Sheryl Bunsen
Palm Coast,FL
Summary
Versatile marketing operations professional with 25+ years of experience supporting the evolution of traditional direct mail and list management agency into a multi-channel marketing organization. Played a critical role in campaign execution across print and digital channels, ensuring accuracy, timeliness, and seamless coordination across teams.
Overview
40
40
years of professional experience
Work History
Senior Marketing Operations & Campaign Coordinator
Worldata, Inc.
Boca Raton, FL
08.1999 - 03.2026
- Managed campaign trafficking for direct mail, email and digital media (including display banners and social/retargeting campaigns), coordinating creative assets, timelines, and vendor deliverables. Acted as a central liaison between internal team, external vendors, and accounting to ensure accurate order processing, billing aligned with the campaigns. Ran fulfillment reports to validate campaign delivery and implement necessary adjustments. Processed order entries, revisions, and updates, ensuring all changes were accurate and communicated to the vendors. Executed data selection and audience targeting for direct mail campaigns using proprietary software with understanding of list structures, segmentation criteria, and suppression requirements.
List Rental Manager
Institute for Econometric Research—Time Inc. Subsidiary
Deerfield Beach, FL
01.1993 - 01.1999
- Worked directly with owner on all List Rental business; Have knowledge of Postal Software-Zip+4/CASS Certification; Seven years of Merge/Purge experience with HP3000 mainframe software; HP3000 mainframe experience with regards to Subscription System and Merge/Purge Processing; Liaison between Fulfillment Center and List Broker with regards to lists purchased for List Rental purposes-Subscriber Count requests, Shipping and Billing related questions and/or problems; Process and Ship all List Rental orders; Prepare all internal list requests of various parts of subscription databases. Fulfilled all list rental deadlines promptly and efficiently. Managed the processing of list rental orders that generated in excess of one million dollars of revenue annually.
Data Processing/Computer Operations
Institute for Econometric Research—Time Inc. Subsidiary
Deerfield Beach, FL
01.1988 - 01.1992
- Process Daily Fulfillments for Operations Department; Collect and process data from various outside reporting agencies for Research Department; Maintain Statistical databases for various Departments; Work with Circulation Manager on Special Projects; Run various Accounting Reports daily to close books; Run various Marketing Reports for Department Managers; Perform nightly Backup of HP3000 mainframe system; Backup for: Data Processing Staff. Successfully managed workflow to consistently meet various deadlines. Earned financial recognition for exceeding company expectations.
Administrative Assistant
Bradley E. Steele & Associates
Ft. Lauderdale, FL
01.1986 - 01.1988
- Processed accounts payable and accounts receivable transactions accurately. Prepared quarterly tax documents for submission. Managed payroll processing for all staff members. Created sales orders for workshop operations. Maintained organized filing systems. Answered incoming phone calls professionally. Scheduled appointments efficiently. Typed correspondence and handled general office tasks. Provided designers with relevant information regarding order progress.
Education
High School Diploma -
Northeast High School
Fort Lauderdale, FLSkills
- HP3000 Main Frame 948 Series; IBM PC: Windows 31, 95, 98, NT; FirstLogic Postal Software: Windows NT; ACE Views; BCC Software: ZCR2000; Group 1; Accumail Windows 31 Version; Reflections: DOS and Windows 31, 95, NT Versions; Dbase3; Brief - DOS Editor; Dclip
- Direct mail campaigns
- Launch implementation
- Results reporting
- Campaign support
Timeline
Senior Marketing Operations & Campaign Coordinator
Worldata, Inc.
08.1999 - 03.2026
List Rental Manager
Institute for Econometric Research—Time Inc. Subsidiary
01.1993 - 01.1999
Data Processing/Computer Operations
Institute for Econometric Research—Time Inc. Subsidiary
01.1988 - 01.1992
Administrative Assistant
Bradley E. Steele & Associates
01.1986 - 01.1988
High School Diploma -
Northeast High School