Summary
Overview
Work History
Education
Skills
Timeline
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Sheyla Cuevas

New York,NY

Summary

Dynamic PR and marketing professional with 3 years of experience in luxury brand communication and social media strategy. Skilled in media outreach, social media management, and using tools like Cision, Sprout Social, and Google Analytics to drive brand visibility and engagement. Adept at compiling reports and securing media placements to support brand growth in fast-paced corporate environments.

Overview

3
3
years of professional experience

Work History

Account Coordinator

Lividini & Co.
New York City, NY
09.2024 - Current
  • Manage high-profile, luxury fashion clients, including Elysewalker, Altuzarra, Silver Jeans Co., Rocksbox, and Kleinfeld Bridal.
  • Coordinate press previews, product launches, and exclusive brand activations, ensuring seamless execution.
  • Cultivate strong relationships with top-tier media, stylists, and influencers, securing features in key fashion and lifestyle publications.
  • Compile end-of-year communications reports for clients, highlighting key metrics, press coverage, and notable wins.

Marketing Assistant

Dana-co (Natori, Skarlett Blue)
New York City, NY
09.2023 - 09.2024
  • Led PR coordination between Natori/Skarlett Blue and Michele Marie PR, optimizing media strategy, and securing a 20% increase in press coverage across fashion and lifestyle publications.
  • Developed creative decks for photoshoots and seasonal campaigns, ensuring cohesive brand storytelling, while also styling collections for multi-platform marketing use.
  • Assisted in influencer marketing initiatives, helping to curate collaborations and gifting strategies for high-profile creators.

Global PR & Communications Intern

Capri Holdings (Michael Kors, Versace, Jimmy Choo)
New York City, NY
06.2023 - 08.2023
  • Supported sample tracking for Cannes 2023 VIP placements using Fashion GPS and Launch Metrics, ensuring accurate documentation and timely returns.
  • Monitored media coverage and compiled weekly, seasonal, and project-specific reports, including early press tracking for the Spring 2024 Dubai runway show.
  • Assisted with media analysis using Sprout Social and Hootsuite, tracking engagement and reach metrics to support PR strategy optimization.

Talent Acquisition & Company Branding Intern

SMCP (Sandro, Maje, Claudie Pierlot, Fursac)
New York City, NY
08.2022 - 02.2023
  • Developed brand-aligned job descriptions and recruitment materials, ensuring consistent corporate messaging.
  • Executed a zero-cost National Hiring Week campaign, leveraging social media to drive talent applications.
  • Utilized software tools such as Greenhouse and LinkedIn Premium to scout and engage top candidates for corporate roles, optimizing recruitment strategies.

Education

Bachelor of Arts - Media Communications

San Francisco State University
San Francisco
06.2023

Skills

  • Media Relations and Press Outreach
  • Influencer and Digital Marketing
  • Social Media Strategy & Content Creation
  • Event Planning & Brand Activations
  • Sample Management & Editorial Tracking
  • Trend Analysis & Market Research
  • Brand Partnerships & Talent Relations
  • Google Analytics, Word Analytics, Cision, & Launch Metrics

Timeline

Account Coordinator

Lividini & Co.
09.2024 - Current

Marketing Assistant

Dana-co (Natori, Skarlett Blue)
09.2023 - 09.2024

Global PR & Communications Intern

Capri Holdings (Michael Kors, Versace, Jimmy Choo)
06.2023 - 08.2023

Talent Acquisition & Company Branding Intern

SMCP (Sandro, Maje, Claudie Pierlot, Fursac)
08.2022 - 02.2023

Bachelor of Arts - Media Communications

San Francisco State University

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Sheyla Cuevas