MIcrosoft Office
Sheryl Arduino
Halifax,MA
Summary
Accomplished Senior Account Executive with 20+ years in the consumer goods industry. Dynamic and motivated professional with a proven record of generating and building relationships, emphasized passion in product and process with an exceptional focus on detail. Ambitious and dedicated leader with experience in training and mentoring new team members; elevating energy and efficiencies on cross-functional teams, demonstrating exceptional communication skills, developing opportunities that further produce results.
Overview
22
22
years of professional experience
Work History
Senior Account Executive
Converse Inc
09.2013 - Current
- Lead focused, cross-functional, collaborative teams to develop critical business plans for top strategic retailers to achieve vital financial plans
- Currently managing Nordstrom FLS and Rack business units creating distinctive and separate opportunities for sustained growth at each channel. Exceeding marketplace online at 43% penetration; growth of full price business by 300% over 4 years
- Implemented, piloted, currently leading and driving Dropship program for US wholesale. Managing cross functional teams for process creation, management and SOP implementation, 3rd Party dropship platform management and increasing account YOY revenues by 10%
- Commercial Lead for implementations of MAP Strategy, B2B program, launch programs, and lead for newly created asset management portal.
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs to execute focused financial plans; experience in multiple channels of distribution: Nordstrom, Bloomingdale's, Saks, Journeys, DSW, Zappos, BOP, TJX, Ross, and others. Business portfolios management of up to $100M by account.
- Oversee financial aspects for partner accounts inclusive of order book management, accommodations and marketing budgets
- Managed #1 global account Journeys sustaining brand excitement at retail, executing elevated launches, each resulting 70%+ sell thru
- Awarded Team Execution Awards for collaborative product storytelling at retail with Looney Tunes; #1 apparel and accessories rep 3 years
Senior Channel Merchandising Manager (CMM)
Converse Inc
06.2006 - 09.2013
- Synthesized business operations and channel differentiation and segmentation to enhance go-to-market strategies
- Built and executed seasonal GTM strategies for US marketplace
- Created, managed and executed strategic merchandising plans for multiple distribution levels; experienced in all channels of trade: mall-based, department stores, digital pure play, athletic specialty, DTC and value (i.e Foot Inc, TFL, Shiekh, Shoe Palace, Journeys, Rack Room, DSW, Macy's, Nordstrom)
- Deliver quarterly product offerings for accounts, successfully enhancing diversification for each retailer and protecting product strategies
- Cultivated strong working relationships with product team, US sales, and key retailers in development of new opportunities and business development
- Planned strategic growth, lead and analyzed assortment planning, and integrate diversification strategies for North America wholesale
- Created and managed collaboration programs (i.e DC Comics, Looney Tunes, Product RED) from concept to sell thru with key retailers and commercial teams
- Elevated SKU efficiencies, resulting in increased internal margins (increased margin for US business by 2.5%)
Assistant Global Merchandising Manager
Converse Inc
10.2005 - 06.2006
- Aided in creation of global merchandising function for brand, evolving from zero to 4 merchandise marketplace geographies
- Organized global product reviews with product, merchandising and commercial teams for major markets: NA, LATAM, EMEA, APAC
- Assisted in implementing global distribution & pricing strategies for quarterly product ranges (managing up to 6 seasons consecutively)
- Direct liaison for 20+ global subsidiaries and multiple licensees for product creation and approvals
Product Line Manager – Chuck Taylor All Star
Converse Inc
04.2005 - 10.2005
- Owned brief creation for product line of over 1.2k SKUS, working collaboratively with design and development teams
- Created quarterly seasonal product initiatives and commercially relevant programs
- Maintained keen understanding of industry trends, ensuring products remained relevant in rapidly evolving marketplace.
- Optimized product line performance by conducting thorough market research and identifying key customer needs.
- Analyzed metrics to measure product performance.
- Maintained positive sales force and account relations to build strong partnerships and identify and action against customer and marketplace needs
- Spearheaded collaborative efforts to bring products to market: including DC Comics, Sailor Jerry
Product Line Manager—Branded Accessories
Reebok International Ltd.
09.2004 - 04.2005
- Developed seasonal product lines for branded product for internal and licensed goods: Including but not limited to Fitted, Adjustable headwear, bags, luggage, sweatbands, bracelets
- Managed all special make-up projects for key retailers: JCP, Sears
- Facilitated product creation for contracted collaborators, such as S. Carter, Andy Roddick, Venus Williams
- Fostering cross-departmental, cohesive approach to managing end-to-end lifecycle within product portfolio.
- Analyzed competitor offerings and developed unique value propositions to strengthen competitive positioning.
- Leveraged data-driven insights to make informed decisions on product line expansions, consolidations, and retirements.
Footwear Merchandising Business Planner
Puma North America, Inc
04.2004 - 09.2004
- Created seasonal SMU and SKU matrixes to evaluate product and category effectiveness
- Charted initial P&L tool for improved US business planning
- Managed buying process for domestic inventory
- Coordinated domestic and international forecast and evaluated summaries
Product Line Manager – Footwear
Puma North America, Inc
05.2002 - 04.2004
- Managed over 1200 SKUs per season, assisting in footwear forecasting and purchasing
- Owned US product lines and delivery of seasonal assortments to commercial teams
- Maintained relationships with key accounts in creating strategic programs and assortments
- Increased internal margins season over season
Education
Bachelor of Science - Sport Management
Daniel Webster College
Nashua, NHSkills
Key Account Planning & Management
undefinedSoftware
DSCO (dropship platform)
B2B / NuORDER
Salesforce
SAP
Cognos/BI Reporting
Timeline
Senior Account Executive
Converse Inc
09.2013 - Current
Senior Channel Merchandising Manager (CMM)
Converse Inc
06.2006 - 09.2013
Assistant Global Merchandising Manager
Converse Inc
10.2005 - 06.2006
Product Line Manager – Chuck Taylor All Star
Converse Inc
04.2005 - 10.2005
Product Line Manager—Branded Accessories
Reebok International Ltd.
09.2004 - 04.2005
Footwear Merchandising Business Planner
Puma North America, Inc
04.2004 - 09.2004
Product Line Manager – Footwear
Puma North America, Inc
05.2002 - 04.2004
Bachelor of Science - Sport Management
Daniel Webster College
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