Hi, I’m
Shikha Sharma
Santa Clara,USA
Summary
A strategic and results-driven marketing leader with over 14 years of expertise translating core strategy into regionally nuanced global campaigns for the SaaS and cybersecurity industries. Proven track record of developing and executing data-driven plans that drive significant growth, pipeline, and ROI. Adept at leading recurring performance meetings with executive leadership, fostering deep cross-functional partnerships, and presenting weekly roll-ups and strategic plans to the CMO. Skilled in leveraging a modern marketing technology stack to achieve operational excellence and optimize campaign performance.
Overview
19
years of professional experience
1
Certification
Work History
Palo Alto Networks
Senior Campaign Marketing Manager
09.2023 - Current
Job overview
- Developed and executed tailored integrated campaign plans for key products like Prisma Access Browser, AI Access, Prisma SD-WAN, Prisma Access, CASB, DLP, and ADEM, aligning messaging with GTM priorities and building comprehensive campaign kits for global field use.
- Led the global rollout of the SASE Converge signature event across live and on-demand formats, surpassing registration targets by 118% through integrated breakout sessions, paid promotion, and strategic field follow-up, engaging 9,500+ attendees.
- Presented weekly campaign performance roll-ups, strategic plans, and business impact reports directly to the CMO and other senior leaders to maintain alignment and report on business impact.
- Partnered with UX/UI, web, and brand teams to launch campaign-specific landing pages, ABM microsites, and created chatbot flows using GTM scoring to dynamically guide visitors toward relevant content and BDR outreach.
- Collaborated with content and analyst relations teams to coordinate high-profile Gartner and Forrester campaign launches, managing creative development, internal messaging, and multi-channel amplification.
- Ran weekly planning squads with Field Marketing, PMMs, Content, Web, and Paid Media to coordinate calendars, optimize in-market delivery, and streamline global campaign execution.
- Delivered global enablement sessions for BDR teams (NAM, EMEA, JAPAC), equipping them with outreach sequences, voicemail scripts, and SPIFFs to increase lead conversion rates.
- Managed a $3.6M budget, translating data-driven insights into actionable plans to optimize allocation, enhance performance, and maximize ROI.
Anjuna Security
Senior Digital & Event Planning Manager
02.2022 - 03.2023
Job overview
- Owned the global events strategy, delivering over 45 successful events annually (webinars, trade shows, field events) that contributed to a 60% increase in pipeline and achieved an 18% ROI.
- Designed and executed full-funnel, persona-driven demand generation campaigns, leveraging email, social media, and targeted advertising to engage and convert high-value enterprise accounts.
- Led the implementation and integration of Marketo with Salesforce, streamlining lead management, improving tracking accuracy, and boosting overall marketing efficiency.
Omnicell
Associate Growth Marketing Manager
04.2019 - 07.2021
Job overview
- Executed a successful Account-Based Marketing (ABM) program, creating targeted microsites and personalized content that resulted in a 22% increase in high-quality leads from key accounts.
- Revamped the corporate website strategy, focusing on SEO and user experience to drive a 20% YoY increase in unique visitors and improve lead capture.
- Evaluated, onboarded, and managed over 10 new marketing technologies, including implementing a Drift chatbot strategy that increased user engagement and boosted event registrations by 7%.
McKinsey & Company
Global Events Planning Manager
01.2013 - 05.2017
The Oberoi Hotels & Resorts
Luxury Client Relationship Manager
06.2006 - 12.2012
Education
Indira Gandhi University
Bachelor of Arts
Skills
- Integrated Campaign Strategy & Execution
- Global Go-to-Market (GTM) Planning
- Executive Reporting & Leadership Alignment
- Demand Generation & Account-Based Marketing (ABM)
- Cross-Functional & Partner Collaboration
- Analyst Relations & Influencer Marketing
- Budget Management & ROI Optimization
- Operational Excellence & Data Analysis
Certification
- Advanced Google Analytics
- SEO Foundations
- Marketo Certified Expert
Timeline
Senior Campaign Marketing Manager
Palo Alto Networks
09.2023 - Current
Senior Digital & Event Planning Manager
Anjuna Security
02.2022 - 03.2023
Associate Growth Marketing Manager
Omnicell
04.2019 - 07.2021
Global Events Planning Manager
McKinsey & Company
01.2013 - 05.2017
Luxury Client Relationship Manager
The Oberoi Hotels & Resorts
06.2006 - 12.2012
Indira Gandhi University
Bachelor of Arts
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