Sheryl Boyd
Austin,TX
Summary
After working in meetings and incentive travel—including planning programs for corporate clients—I later operated a counseling practice that strengthened my skills in relationship management, strategic communication, and navigating complex client needs. I am excited to bring this expanded perspective back to the meetings and incentive industry to deliver exceptional client programs. Proven expertise in guiding individuals through acute crises, mental health challenges, and complex processes while fostering collaboration among multidisciplinary teams and departments. Strong documentation and communication skills, complemented by sound judgment in fast-paced environments. Successful track record in managing and growing businesses and private practice ownership, leveraging operational expertise to enhance productivity and drive profitability through innovative solutions.
Overview
2027
2027
years of professional experience
1
1
Certification
Work History
Owner / Licensed Professional Counselor
Destinations Counseling
Austin, TX
01.2018 - Current
- Provide crisis assessments, safety planning, and support during hospitalizations or legal processes.
- Maintain all clinical documentation in HIPAA-compliant systems.
- Coordinate care with medical, legal, and community providers.
- Provide psychoeducation and mental-health resource navigation.
- Deliver culturally competent, trauma-informed care to diverse clients.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Adjunct Professor, Psychology
Concordia University
Austin, TX
01.2021 - 01.2025
- Educated students on psychological concepts, mental-health awareness, and available resources.
- Provided one-on-one student support, referrals, and early identification of at-risk individuals.
- Collaborated with student services and faculty to promote campus well-being.
Independent Events Contractor
Various
Orlando, FL
06.2001 - 01.2014
- Planned and executed fundraising events, galas, and corporate gatherings for nonprofit and corporate clients.
- Managed full project lifecycle including timelines, logistics coordination, vendor sourcing, and onsite event management.
- Coordinated supplier relationships across venues, catering, AV, and event service providers.
- Developed marketing materials, communications, and event collateral including newsletters and promotional campaigns.
- Managed event budgets and tracked expenses to ensure financial targets were met.
Director, LoveWorks Global Department
Discovery Church
Orlando, FL
01.2004 - 01.2008
- Planned, budgeted, and collaborated on 12+ global volunteer trips each year, including managing air travel contracts, on-site needs, fundraising and training.
- Coordinated departmental operations and served as liaison across organizational units.
- Developed and delivered training materials and workshops for community engagement.
- Mentored staff and volunteers; facilitated conflict resolution and team development.
Meeting Planner
International Computer Negotiations
Winter Park, FL
2002 - 2004
- Negotiated 50+ hotel contracts annually for conferences and corporate meetings.
- Managed event logistics including venue coordination, BEOs, speaker scheduling, and vendor communication.
- Conducted site inspections and coordinated hotel services, meeting space requirements, and attendee logistics.
- Provided onsite leadership during conferences to ensure successful program delivery.
- Reviewed final invoices and reconciled event budgets following program completion.
- Coordinated logistics for corporate meetings, ensuring seamless execution of event details.
- Developed and maintained relationships with vendors to secure competitive pricing and services.
- Managed scheduling and calendar invites for multi-departmental meetings, optimizing time efficiency.
- Conducted post-event evaluations to gather feedback and improve future planning processes.
- Created detailed agendas and materials for stakeholders to enhance meeting effectiveness.
Account Supervisor
Maritz Travel
Livonia, MI
09.1999 - 05.2001
- Planned and coordinated corporate incentive travel programs for Ford Motor Company.
- Conducted destination site inspections and worked closely with hotels, DMCs, and internal operations teams.
- Managed program logistics including travel arrangement, vendor coordination, and event timelines.
- Maintained client communication throughout planning and execution phases to ensure program objectives were met.
- Outline deliverables and manage the full project lifecycle for assigned programs/events, including timelines, budgets, and accurate execution of all details.
- Manage and negotiate supplier relationships across AV, general service contractors, hotels, DMCs, air, and other third‑party partners; monitor attrition dates and cancellation policies to ensure contracted services are fulfilled.
- Coordinate and attend site inspections; communicate registration and air needs; and lead working sessions with clients and internal stakeholders.
- Maintained program financials, including expense monitoring, forecasting, updating financial systems, and communicating changes to Account Directors.
- Negotiate supplier pricing, contract terms, and services through RFPs, bid analysis, and recommendations; track and report all changes and initiate payments, invoices, and project change orders.
- Maintain proactive communication with clients, leading regular status meetings and ensuring program objectives and expectations are met.
- Provided Travel Director on-site manual to ensure programs operate as planned; anticipate and resolve challenges and maintaining TD support as needed.
- Manage VIP needs and special projects; support proposal development and renewal deliverables; develop initial budgets for assigned programs.
- Led cross-functional teams to develop and execute strategic account plans.
- Oversaw project budgets, maintaining cost efficiency while meeting client expectations.
Education
Master of Science - Counseling Psychology
Palm Beach Atlantic University
Orlando, FL2015
Bachelor of Arts - Communications; Minor in Business Administration
Palm Beach Atlantic University
West Palm Beach, FL1998
Skills
- Program creation and implementation
- Verbal and written communication
- Project management
- Strategic planning
- Business planning
- Marketing
- Business administration
- Consulting
- Negotiation
- Customer relations
- Small business operations
- Operations management
- Business management
- Contract negotiations
Accomplishments
Prior contract work with Event Planning, Fund Raising for Catholic Charities of Central Florida.
Event Coordinator at Walt Disney World
Certification
Licensed Professional Counselor (LPC) - Texas
Timeline
Adjunct Professor, Psychology
Concordia University
01.2021 - 01.2025
Owner / Licensed Professional Counselor
Destinations Counseling
01.2018 - Current
Director, LoveWorks Global Department
Discovery Church
01.2004 - 01.2008
Independent Events Contractor
Various
06.2001 - 01.2014
Account Supervisor
Maritz Travel
09.1999 - 05.2001
Meeting Planner
International Computer Negotiations
2002 - 2004
Master of Science - Counseling Psychology
Palm Beach Atlantic University
Bachelor of Arts - Communications; Minor in Business Administration
Palm Beach Atlantic University