Summary
Overview
Work History
Education
Skills
Awards, Accolades
Timeline
Generic

Sherry Prescott-Willis

Redwood City,CA

Summary

Strategic demand generation executive with a passion for taking early and mid-stage SaaS technology companies and turning them into the next branding and customer acquisition powerhouse. Deep expertise in driving global revenue growth via digital, field, events and ABM campaigns.


TechStack:

SalesForce, Marketo, HubSpot, Pardot, Outreach.io, Dripify, Drift, EventBrite, LinkedIn, Twitter, Google Analytics, AdWords, ZoomInfo, TechTarget Priority Engine, Sendoso, Asana, Monday.com, Trello, BrightTalk, GoToWebinar, Zoom Events, DemandBase



Overview

21
21
years of professional experience

Work History

Sr. Director of Global Demand & Field Marketing

Aerospike, Inc.
01.2020 - Current


  • Responsible for driving pipeline opportunity and customer acquisition for this fast-growing real-time database startup.
  • Successfully launched an end-to-end ABM pipeline model and program, opening six new verticals for enterprise and mid-market - grew ABM pipeline from $3.5M to $5M in 12 months.
  • Driving sales opportunity pipeline $5M+ per quarter through digital, website, programmatic display, event and demand generation efforts.
  • Spearheaded Cloud solution launch in Q2, using programmatic display advertising successfully generating over 650+ new Cloud opportunities in sales pipeline.
  • Manage and optimize all nurture campaign efforts through Marketo, ensuring success of lead scoring and improving MQL to SQL ratio.
  • Build Quarterly and Annual marketing playbooks designed to drive net new logo acquisition via multiple channels (Events, Digital, Field, Social and Paid Ads).
  • Chartered company’s first customer digital summit efforts during pandemic, grew attendee rates over 300%, improved opportunity lead rates by 45%.
  • Manage, coach, and lead a global team of six to focus on opportunity pipeline goals and track to maintain our investor goal of net new logos per quarter.

Sr. Director of Marketing

Astound AI
01.2019 - 12.2019
  • Effectively managed digital content, PR, demand generation, events, lead generation and lead funnel process at this AI ITSM company focused on the IT and HR audience.
  • Closely partnered with SDR team to track and drive qualified leads and appointments.
  • Tracked sales opportunities and pipeline against all marketing programs improving sales efficiencies.
  • Successfully established Chief Product Officer as thought leader in AI ITSM space.
  • Developed a high touch multi-channel lead acquisition strategy, resulting in 20% sales leads Q over Q.
  • Scripted compelling product demo videos highlighting benefits of platform and 4 applications.

Director of Marketing

SST Inc. (Sound Thinking)
01.2014 - 08.2018
  • Dramatically elevated demand generation, events, PR, and product marketing programs that helped to grow this expanding SaaS technology company.
  • Devised marketing programs that helped in the growth of revenues tripling from $11M to $33M from 2014 to 2018.
  • Managed and coached a highly efficient marketing team, including Inside Sales, marketing manager, external consultants, and web marketing.
  • Instrumental in driving messaging for a successful IPO in 2017 (SSTI) NASDAQ.
  • Developed a high touch multi-channel lead acquisition strategy that included penetrating two new vertical markets, generating 40 new highly qualified prospects into proposal.
  • Developed a demand generation webinar series resulting in over 1200 new qualified leads.
  • Effectively rewriting sales scripts, helped to triple net new logo lead appointments per week.
  • Wrote and published National Gunfire Index report - a widely distributed report in the media and remains a key thought leadership piece for the company.


Marketing Consultant, Advisor

NetScout Systems, Inc | HDS | Oracle
01.2008 - 01.2013
  • NetScout January 2013 - 2014 - Campaigns Consultant: Developed digital global campaign strategy and content plan for NetScout 2014 North America User Summit, raising recruitment and awareness for conference by 35%.
  • Oracle January 2009 - January 2013 - Campaigns and Partner Marketing Consultant: Implemented a Harvard Business Review (HBR) and Oracle Customer Experience (CX)/ MDM third-party campaign, tripling lead expectations, driving 1,500+ quality new lead opportunities for Oracle CX team.
  • Drove Oracle partner MDF marketing programs and campaigns for Dell and Oracle reseller partners.
  • Hitachi Data Systems (HDS) January 2008-2009: Campaigns Consultant: Executed a North America Webinar series focused on Oracle Database and Oracle virtualization solution that increased quarterly leads and a 30% increase in quarter over quarter pipeline revenue.
  • Successfully established a revived partnership with Intel’s storage marketing team, resulting in an 80% increase in marketing activity and social media activities.
  • Launched HDS and Microsoft Hyper-V.

Senior Manager/Director of Marketing

Bivio Networks, Inc
01.2006 - 01.2008


  • Designed and initiated digital marketing strategy, messaging, branding, PR and managed over twenty-five worldwide events for this high growth security start-up.
  • Spearheaded demand generation campaigns and overall customer communications strategy.
  • Developed messaging platform for commercial, federal, and SI audiences and facilitated management team and board approvals.
  • Wrote content for all digital programs targeting federal and commercial prospects and customers.
  • Launched security email campaigns that resulted in more than 50% new memberships and website traffic.
  • Secured CEO in multiple key speaking opportunities in both security, commercial and federal markets establishing Bivio as a thought leader in deep packet inspection.

Senior OEM Marketing Manager

Brocade
01.2003 - 01.2006


  • Successfully led partnership relationships and created channel enablement tools for partners including EMC, Dell, Sun Microsystems, and Hitachi Data Systems.
  • Developed digital customer account case study program for top strategic OEM accounts.
  • Created channel messaging platform that resulted in increased marketing sales tools for North America sales teams.
  • Created joint-marketing product campaigns that increased awareness of Brocade and Microsoft partnerships.

Education

Bachelor of Arts - English

University of California
Berkeley, CA

MBA - Entrepreneurship

University of San Francisco
San Francisco, CA

Skills

  • Global Demand Generation and Pipeline Acceleration
  • Lead and Mentor High Performing Teams
  • Scale virtual summits, conferences events
  • Martech and ABM Platform Management
  • Marketing Ops/Sales Ops Development and Alignment
  • Integrated Campaign content development mapping to customer journeys
  • Net New Logo Marketing and Sales Playbooks

Awards, Accolades

  • Awarded Finalist, National Best Business Book, 2009: Market This! An Effective 90-Day Marketing Tool
  • SalesForce Dream Force Presenter 2016, Make Your Business Scale and Grow Faster with Automation
  • Awarded Silicon Valley Business Journal Women of Influence, 2020

Timeline

Sr. Director of Global Demand & Field Marketing

Aerospike, Inc.
01.2020 - Current

Sr. Director of Marketing

Astound AI
01.2019 - 12.2019

Director of Marketing

SST Inc. (Sound Thinking)
01.2014 - 08.2018

Marketing Consultant, Advisor

NetScout Systems, Inc | HDS | Oracle
01.2008 - 01.2013

Senior Manager/Director of Marketing

Bivio Networks, Inc
01.2006 - 01.2008

Senior OEM Marketing Manager

Brocade
01.2003 - 01.2006

Bachelor of Arts - English

University of California

MBA - Entrepreneurship

University of San Francisco

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Sherry Prescott-Willis