Sherry Maher
New York,NY
Summary
20+ years catalyzing new revenue for large-scale brands. Specialize in selling collaborative partnerships with top Fortune 50 companies. Lead pioneering creative content that achieves client's goals, capitalizes on brand's core competencies, and optimizes performance on the desired platform. Steward change internally in driving strategic initiatives that are data led, and restructuring workflows around new revenue streams, and externally as brand ambassador. Hired for critical strategic initiatives across enterprise accounts. Strong senior level client and agency relationships in such vertical categories as Beauty, Retail, Luxury Fashion and Jewelry which has resulted in consecutive years of exceeding revenue sales goals.
Overview
28
28
years of professional experience
Work History
Executive Director
Hearst Media Services
06.2017 - Current
- Transformed revenue to platform agnostic, building new revenue streams and leaning into emerging media channels
- Scope: Lead brand partnerships, stewarding sales strategy, creative collaboration, and deal negotiation
- Conceptualize collaborations across all Hearst brands, including Cosmopolitan, Women's Health, Men's Health, Harper's Bazaar, Elle, Good Housekeeping and Town & Country
- Fostered culture of data-driven experimentation
- Developed data led programs in partnership with Walmart and L’Oréal to reach key audiences across the Hearst portfolio
- Developed Content/Influencer/Affiliate partnerships with Walmart that resulted in YOY revenue growth of 170%
- Developed content partnerships with the Walmart Creators and Hearst brand celebrity talent including Ree Drummond
- Developed partnerships with key retailer's loyalty programs including Walmart +, Target and Ulta to drive membership sales and benefits awareness
- Developed a first to market, always on partnership with Walmart Connect and their suppliers around key tentpole moments throughout 2025
- Developed first to market direct affiliate deals with L'Oréal for Kiehl's and Skinceuticals
- Restructured sales and creative processes to support the Walmart business
- Paved the path of cross-functional workflow across pricing, marketing, account management, data and insights, creative and content creation teams to collaborate and efficiently execute on client pitches and creative projects
- Responsible for key accounts representing over $50 Million in digital/print advertising revenue
- Current client base includes Walmart, Target, Ulta, CVS, L'Oréal, Estee Lauder, P&G, Shiseido, Macy's, Bloomingdale’s, and Saks Fifth Avenue
Senior Director, Network Sales & Platforms
Condé Nast Media Group
06.2016 - 06.2017
- Responsible for team that represented over $70 Million in advertising revenue
- Client base includes Unilever, Estee Lauder, Ulta, Shiseido and Clarins
- Developed and presented integrated multi-platform proposals to senior level clients and agencies
- Developed first to market SPIRE data program for Estee Lauder as a launch partner
Luxury Advertising Director
The New York Times
02.2005 - 06.2016
- Oversaw retail, American fashion, beauty, and watch business for The Times
- Responsible for the creation and development of sponsorships, partnerships, marketing, and promotional programs for The New York Times brand and for all categories of advertising
- Development of all sales materials and global go to market strategy
- Creation and development of strategic marketing presentations for advertisers
Group Director, Advertising Promotion Marketing Services
The New York Times
11.2003 - 01.2005
- Was promoted and oversaw the promotion and marketing staff of twenty and promotion department budgets
Managing Director, Advertising Promotion, Marketing Services
The New York Times
10.2001 - 11.2003
- Oversaw marketing strategy for fashion, beauty, and retail
Senior Manager, Advertising Promotion, Marketing Services
The New York Times
06.2000 - 10.2001
- Developed marketing strategy for The New York Times Magazine, T Magazine and SundayStyles
- Oversaw the launch of the Men's Style section
Promotion Director
Mirabella
10.1999 - 05.2000
- Created and developed marketing and promotional programs for the Mirabella brand and for advertisers
- Managed staff of five people and oversaw promotion department budget
Promotion/Experiential Consultant
Allure Magazine
05.1999 - 10.1999
- Supported all aspects of creative planning for Allure's branding, visibility, and entertainment marketing programs, including national Allure on Tour, Best of Beauty Block Party, retail sampling programs, film screenings and charity tie-ins
- Coordinated and executed events such as Allure Backstage, Best of Beauty, and the BCBG/Allure fashion show in Los Angeles
- Developed merchandising proposals for beauty and fashion advertisers
Public Relations Manager
House & Garden Magazine
04.1997 - 05.1999
- Successfully coordinated and executed all aspects of the press launch of House & Garden
- Pitched and placed a series of important trade and consumer stories in The New York Times, The Wall Street Journal and Advertising Age
- Created a “buzz” surrounding the launch of House & Garden through a series of special events
Education
BA - Psychology/Art History Minor
University of Rhode Island
Kingston, RISkills
- Affiliate/Content Collaborative partnerships
- Cross-platform Data analytics and Insights
- Coaching and Mentoring
- Program leadership
- Partnership development
- High-level Negotiation skills
- Staff Management
- E-commerce strategy
Accomplishments
2023 Hearst Salesperson of the Year
Timeline
Executive Director
Hearst Media Services
06.2017 - Current
Senior Director, Network Sales & Platforms
Condé Nast Media Group
06.2016 - 06.2017
Luxury Advertising Director
The New York Times
02.2005 - 06.2016
Group Director, Advertising Promotion Marketing Services
The New York Times
11.2003 - 01.2005
Managing Director, Advertising Promotion, Marketing Services
The New York Times
10.2001 - 11.2003
Senior Manager, Advertising Promotion, Marketing Services
The New York Times
06.2000 - 10.2001
Promotion Director
Mirabella
10.1999 - 05.2000
Promotion/Experiential Consultant
Allure Magazine
05.1999 - 10.1999
Public Relations Manager
House & Garden Magazine
04.1997 - 05.1999
BA - Psychology/Art History Minor
University of Rhode Island
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