Summary
Overview
Work History
Education
Skills
Websites
Certification
References
Timeline
Generic
Sherry Sechrest

Sherry Sechrest

High Point,NC

Summary

Versatile Digital Strategist offering over three years of success developing, managing and improving online approaches. In-depth understanding of brand management, message implementation and customer habits.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Digital Marketing Freelancer

Sherry Sechrest Marketing Strategist
High Point, NC
08.2020 - Current
  • Developed digital marketing strategies and tactics to increase website traffic and user engagement.
  • Created content for social media platforms and managed campaigns to drive brand awareness.
  • Analyzed website data and identified trends to inform optimization decisions.
  • Optimized website content for SEO purposes, including keyword research and meta tag creation.
  • Designed email campaigns, monitored analytics, and tracked conversion rates.
  • Managed the development of webpages, landing pages, blogs. to support marketing objectives.
  • Planned and executed paid search campaigns on Google AdWords and other ad networks.
  • Monitored online conversations about the company's products and services across various social media channels.

Marketing and Customer Services Officer

Piedmont Triad Airport Authority
Greensboro, NC
02.2023 - 10.2023
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Optimized online presence by updating blog posts, website content regularly.
  • Created content for various digital channels, including website, social media and email.
  • Organized promotional events such as conferences, nonprofit events and groundbreakings.
  • Produced monthly reports on key performance indicators related to marketing initiatives.
  • Designed innovative branding materials such as brochures, flyers, banners.
  • Prepared monthly budget forecasts for all marketing activities.
  • Devised strategies for driving traffic towards company websites through SEO and SEM techniques.
  • Responded promptly to online queries via social media platforms such as Twitter, Facebook.

Property Management Assistant

Robinson Park-Winston Salem
Winston-Salem, NC
08.2016 - 02.2023
  • Access control and badge processing through Lenel United Technologies
  • Performed administrative tasks such as answering phones, filing documents and preparing correspondence.
  • Provided support for the leasing team during peak times such as move-ins and move-outs.
  • Managed accounts payable processes including vendor invoices, payment approvals and reconciliation of accounts receivable ledgers.
  • Scheduled maintenance calls.
  • Communicated effectively with owners, residents, and on-site associates
  • Planned special events such as lotteries, dedications, and project tours
  • Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
  • Updated tenant records and maintained accurate files for all tenants.
  • Maintained positive relationships with tenants by responding promptly to inquiries and requests.

Business Associate II, Financial Specialist

Wells Fargo Bank
Winston-Salem, NC
09.2003 - 07.2016
  • Developed and maintained customer relations by providing prompt, courteous service.
  • Conducted market research to identify potential customers and industry trends.
  • Provided support to the sales team on a daily basis.
  • Created presentations to present product information to clients.
  • Generated new business leads through cold-calling activities.
  • Responded promptly to customer inquiries and complaints.
  • Maintained accurate records of customer interactions and transactions.
  • Performed administrative duties such as filing, data entry.
  • Evaluated customer feedback and provided recommendations for improvement.
  • Ensured compliance with company policies and procedures.
  • Targeted potential and past clients to identify new business opportunities.

Education

Some College (No Degree) - Digital Marketing

North Carolina State University
Raleigh, NC

Skills

  • Strategic Planning
  • Customer Targeting
  • Generating Brand Awareness
  • Market Research and Analysis
  • Google Analytics
  • Customer Service
  • Adobe Creative Suite
  • Creative Thinking
  • Branding Campaigns
  • Account Management
  • Social Media Marketing
  • Web Content Management
  • Advertising Strategies
  • Competitor Analysis
  • SEO/SEM Strategies

Certification

NC State University Digital Marketing Bootcamp

  • Fundamentals of Marketing 8/21
  • Web Development for Marketers 9/21
  • Search Engine Optimization 10/21
  • Content Marketing 10/21
  • SEM-PPC 3/22
  • Social Media Marketing: Organic and Paid 3/22
  • Email Marketing and Automation 3/22
  • E-commerce 3/22
  • Digital Strategy 4/22
  • Digital Marketing 4/22

HubSpot Certificates

  • Social Media Marketing 2/22-3/24
  • Email Marketing 10/23-11/25

References

References available upon request.

Timeline

Marketing and Customer Services Officer

Piedmont Triad Airport Authority
02.2023 - 10.2023

Digital Marketing Freelancer

Sherry Sechrest Marketing Strategist
08.2020 - Current

Property Management Assistant

Robinson Park-Winston Salem
08.2016 - 02.2023

Business Associate II, Financial Specialist

Wells Fargo Bank
09.2003 - 07.2016

Some College (No Degree) - Digital Marketing

North Carolina State University

Similar Profiles

CREATE PROFILE
Sherry Sechrest