Sherry Sechrest
High Point,NC
Summary
Marketing Professional who brings a wealth of real-world experience from running my own business to working for one of the United States' largest banks. My work ethic is where I stand out by being a creative and innovative thinker, initiative-taker, and hard worker. To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management, and problem-solving skills. I'm looking forward to collaborating!
Overview
22
22
years of professional experience
Work History
Marketing Manager
Victory Road Performance
Greensboro, NC
12.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Stayed current on industry trends and platform updates to maintain expertise in digital advertising strategies.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
Owner
Sherry Sechrest Marketing Strategist
High Point, NC
08.2020 - Current
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Optimized email campaigns to increase open and click-through rates.
- Created and managed social media campaigns to increase brand engagement.
Property Management Assistant
Robinson Park-Winston Salem, NC
Winston-Salem, NC
08.2016 - 02.2023
- Worked with Print companies for Robinsons Park's print marketing design and strategy and covered marketing for media events.
- Maintain vendor database with current addresses and COI requirements.
- Internal IT support for Wells Fargo Center
- Access control and badge processing through Lenel United Technologies,
- Communicated effectively with owners, residents, and on-site associates.
- Planned special events such as lotteries, dedications, and project tours
- Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
Business Associate II, Financial Specialist
Wells Fargo Bank - Winston Salem, NC
Winston-Salem, NC
09.2003 - 07.2016
- Engaged with customers to build business relationships.
- Developed knowledge of company products and services to make suggestions according to customer needs.
- Applied core knowledge to effectively communicate sensitive or technical information while adhering to regulatory guidelines.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Evaluated customer needs and feedback to drive product and service improvements.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
Education
Digital Marketing
North Carolina State University
Raleigh, NCSkills
- Google Analytics Setup
- E-Newsletters
- Google Analytics
- Detail-Oriented
- Microsoft SharePoint
- Complex Problem Solving
- Customer Relationship Management (CRM)
- Social Media Campaigns
- Digital Marketing
- MS Office Suite
- Brand Development
- SEO Strategy and Execution
- Creative and Innovative
- Adobe Creative Suite
Certification
- Social Media Marketing, Hubspot - March 2025-April 2027
- Canva Essentials, Canva - Sept 2024
- Email Marketing, Hubspot - Oct 2023-Nov 2025
- Digital Marketing, NCSU - April 2022
- Digital Strategy, Canvas -April 2022
- E-Commerce, Canvas- March 2022
- Email Marketing & Automation -March 2022
- Social Media Marketing: Organic and Paid, Canvas-March 2022
- SEM-PPC, Canvas- Feb. 2022
- Content Marketing, Canvas-Oct. 2021
- Search Engine Optimization, Canvas- Oct. 2021
- Web Development for Marketers, Canva -Sept. 2021
- Fundamentals of Marketing, Canvas- Aug. 2021
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Native or Bilingual
Work Preference
Work Type
Part TimeFull TimeContract WorkWork Location
RemoteHybridImportant To Me
Work-life balanceFlexible work hours4-day work weekPersonal development programsCompany CultureWork from home optionHealthcare benefitsPaid time offTeam Building / Company RetreatsPaid sick leave401k matchStock Options / Equity / Profit SharingCareer advancementSoftware
MailChimp
Hubspot
Constant Contact
Canva
Hootsuite
Metricool
ChatGPTLoom
Meta
CapCut
Wordpress
Wixx
Ahref
Later
Semrush
MurfAI
Loom
WooCommerce
Adobe Express
Google Suites
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