Shervah Edwards
New York,USA
Summary
Results-oriented event management leader with extensive experience at Def Jam Records. Achieved 20% cost savings through effective vendor contract negotiations while managing budgets for high-profile events. Expertise in strategic planning and relationship building ensures successful initiative execution. Proven ability to thrive in fast-paced environments and adapt to last-minute changes, consistently delivering high-quality results.
Overview
21
21
years of professional experience
Work History
CEO
SCE Worldwide Entertainment
09.2010 - Current
- Serve as travel liaison to manage and coordinate all events and activities on the road for clients including Jeff Teague, Ryan Clady, Marcus McNeil, Antwan Jamison, Elton Brand, Lou Williams, and James Posey.
- Negotiated vendor contracts for hotels, car services, private jets, etc. for special events, which led to cost savings to each individual client.
- Assisted in luxury event planning needs i.e. charity and foundation events.
- Develop and maintain effective working relationships with the client and their management teams.
- Luxury Concierge Company
- Oversaw company operations to ensure alignment with core values and mission.
- Negotiated contracts with vendors to secure competitive pricing for goods or services.
Senior Director of Artist Development/Tour Marketing/Events
Def Jam Records
New York, NY
01.2018 - 03.2024
- Directed production elements such as site inspections, vendor outsourcing and budgeting and served as a travel liaison to coordinate tour event details for Jay-Z, Kanye West, Rihanna, Justin Bieber, Ne-Yo, Ludacris, Nas, Jadakiss, LL Cool J, Patti Labelle, Young Jeezy, Rick Ross, Lionel Richie, Babyface, Big Sean, Jhene Aiko, Teyana Taylor, Pusha T, 2 Chainz, Coco Jones, Muni Long, Lady London
- Responsible for the overall management of all my artist including the day-to-day schedules and monthly calendars.
- Responsible for production elements of special events, such as site inspections, vendor outsourcing and budgeting.
- Tracked all marketing expenditures and monitored the spending patterns of the Marketing and Promotion departments to maintain established artist budgets.
- Reconciled all tour marketing expenditures and processed all related invoices.
- Created the distribution of scheduling and tour information to regional managers, directors, artist managers, and other staff regarding artist and events.
- Served as a travel liaison on the road with artist to manage and coordinate all events and activities.
- Negotiated vendor contracts for hotels, car services, private jets, etc. for special events, which led to cost savings to each individual artist budgets.
- Responsible for all company concert ticket buys, i.e. budgeting, purchasing, and distribution internal/external.
- Built relationships with external partners, vendors, and customers in order to foster collaboration.
- Coordinated logistics for diverse events, ensuring seamless execution and participant satisfaction.
- Developed event timelines and schedules to optimize resource allocation and workflow.
- Managed vendor relationships, negotiating contracts for services and supplies efficiently.
- Oversaw on-site event operations, addressing issues promptly to maintain high standards.
- Coordinated with vendors to ensure timely delivery of materials for events.
- Monitored event budgets to ensure accuracy and efficiency in spending.
- Developed and implemented event plans, including budgets, venues, catering, décor, entertainment and special guests.
Senior Manager of Tour Marketing
Epic Records
New York, NY
10.2012 - 10.2013
- Managed production activities during special events serving as travel liaison on the road for assigned artists which included Future, Ciara, Sean Kingston, Travis Scott, Yo Gotti, and Kat Dahlia.
- Tracked all marketing expenditures and monitored the spending patterns of the Marketing and Promotion departments to maintain established budgets.
- Created the distribution system for scheduling and tour information for staff.
- Developed and maintained effective working relationships with artist management teams.
- Maintained day to day schedules and monthly calendars for artists.
Senior Director of Tour Marketing
Island DefJam records
New York, NY
05.2005 - 02.2011
- Led strategic initiatives to enhance artist development and project management.
- Managed budget allocations for multiple high-profile projects and campaigns.
- Oversaw contract negotiations with artists, producers, and external partners.
- Oversaw budgeting processes and ensured fiscal responsibility was maintained throughout the year.
- Coordinated logistics for diverse events, ensuring seamless execution and participant satisfaction.
- Developed event timelines and schedules to optimize resource allocation and workflow.
- Managed vendor relationships, negotiating contracts for services and supplies efficiently.
- Oversaw on-site event operations, addressing issues promptly to maintain high standards.
- Collaborated with marketing teams to promote events through various channels effectively.
- Organized venues, budgets, guest lists, catering, and event timelines.
- Oversaw all aspects of event production from conception through completion.
Education
Some College (No Degree) - Communications
Seton Hall University
South Orange, NJSkills
- Event Management
- Vendor management
- Relationship building
- Effective communication
- Problem solving
- Strategic thinking
- Crisis management
- Event planning
- Budget management
- Scheduling
- Contract Negotiations
- Travel Liaison
- Budgeting and Expense Tracking
Timeline
Senior Director of Artist Development/Tour Marketing/Events
Def Jam Records
01.2018 - 03.2024
Senior Manager of Tour Marketing
Epic Records
10.2012 - 10.2013
CEO
SCE Worldwide Entertainment
09.2010 - Current
Senior Director of Tour Marketing
Island DefJam records
05.2005 - 02.2011
Some College (No Degree) - Communications
Seton Hall University