Shewayna Relf
Glenn Heights,TX
Summary
Dynamic and dedicated professional focused on driving team and company success through a strong work ethic, meticulous attention to detail, and exceptional interpersonal and organizational skills. Committed to continuous learning and growth, with a passion for excelling in new challenges. Proven ability to collaborate effectively within diverse teams while maintaining a focus on achieving collective goals. Prepared to leverage skills and enthusiasm in a fast-paced environment to deliver outstanding results.
Overview
12
12
years of professional experience
Work History
Client Success Specialist
Salem Media Group
10.2025 - Current
- Cultivated strong client relationships to ensure satisfaction and retention.
- Implemented feedback mechanisms to enhance service delivery and client experience.
- Coordinated with cross-functional teams to deliver seamless client onboarding processes.
- Manage campaign setup, trafficking, and optimization across assigned accounts, including SEM, display, social, video, email, and audio.
- Monitor campaign performance daily/weekly, proactively flagging risks and opportunities.
- Generate accurate reports and insights to support monthly client reviews led by sales or enablement teams.
- Analyzed client data to identify trends and drive proactive solutions.
- Ensure campaigns are launched on time, with correct assets, targeting, budgets, and tracking.
- Execute campaign adjustments, creative swaps, pacing adjustments, and budget reallocations as needed.
- Collaborate closely with sales and internal enablement to understand client goals and align campaign execution.
- Maintain vendor relationships and coordinate with Ad Ops or external partners for troubleshooting and fulfillment.
- Participate in pod team meetings to share insights, resolve issues, and drive consistency across accounts.
- Document campaign activity, optimizations, and performance notes in CRM/project management systems (e.g., Monday.com).
Client Success Marketing Analyst
Salem Media Group
07.2024 - 10.2025
- Analyzed market trends to inform strategic marketing decisions and optimize campaign effectiveness.
- Developed comprehensive reports on audience engagement metrics to enhance content strategy and drive growth.
- Collaborated with cross-functional teams to refine digital marketing initiatives and improve brand visibility.
- Assist Client Success Managers with onboarding and reporting projects to help service concierge clients at a higher level.
- Monitor, evaluate, and leverage standard processes to manage multi tactic digital campaign performance across Salem Surround's publisher networks to determine improvement opportunities (including PPC, Display, Social, Owned and Operated tactics, Email, and more).
- In-take orders and work with 3rd party platforms to get creatives built and orders fulfilled in a timely manner according to deadlines.
- Utilized advanced analytics tools to assess campaign performance and recommend actionable improvements.
Digital Project Coordinator
Salem Media Group
07.2022 - 07.2024
- Coordinated cross-functional teams to ensure project alignment and timely delivery of digital initiatives.
- Managed project timelines and resources, optimizing workflows for enhanced efficiency.
- Served as a liaison between internal team members and external vendors, fostering positive relationships for better collaboration on digital projects.
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
- Kept corporate and client information confidential, adhering to data safety measures.
- Maintained open communication by presenting regular updates on project status to customers.
Support Manager
TNT Dental
12.2018 - 07.2022
- Established and updated work schedules to account for changing staff levels and expected workloads for Junior Developer and Design Teams.
- Directed training and retraining of employees to boost performance and enhance business results.
- Coached employees through day-to-day work and complex problems.
- Collected daily, weekly and monthly productivity reports.
- Cross-trained miscellaneous departments on Support related work processes.
- Planned monthly department meetings.
- Partnered with company owners to develop and implement new internal databases, processes, and department goals.
- Responsible for department new hire interviewing and on-boarding.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Human Resources Assistant
TEKsystems Global Services
03.2015 - 05.2018
- Administered contractor on-boarding and off-boarding processes.
- Liaison for contractor benefits, taxes, and 401K.
- Responsible for contractor payroll process: collection, verification, and processing timecards.
- Collect, audit, and track contractor expense reports.
- Retained a complete knowledge base of account/ client specific compliance requirements.
- Managed all drug and background requirements and entry.
- Established and maintained effective relationships with internal and external customers.
- Partnered directly with Delivery Managers, Account Managers, and Operational Support Group ensuring that all client on-boarding was completed.
- Created Excel reports tracking consultant activities: vacation trackers, on/off-boarding trackers.
- Responsible for new hire badging.
- Demonstrated superior customer service.
Office Assistant Manager
Rayburn Student Center
06.2014 - 12.2014
- Managed projects and the work flow for Student Involvement Suite.
- Assisted with selecting, hiring, and evaluating student assistants.
- Trained student assistants.
- Created agendas and led monthly office assistant meetings.
- Scheduled the S.I.S. student assistants.
- Planned monthly customer service initiatives.
- Performed administrative duties.
- Demonstrated superior customer service to visitors.
- Kept front office clean and well-organized to keep areas presentable for guests and maximize professional appeal.
Office Assistant
Rayburn Student Center
08.2013 - 06.2014
- Demonstrated superior customer service to visitors.
- Performed administrative duties.
- Worked on assigned special projects.
- Welcomed office visitors and alerted staff to arrivals of scheduled appointments.
Education
Bachelor of Business Administration - Marketing
Texas A&M University - Commerce
Commerce, TX12.2014
Skills
- Microsoft Office
- Verbal and Written Communication
- Professional Relationships
- Customer Service
- Social and New Media
- Teamwork and Collaboration
- Planning and Coordinating
- Team Leadership
Affiliations
Youth Director - Pilgrim Rest Missionary Baptist Church, Dallas, TX., Current
Board of Trustees - Pilgrim Rest Missionary Baptist Church, Dallas, TX.
Head of Marketing - Pilgrim Rest Missionary Baptist Church, Dallas, TX.
Member - National Association of Colored Women’s Club, Inc., Current
Member - National Association for the Advancement of Colored People, TAMUC Chapter, Parliamentarian 2013-2014
Timeline
Client Success Specialist
Salem Media Group
10.2025 - Current
Client Success Marketing Analyst
Salem Media Group
07.2024 - 10.2025
Digital Project Coordinator
Salem Media Group
07.2022 - 07.2024
Support Manager
TNT Dental
12.2018 - 07.2022
Human Resources Assistant
TEKsystems Global Services
03.2015 - 05.2018
Office Assistant Manager
Rayburn Student Center
06.2014 - 12.2014
Office Assistant
Rayburn Student Center
08.2013 - 06.2014
Bachelor of Business Administration - Marketing
Texas A&M University - Commerce