
Atlanta, GA
01.2015 - 01.2020
- Generated consistently more than 50% of pipeline for sales YOY to ensure 3-5X of total ARR pipeline
- Exceeded industry standards for conversion rates YOY
- Hired and cultivated thriving BDR and channel marketing teams to prepare for explosive growth
- Facilitated complete alignment with sales and channel teams to ensure revenue target goals were met
- Trusted advisor to Global Leadership Team including CEO, CMO, CPO and Presidents of each sales region
- Recruited, inspired, mentored high performing demand generation team
- Designed reporting and processes to track, manage and report ROI on all demand generation activities globally
- Established thriving annual customer conference designed to generate sales
Director of Marketing
KORE Wireless
Atlanta, GA
01.2009 - 01.2015
- Transformed all internal and external marketing efforts to focus on driving incremental sales with new digital marketing strategy
- Executed email marketing campaigns, events, webinars and website strategy, social media efforts and public relations strategy to build awareness and extend sales opportunities into new industries
- Executed domestic and international trade shows to achieve demand generation goals
- Managed brand revision after acquiring competitor and redesigned all marketing efforts to ensure sales execution and sales enablement to reach revenue targets
- Devised marketing plans using digital strategies, print advertising, events, PR and channel tactics
Marketing Communications Manager
Numerex
Atlanta, GA
01.2004 - 01.2009
- Formalized marketing initiatives to grow company awareness, increase customer acquisition and retained 97% of customers during analog to digital transition
- Formulated company messaging, annual reports, website content and digital marketing efforts, including PPC and SEO initiatives, public relations and channel development to drive growth
- Rebranded organization to expand into new verticals and industries
Marketing Communications Manager
EMS Wireless
Atlanta, GA
01.2001 - 01.2004
- Transformed marketing organization into high performing team designed to help sales achieve revenue goals through trade shows, annual catalog production, product launches, field enablement materials, and public relations activities
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach
- Executed marketing and sales plans to consistently achieve territory targets
- Collaborated with product marketing to effectively launch innovative products as introduced to market
Director of Corporate Communications
WirelessMD, Inc / M2MVERTICOM
Atlanta, GA
01.1998 - 01.2001
- Designed branding, marketing and communications strategy for this start-up from executive business plan to GTM and strategy plan for growth
- Launched aggressive marketing strategies and tactics on time and within budget
- Raised $20M and expanded organization into viable IPO and established relationships within analyst and media communities to further elevate and promote growth
Education
Bachelor of Science - Marketing
Kennesaw State University
Atlanta1992
Skills
- Marketing Strategy Development
- Demand Generation Strategy
- Campaign Performance Tracking
- Marketing Program Management
- Event Strategy and Execution
- Change and Growth Management
- Channel Marketing
- Marketing Material Design
- BDR Management
- Public Relations / Analyst Relations
- Talent Acquisition and Development
- Integrity and Transparency
- Forecasting & Budgeting
Additional Information
- HubSpot/Marketo/Pardot
- Salesforce
- Adobe Creative Suite
- MS Office Suite
- Demandbase/Terminus
- 6 Sense
- ZoomInfo
- Salesloft
References
Available upon request
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Vice President of Marketing
Blue Ridge Global
01.2022 - Current
Vice President of Marketing
Apptega
01.2021 - 01.2022
Vice President of Global Demand Generation
Aptean
01.2020 - 01.2021
Vice President of Marketing
Stibo Systems
01.2015 - 01.2020
Director of Marketing
KORE Wireless
01.2009 - 01.2015
Marketing Communications Manager
Numerex
01.2004 - 01.2009
Marketing Communications Manager
EMS Wireless
01.2001 - 01.2004
Director of Corporate Communications
WirelessMD, Inc / M2MVERTICOM
01.1998 - 01.2001
Bachelor of Science - Marketing
Kennesaw State University
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