Sherry Rosenkranz
Chicago/Denver
Summary
Innovative, data-driven marketer skilled at creating compelling brand narratives, fostering strong brand loyalty and driving growth and results through strategic marketing initiatives.
Overview
25
25
years of professional experience
Work History
Manager, Marketing and Creative
AAA Life
09.2024 - Current
- Spearheading the development and launch of AAA Life’s first-ever national media and creative campaign, driving brand visibility and strategic growth
- Established and scaled an in-house creative and social media studio, driving efficiency and effectiveness
- Collaborating with internal teams to onboard a new media agency, providing ongoing support and oversight to ensure successful integration and alignment with strategic goals
- Lead the development of engaging, on-brand content that resonates with audiences across channels
- Orchestrate cross-functional collaboration between digital, copywriting, and design teams
- Support the maintenance of a living archive of creative and regulatory record-keeping requirements
SVP, Marketing (Tech and Automation)
Bank OZK
06.2024 - 09.2024
- Completed role when it transitioned to an in-office position in Arkansas
- Developed and implemented comprehensive marketing strategies aimed at enhancing brand visibility and fostering greater engagement across diverse channels including advertising, content, email, search, social, and website
- Managed and owned day-to-day operations of the website CMS and marketing automation platforms
- Streamlined and enhanced email marketing practices and reporting processes, leading to more efficient data collection and analysis
- Established and integrated marketing technology stacks and streamlined workflows
- Oversaw compliance with regulatory standards, ensuring risk management protocols were effectively executed
Brand Marketing Manager
General Motors
01.2022 - 06.2024
- Spearheaded the strategic planning and execution for the successful launch of a new B2B/B2G brand
- Led the end-to-end process for website development, from architecture and design to full-scale implementation
- Served as brand steward driving strategy, architecture, positioning, naming, creative and messaging
- Orchestrated successful product, service, and solution launches that significantly elevated brand visibility and boosted sales figures – rose to #1 in commercial sales
- Developed and executed global marketing strategies aimed at building brand awareness, expanding market penetration, and driving revenue growth across diverse marketing channels including advertising, content creation, email marketing, events, search marketing, social media, and websites
- Developed scopes for agency partners and ensured spends were within budget
- Adept at assembling and nurturing high-performing teams and building strong internal relationships
VP, Brand and Member Experience
AOPA
04.2019 - 01.2022
- Directed an integrated, cross-channel marketing strategy to drive accelerated business growth
- Led daily website CMS operations and strategic development to improve user experience, content publishing, and functionality
- Successfully facilitated a smooth transition to an in-house marketing team, resulting in substantial cost savings amounting to millions annually
- Drove the transition of Marketing Technology from traditional batch-and-blast methods to a personalized 1:1 marketing approach
- Contributed to nearly doubling top-line revenue, halving customer acquisition costs, and surpassing EBITDA goals
Global Marketing Manager
General Motors
01.2014 - 04.2019
- Developed and executed global marketing strategies to enhance brand visibility and drive market growth
- Led cross-functional teams in launching integrated marketing campaigns across multiple regions
- Analyzed market trends and consumer insights to inform product positioning and promotional tactics
- Managed relationships with key stakeholders, ensuring alignment on marketing objectives and deliverables
- Served as Center of Expertise resource on all aspects of marketing, including: strategy, positioning, research, concepting, development, execution, measurement and optimization
- Selected by organization to serve as a Master Facilitator to drive positive culture change (Drive to Great)
Education
Bachelor of Science - English
Northern Michigan University
Skills
- Agency experience
- Analytical thinking
- Brand management
- Complex Problem-solving
- Creative management
- Customer Relationship Management (CRM)
- Decision-making
- Cross-functional teamwork
- Digital Marketing
- Financial management
- High EQ
- Marketing communications
- Lead generation
- Relationship building
- Performance management
- Partnership development
- Strategic content development
- Risk management
- Salesforce management
- Team leadership
- Stakeholder management
- Strategic planning
- Verbal and written communication
Brand Experience
- AAA Life Insurance Company
- Allina Health
- Alltel Wireless
- American Heart Association
- Aircraft Owners and Pilots Association
- Assurant
- Bank OZK
- BrassCraft
- Briggs & Stratton
- Caremark
- CDC
- Chevrolet, General Motors, GM Defense, GM Envolve, GM Marine
- Chrysler, Dodge, Jeep
- DEA
- Dow
- Ford Motor Company, Ford Fund, Lincoln
- FSA
- Fujifilm USA
- Ghirardelli
- Harley-Davidson
- Jaguar
- Johnson & Johnson
- Kaiser Permanente
- Kellogg’s
- Kimberly-Clark
- Kohler
- LA Tourism
- Navy
- NEC Digital Solutions
- Olympic
- OnStar
- Pfizer
- Roche Pharmaceuticals
- University of Michigan Health
- USPS
- Volvo
- Yokohama
Locations
- Chicago, IL
- Denver, CO
Timeline
Manager, Marketing and Creative
AAA Life
09.2024 - Current
SVP, Marketing (Tech and Automation)
Bank OZK
06.2024 - 09.2024
Brand Marketing Manager
General Motors
01.2022 - 06.2024
VP, Brand and Member Experience
AOPA
04.2019 - 01.2022
Global Marketing Manager
General Motors
01.2014 - 04.2019
Bachelor of Science - English
Northern Michigan University