Sherwanna Livingston

• Provided strategic oversight for communications and marketing initiatives, aligning brand, digital platforms, and messaging with organizational goals and program growth.
• Led communications strategy for a full organizational rebrand, establishing standardized brand frameworks and visual systems applied consistently across digital, print, and social platforms.
• Oversaw a full website redesign and digital systems transformation, replacing fragmented tools with an integrated, conversion-focused platform for payments, email marketing, analytics, and form management.
• Directed website messaging and user experience strategy, contributing to a 97% increase in site sessions and a 79% increase in unique visitors within 30 days.
• Directed rebrand, aligned marketing strategies for events and campaigns, advising on timelines, sponsorship materials, and program coordination to support engagement and registration growth.

• Led end-to-end website strategy and development across a multi-property housing portfolio, ensuring clarity, usability, and consistent messaging.
• Designed and implemented a scalable web design system to maintain visual and structural consistency across 10+ property websites, strengthening brand recognition across all entities.
• Spearheaded brand alignment efforts across multiple properties by developing standardized brand frameworks, visual systems, and usage guidelines to ensure consistency and recognition across all entities.
• Partnered with the Marketing Coordinator and senior leadership to align digital communications with organizational goals.
• Led cross-functional teams to execute communications strategies that strengthened audience engagement and digital presence.
• Managed timelines, milestones, and cross-functional workflows to deliver multi-property web and brand initiatives on schedule.

• Led communications strategy for a full organizational rebrand, including stakeholder messaging, visual identity direction, and event communications to support partner engagement and growth.
• Oversaw strategic planning and OKR development for a brand repositioning effort, supporting the rollout of the USC3 Brand Ambassador Program and expanded community advocacy.
• Facilitated organizational alignment training and strategic communications planning to support internal readiness for new program rollout, ensuring staff understanding and consistent messaging across teams.
• Developed targeted communication strategies to enhance brand visibility and stakeholder engagement.
• Built integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.

• Executed digital marketing and social media strategies to increase brand visibility, engagement, and audience reach across key platforms.
• Launched a new brand and social media strategy, contributing to a 72% increase in engagement, 114% growth in impressions, and a 227% increase in website clicks.
• Led implementation of a full organizational rebrand, delivering a complete brand identity suite including logo, color palette, typography, and brand guidelines for ongoing use.
• Produced and managed ongoing marketing assets and content, including email marketing templates, newsletters, annual reports, program materials, and web content to ensure brand consistency.

Concurrent with completion of a B.A. in Communications (2019)

• Applied communication, client engagement, and sales skills across licensed insurance and customer-facing environments while completing undergraduate studies.
• Built a strong foundation in messaging, relationship management, CRM usage, and performance-driven communication within regulated and consumer-focused organizations.

• Developed and facilitated training programs and cross-department communication to align learning outcomes with organizational standards and business goals.
• Led and developed a team of 10–15 corporate trainers, overseeing onboarding and licensing programs that doubled trainee pass rates and improved national training outcomes.