Shilpa Subramanian
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social & Influencer Specialist
Saadia - New York & Company
New York, NY
01.2023 - 08.2023
- Developed and executed marketing and brand partnership campaigns, affiliate programs, and email campaigns that drove significant website traffic and generated leads; increasing conversions.
- Scheduled and planned all social content.
- Prepared monthly calendar to manage online content across multiple platforms.
- Worked cross-functionally with creative, merchandising, and sales teams to incorporate the business vision and create social content and marketing campaigns.
- Community management: interacted with customers and engaged in organic community content.
- Tracked social metrics through Google Analytics to determine audience growth rate, volume, and reach.
- Prepared professional, on-point, and brand-specific copy for diverse platforms and target audiences.
Brand Marketing Assistant
Kenmark Eyewear
New York, NY
03.2022 - 12.2022
- Worked closely with senior management to implement strategic communication plans and marketing initiatives.
- Strategized and implemented public relations and promotional programs to strengthen the brand and support business goals.
- Managed multiple projects and marketing campaigns at once.
- Liaised with senior leadership to conceptualize and pitch strategic social campaigns and content plans.
- Increased product knowledge by staying up to date on product offerings, features, and functionality.
- Marketed products and services at tradeshows and promotional events.
- Created quarterly and monthly sales reports, press releases and KPI reports for senior management.
Junior Marketing Assistant
Kenmark Eyewear
Louisville, KY
01.2019 - 12.2022
- Oversaw social media accounts, and public relations activities including; press, PR releases, and influencer marketing campaigns.
- Created and maintained various marketing materials to drive transparency with stakeholders.
- Organized creative assets, including copywriting for digital use, tracking media, and online/print editorial placement.
- Developed and communicated industry-leading creative concepts consistent with over 10 different brands.
- Developed and maintained content and communications to drive marketing campaigns, activities and events.
Marketing Intern: Brand Management
Puig
London, England
06.2017 - 08.2017
- Assisted with the day-to-day management of Paco Rabanne, Nina Ricci, Carolina Herrera, and Jean Paul Gaultier fragrances in the UK Beauty Industry.
- Recommended and developed strategies for growing and leveraging Puig's social media presence.
- Researched competitors and trends for analysis of marketing strategies.
- Collaborated with public relations and visual merchandising team in planning and implementing product launch events.
- Developed social media content and campaigns and analyzed metrics to capture trends and opportunities.
Education
Bachelor of Science - Merchandising, Apparel, And Textiles
University Of Kentucky
Lexington, KY2018
Skills
- Digital Marketing Social Media Influencer Marketing CRM Marketing Project Management
- Advanced experience with Adobe InDesign, Klaviyo, Shopify, Google Analytics, Microsoft Office, Canva, & Basecamp
- Ability to collaborate & lead a team
- Strong organizational and communication skills
- Detail-oriented, creative thinker, adaptable & timely
- Working knowledge of Power BI and reporting
Certification
- Certified Scrum Master (CSM) 2023
- Foundations: Data, Data, Everywhere: Coursera 2022
- Foundations of Digital Marketing and E-commerce: Coursera 2023
Timeline
Social & Influencer Specialist
Saadia - New York & Company
01.2023 - 08.2023
Brand Marketing Assistant
Kenmark Eyewear
03.2022 - 12.2022
Junior Marketing Assistant
Kenmark Eyewear
01.2019 - 12.2022
Marketing Intern: Brand Management
Puig
06.2017 - 08.2017
Bachelor of Science - Merchandising, Apparel, And Textiles
University Of Kentucky
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