Shilpa Sah
Seattle,WA
Summary
Highly Motivated Product Owner with around 5 years of experience in Business Intelligence & Data Analytics. Ability in interpreting, translating data & product building in fintech and social media.
Overview
4
4
years of professional experience
Work History
Senior Product Analyst
Sharechat
Bengaluru, Karnataka
04.2022 - 02.2023
- Leveraged rewards & topical events to execute in-app campaigns to increase demographic data coverage and target ads better. Uplift of 12% MoM
- Automated dashboards catering to sales requests, OKR metrics & marketing campaign analysis. Saved 20 person-hours every week
- Launched processes to check accuracy of various sources for demographic data points. Reduced data pollution drastically by 10%
- Analysed and created user segments based on their content interaction, inmarket & app ownership which helped in increasing retention by 10% and engagement by 12%
- Initiated location standardisation which helped in locationwise ads targeting and led to 7% increase in revenue
Product Anlayst
KreditBee
Bengaluru, Karnataka
07.2021 - 04.2022
- Instrumented Firebase, Appsflyer & Clevertap for end to end funnel analysis. Created Redash dashboards for regular KPIs tracking
- Dived deep on reasons for funnel drop-offs, spearheaded product enhancements in login & KYC pages, +500 bps conversion
- Led UAT by creating & testing scenarios of loan management system & actual UI of Buy Now Pay Later & Rupay Card launch
Business Intelligence Engineer
Kreditbee
Bengaluru, Karnataka
08.2019 - 07.2021
- Developed key reports like PAR, NPA, portfolio cuts, AUM cohort & others for consumption of board of directors & investors
- Dash boarded 100+ real time reports for disbursement, collection, CAC for marketing, policy, product, finance teams
- Overhauled companywide reports to enforce RBI mandate on moratorium & loan restructuring during the onset of COVID
- Created panel to debug root causes of failed reports. Failure instances dropped to ~0. Awarded star performer of the month
- Migrated & maintained 15 key tables to Panoply from MySQL. Processing speed of queries and dashboards increased by 20x
Data Analyst
SmartCoin
Bengaluru, Karnataka
03.2019 - 08.2019
- Built features based on historical data to be used in ML models deciding eligibility & quantum of loans to be disbursed
- Permuted features of ML model for 6 user segments & analyzed performance; 15% decrease in default & conversion up by 20%
- Created reports for credit risk analysis, repayment and disbursement, performance of collection team and others
Data Analyst Intern
HolidayIQ
Bengaluru, Karnataka
09.2018 - 02.2019
- Analyzed data from year-long paid marketing to formulate future strategy; CPL reduced by 25%, Conversion rate up by15%
- Automated daily/weekly performance reports for leadership consumption using R & SQL; saved 2 hours of daily manualeffort
Education
Bachelor of Science - Mechanical Engineering
West Bengal University of Technology
West Bengal, India05.2018
Skills
- Data Collection and Analysis
- Data Visualization
- Database Skills
- Statistical Analysis
- Customer Demographics
- A/B Testing
- Stakeholder Management
- Leadership
Tools
- SQL
- Python
- Excel & MS-office suites
- Tableau
- Google Analytics and Data Studio
Timeline
Senior Product Analyst
Sharechat
04.2022 - 02.2023
Product Anlayst
KreditBee
07.2021 - 04.2022
Business Intelligence Engineer
Kreditbee
08.2019 - 07.2021
Data Analyst
SmartCoin
03.2019 - 08.2019
Data Analyst Intern
HolidayIQ
09.2018 - 02.2019
Bachelor of Science - Mechanical Engineering
West Bengal University of Technology
Similar Profiles
Supriya KannaSupriya Kanna
Senior Operations Specialist at SHARECHATSenior Operations Specialist at SHARECHAT
Jay PrakashJay Prakash
SDET 2 at SharechatSDET 2 at Sharechat
HARSHAD KADAMHARSHAD KADAM
Operations Lead at SharechatOperations Lead at Sharechat
Ajaydeep SinghAjaydeep Singh
Content Moderator at SharechatContent Moderator at Sharechat
Victor BautistaVictor Bautista
Transportation Manager at J.B. HuntTransportation Manager at J.B. Hunt