Sherry Jacobs
Frisco,TX
Summary
A strategic and innovative marketing leader with over 20 years of experience delivering marketing strategies and solutions driving growth for Fortune 500 organizations including Intuit, Sage Intacct, Blockbuster, Verizon, and Citigroup. Proven leader of cross-functional teams in a highly matrixed team environment. Expert in the evaluation and assessment of multi-channel strategies to scale and accelerate businesses. Strategic thinker with strong ability to interpret analytic output and translate data into insights and marketing plans. Track record for encouraging audacious thinking, fostering alignment around a shared vision across extended teams, and delineating clear paths to success.
Overview
23
23
years of professional experience
Work History
Senior Marketing Consultant
SFJ Marketing LLC
07.2011 - Current
With fourteen years of experience in multiple consulting roles, I have innovated to drive customer growth through marketing in fast-paced, matrixed organizations with a data-driven approach. I provide thought leadership to drive impact across various teams and agencies to plan, execute, and measure integrated omnichannel marketing initiatives.
- Client List: Intuit (ProConnect; TurboTax Live; QuickBooks Small Business; QuickBooks Accounting; QuickBooks Payroll; QuickBooks Payments) Sage Inacct, GreenPacks Usa, Onyx CenterSource, Square App, IdeaLab Kids.
Senior Digital Marketing Manager
Intuit
08.2007 - 10.2011
- Led comprehensive cross-channel marketing strategy development, optimizing business results through customer segmentation, personalizing content, product positioning, persuasive messaging, lead generation, acquisition, retention, cross-selling, and upselling
- Collaborated with analytics, operations, sales, and senior leadership in strategic planning efforts.
- Optimized pricing and product offerings through evaluation and analysis of performance metrics.
- Directed A/B and multivariate test design and executed the application of insights throughout the marketing campaign.
- Analyzed market research and competitive analysis to identify trends and opportunities for innovation in marketing strategies.
Senior Product Marketing Manager
Blockbuster Entertainment
04.2001 - 11.2006
- Orchestrated financial success and performance enhancement of key market segments by spearheading targeted direct marketing programs, driving superior customer outcomes
- Formulated and executed customer and offer segmentation strategies to amplify customer lifetime value
- Masterminded pricing and product optimization initiatives through rigorous testing and strategic implementation.
- Developed and refined content and marketing message strategies for impactful campaigns.
- Proficiently managed A/B and multivariate testing protocols, ensuring insightful application of results.
- Led a team of both in-house staff and external agencies to conceptualize and execute product launches, sales analysis, agency management, media procurement, and creative services.
- Devised comprehensive plans for external product launches, overseeing cross-functional implementation with precision.
- Effectively conveyed value propositions and positioning to sales team while creating valuable tools to facilitate selling process.
Education
MBA - Marketing
University Of St. Thomas
BBA - Finance
University of Houston
Skills
- Figma
- Mural
- Miro
- SmartSheets
- Kochava
- Microsoft Experimental Platform
- Qualtrics
- Eloqua
- SalesForce
Key Competencies
- Go-to-Market Strategy
- Market Research
- Demand Gen
- Product Messaging and Positioning
- Content Development
- Cross-functional leadership and collaboration
- Performance Tracking
- Cross-functional project management
Accomplishments
- Successfully launched the go-to-market tech strategy and onboarding data process of QuickBooks Live Business Tax product launch in 2023.
- Plan and managed the performance marketing budget of over $2M, ensuring optimal allocation of resources across demand gen initiatives and strategies for Sage Intacct (SaaS).
- Developed deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy for new payments addressible market.
- Achieved winning product positioning, and influence the product roadmap to deliver on the most significant customer needs for Payments Links at Intuit in 2020.
- Successfully oversaw the QuickBooks Online Point-of-Sale Partnership at Intuit, surpassing a significant revenue milestone of $6 million for the fiscal year.
- Developed integrated marketing business plans for franchisees tapping into multiple channels to expand the acquisition of new customers for Idealab Kids corporate.
- Launched and managed Intuit's workers' compensation product for Intuit Payroll to achieve a $7MM revenue goal in 2019.
- Developed, managed, and orchestrated an awareness/acquisition multichannel strategic plan for Turbo Tax Live being offered by Intuit. Ignited award-winning results. (Marketing Innovation Award) in 2018.
- Championed and orchestrated the strategic planning process, elevating Onyx Center Source's vision, mission, value proposition, brand architecture, and positioning with utmost clarity and precision in 2017.
- Responsible for creating a robust go-to-market strategy, conducting thorough qualitative research, defining our target customers, crafting a compelling product value proposition, and working closely with cross-functional teams and copywriters to create impactful marketing content.
Additional Information
- Product Manager - Verizon – Dallas/Fort Worth, Texas- Mar 2000 - Apr 2001
- CRM Marketing Manager -Citigroup – Dallas/Fort Worth, Texas- Dec 1997 - Mar 2000
- Marketing Manager -Time Warner Inc. – Houston, Texas- Mar 1995 - Nov 1997
Timeline
Senior Marketing Consultant
SFJ Marketing LLC
07.2011 - Current
Senior Digital Marketing Manager
Intuit
08.2007 - 10.2011
Senior Product Marketing Manager
Blockbuster Entertainment
04.2001 - 11.2006
MBA - Marketing
University Of St. Thomas
BBA - Finance
University of Houston
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