Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
SHEZA RAZAQ

SHEZA RAZAQ

Summary

Senior Fashion Designer with 4+ years of experience in creating innovative designs, managing production, and directing fashion showcases. Skilled in trend forecasting, fabric selection, CAD, and tech pack development. Proven track record of successful clothing line launches and boosting brand recognition.

Overview

4
4
years of professional experience

Work History

TECHNICAL DESIGNER

HARLEEN KAUR
NY
05.2024 - Current
  • Conceptualized trend-driven collections aligned with seasonal themes and target market preferences, utilizing trend forecasting and competitive analysis
  • Enhanced brand positioning by producing innovative digital sketches and detailed renderings using Adobe Illustrator and Photoshop
  • Drive the product design process from start to finish including concept, color boards, fabric development, CADS, tech packs, and fit reviews
  • Collaborated with cross-functional teams to design and launch six seasonal collections, resulting in increased brand recognition and retail presence
  • Managed sample development, coordinating with vendors and maintaining adherence to strict timelines, achieving on-time delivery rates of over 95%
  • Review and analyze fit and sample prototypes, working closely with the technical design and production teams to ensure the highest standards of quality and fit.

SENIOR DESIGNER

HOUSE OF NICOLE DUKE
NJ
07.2023 - 05.2024
  • Spearheaded the creation of custom designs, resulting in a 30% increase in client satisfaction due to personalized fit and tailored garments based on body measurements and individual preferences
  • Successfully translated client insights into bespoke design concepts, leading to a 25% increase in repeat clients who sought custom-made pieces for their wardrobes
  • Enhanced garment fit and comfort by incorporating detailed body measurements, CADS, which reduced alterations by 15% and improved overall product quality
  • Sourced and selected fabrics that complemented both client needs and design trends, contributing to a 20% increase in sales of bespoke collections
  • Managed multiple custom design projects simultaneously, consistently meeting tight deadlines while delivering 100% on-time completion for all custom pieces
  • Manage design samples, including organizing samples, tracking deliveries, and communicating updates with cross-functional teams.

ASSOCIATE DESIGNER

AMMAR BELAL OFFICIAL
NY
02.2022 - 08.2023
  • Designed innovative product packaging and visual assets, aligning with brand identity across various product lines and enhancing consumer experience
  • Produced detailed style guides and specifications that streamlined the design-to-production process, reducing miscommunication and increasing efficiency
  • Led creative brainstorming sessions, infusing collections with artistic, on-brand elements that strengthened international market positioning
  • Collaborated with marketing and business development teams to align creative output with market demands, driving a 10% increase in market penetration
  • Oversaw prototype creation and provided feedback for refinement, ensuring alignment with brand standards and market expectations

TECHNICAL DESIGNER

CHELSEA GRAYS
NY
03.2021 - 11.2022
  • Spearheaded custom design work for both runway and winter collections, achieving a 30% increase in client satisfaction due to the personalized fit and tailored garments based on body measurements and individual preferences
  • Played a key role in pre-production fittings and alterations for the runway and winter collections, meticulously adjusting patterns to ensure both garment functionality and aesthetic appeal, resulting in flawless final pieces
  • Created precise CADs and technical drawings, translating creative sketches into production-ready designs, ensuring seamless execution for runway collections.
  • Implemented a digital archiving system for tech packs and patterns, improving organization and accessibility across design and production teams, streamlining workflows for both collections

CREATIVE DESIGNER

ARTISTORY
NY
04.2021 - 01.2022
  • Translated Artworks into Fashion Collections and Merchandise Designs: Adapted original artworks into compelling fashion collections and merchandise, producing over 20 unique pieces that increased client engagement by 30%.
  • Developed Print and Vector Artworks: Created over 50+ high-quality print and vector artworks for merchandise, enhancing production efficiency by 25%.
  • Conducted Market Research and Created Sales Pitches: Researched global fashion trends and brand aesthetics to produce over 10 strategic sales pitches that resulted in securing 3 new partnerships annually.
  • Designed Sales Decks: Developed impactful sales decks that streamlined the presentation of design ideas, contributing to a 20% increase in client conversions.
  • Collaborated with Prestigious Museums: Partnered with museums in the UK, US, and Asia, designing exclusive merchandise and collections that boosted retail sales by 40%.
  • Managed End-to-End Design Processes: Led the transformation of creative concepts into finalized products, ensuring on-time delivery with a 95% satisfaction rate.
  • Enhanced Brand Identity: Introduced innovative design strategies that strengthened brand positioning, leading to a 15% growth in brand recognition.

Education

Bachelor of Fashion Design -

PIFD
03-2020

Fashion Business Essentials -

Parsons School of Design
New York, NY

Digital Fashion Specialization -

Parsons School of Design
New York, NY

Design & AI -

Parsons School of Design
New York, NY

Digital Fashion Reality -

Parsons School of Design
New York, NY

Tangible Things: Discovering History through Art -

Harvard University
Cambridge, MA

Skills

  • Proficient in fashion design software (Adobe Creative Suite, Sketch, etc)
  • Strong understanding of garment techniques and fabric selection
  • Creative thinking and concept development
  • Attention to detail and ability to meet deadlines
  • Trend Forecasting
  • Technical Expertise: CAD, Adobe Creative Suite, garment construction, pattern making, sewing, draping, prototyping
  • Client Relations & Brand Insight: Fashion marketing, consumer behavior analysis, international brand alignment
  • Collaborative team player with the ability to take feedback
  • Prototyping: Experience in creating prototypes and samples for design approval
  • Fitting coordination, Fitting assessments
  • Vendor Relations: Building and maintaining strong relationships with fabric suppliers, manufacturers, and other vendors
  • Collection Design: Seasonal collection design based on trends, rendering, mood boards, sketches
  • Fashion Marketing: Understanding of fashion marketing strategies and product positioning

References

References available upon request.

Timeline

TECHNICAL DESIGNER

HARLEEN KAUR
05.2024 - Current

SENIOR DESIGNER

HOUSE OF NICOLE DUKE
07.2023 - 05.2024

ASSOCIATE DESIGNER

AMMAR BELAL OFFICIAL
02.2022 - 08.2023

CREATIVE DESIGNER

ARTISTORY
04.2021 - 01.2022

TECHNICAL DESIGNER

CHELSEA GRAYS
03.2021 - 11.2022

Bachelor of Fashion Design -

PIFD

Fashion Business Essentials -

Parsons School of Design

Digital Fashion Specialization -

Parsons School of Design

Design & AI -

Parsons School of Design

Digital Fashion Reality -

Parsons School of Design

Tangible Things: Discovering History through Art -

Harvard University

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