Summary
Overview
Work History
Education
Skills
Education Certification
Timeline
Generic
Shipra Verma

Shipra Verma

Rochester Hills,MI

Summary

Experienced Salesforce Professional proficient in Sales Cloud and Marketing Cloud, holding certifications as a Sales Cloud Consultant and Marketing Cloud Email Specialist, Administrator & Play App Builder. Previous roles include Salesforce Business Analyst & Administrator with a background in the IT industry encompassing SAP Process Integration, Java, PHP, SQL, and ETL tools.

A versatile and motivated Salesforce Administrator adept at enhancing system performance and managing profiles, workflows, and user groups seamlessly. Skilled in maintaining cloud infrastructure, generating insightful reports and dashboards, both for internal use and clients. Diligently updates, installs, and configures Salesforce systems to optimize functionality and efficiency.

Extensive experience in Marketing Cloud and Pardot, contributing to successful campaigns and client engagements.

Overview

15
15
years of professional experience

Work History

Salesforce Administrator, Business Analyst, Marketing Cloud Email Specialist

Strategic Coach
Toronto, Ontario
08.2019 - Current
  • Collaborated closely with business leadership, key stakeholders, developers, and clients to discern, deploy, and disseminate Salesforce processes and system solutions, thereby enhancing operational efficiency.
  • Facilitates and leads group discussions to extract requirements during requirement gathering sessions.
  • Collaborate closely with the development team to customize, develop, design, and oversee ongoing system solutions tailored to meet the organization’s objectives.
  • Customize a range of Salesforce.com standard objects including Leads, Accounts, Contacts, Opportunities, Activities, and custom objects to align with specific organizational needs and requirements.
  • Develop and document working prototypes along with workflow diagrams to enhance comprehension of the system and facilitate smoother implementation.
  • Oversee and address Salesforce requests and issues for end users within the company, ensuring timely resolution and effective support.
  • Provide support to the Sales team by qualifying leads on Salesforce, managing user access by adding and deactivating users, and generating and analyzing sales reports and dashboards to aid in forecasting.
  • Proficient in crafting tailored solutions within the Sales Cloud application to address specific business needs and enhance sales processes.
  • Extensive experience in designing and implementing flows, approval processes, validation rules, assignment rules, escalation rules, as well as sharing and security rules within Salesforce to optimize business operations and ensure data integrity and security.
  • Implementing business processes for the reassignment of Leads, Cases, and Opportunities based on changes in ownership, ensuring seamless transitions and continuity in sales and service operations.
  • Proficient in utilizing Salesforce.com Sandbox environments for development and testing purposes, and adept at deploying changes using Change Sets to seamlessly transfer configurations and customizations between different environments.
  • Extensive expertise in importing and exporting data efficiently using both the Import Wizard and Data Loader within Salesforce, ensuring accurate and seamless data management processes.
  • Tailoring the Company Profile, Security Controls, and Communication Templates according to organizational specifications and requirements, ensuring alignment with organizational policies and standards.
  • Demonstrated proficiency in configuring email content and automation workflows within Marketing Cloud, leveraging extensive experience to optimize email marketing campaigns and enhance customer engagement.
  • Recent involvement in Lightning migration projects, adeptly transitioning Salesforce orgs from Classic to Lightning Experience to leverage the latest features and enhance user productivity and experience.
  • Crafted custom formula fields, established Field Dependencies, devised validation rules, orchestrated workflows, and developed approval processes tailored to automate alerts, field updates, and email generation, aligning seamlessly with application requirements.
  • Extensive track record in automating intricate business processes utilizing workflows, Process Builder, and Flows within Salesforce, streamlining operations and enhancing efficiency across various functional areas.
  • Proficient in deploying AppExchange applications and seamlessly integrating them with third-party applications, leveraging extensive experience to enhance functionality and streamline processes within Salesforce ecosystems.
  • Possess comprehensive experience in navigating the Salesforce Setup menu, performing configurations, and engaging in custom application development. Proficient in both administration tasks and deploying applications to the Salesforce platform, ensuring seamless integration and optimal performance.
  • Demonstrated proficiency in working with Lightning Record Pages, designing intuitive Page Layouts, configuring Tabs, creating Custom Fields, and developing Custom Objects within Salesforce.
  • Extensive hands-on experience in configuring emails and automations within Marketing Cloud, utilizing advanced features to optimize customer engagement and drive marketing effectiveness.
  • Knowledge of Apex, Visualforce pages, SOQL & SOSL
  • Proficient in developing Salesforce mobile applications and designing user interfaces using the Lightning framework, ensuring seamless user experiences across various devices.
  • Implemented High Velocity Sales strategies aimed at accelerating revenue growth through streamlined processes, optimized workflows, and targeted prospecting techniques.
  • Demonstrated expertise in Account Engagement techniques, resulting in increased client satisfaction and retention.
  • Skillfully orchestrated the seamless integration of Zoom with Pardot, enhancing marketing automation capabilities and communication channels for efficient and targeted outreach efforts.
  • Engineered seamless integration between Typeform and Salesforce to streamline lead generation processes through innovative survey initiatives, optimizing data capture and enhancing prospect engagement.
  • Led the integration of Mogli, a native texting solution, with Salesforce to elevate customer communication and engagement, amplifying the impact of High Velocity Sales implementation.Strong working experience in Account Engagement
  • Managed the end-to-end integration of Zoom with Pardot, ensuring seamless communication and automation across the entire marketing and sales funnel.

Salesforce Administrator/ Business and Quality Assurance Analyst

AI Software LLC
Troy, Michigan
11.2017 - 03.2019
  • Administered and monitored the company's Salesforce CRM application
  • Created the workflows for automated lead routing, lead escalation and email alerts
  • Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured sharing settings
  • Involved in mass accounts transfers and approval requests
  • Created Reports and Dashboards as per the business requirements
  • Worked on Record Types, Validation Rules, Triggers and Page Layouts
  • Imported accounts and contacts, lead data through Import Wizard
  • Worked on data migration to SFDC using Data Loader
  • Build the organization's role hierarchy by adding the Roles as per the organization structure and created custom profiles to satisfy the organization's hierarchy
  • Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow & Approvals
  • Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Activities, Dashboards and Reports
  • Responsible for weekly and monthly data export, updates, and backup for the organization
  • Created new custom objects, assigned fields, custom tabs, components, custom reports
  • Created custom Reports based on business need and associated them to Dashboard
  • Customizing Company Profile, Security Controls and Communication Templates of the organization as per the organization requirements
  • Experience in lead, case management, web-to-lead, Web-to case, Email-to-case
  • Tracked and performed daily routine such as duplicate management, task assignments, maintaining and upgrading security permissions
  • Administer email templates utilized within the sales group
  • Performed DML operations using Workbench
  • Thorough knowledge of Sales Cloud implementation.

SAP PI Implementation & Support

Accenture India Ltd
Gurgaon, India
10.2010 - 07.2013
  • Performed the process of monitoring, using the XI monitoring tool and Runtime workbench for all the interfaces
  • Performed Alert Configuration to alert for the various events/errors
  • Implemented various interfacing scenarios in an Enterprise System Oriented Architecture
  • Expertise in complete end to end interface scoping, documentation, development, design, implementation and support
  • Worked on many minor enhancements which included configuration changes, ramp down of the systems, mapping enhancements etc
  • Good understanding of XI-SOAP message format, XI-Pipeline Services and experience in XML development, BPM, ABAP, Java UDF (user defined function) and XSLT mapping and SOAP over HTTP protocols
  • Good Trouble shooting expertise using the CCMS and Runtime workbench and transactions like SM59, SICF, SMICM, SXMB_ADM AND SXI_CACHE etc
  • Analyze client's query, categories, and priorities thereby converting it into a valid request/ticket in the system, as a part of Incident Management and handling support issues as and when they arise
  • Manage tickets and assist management with statistics on various reports required
  • Have actively involved in understanding and handling complex issues and documenting the same in the form of RCA documents and preparing the KEDB which can be used to reduce the turnaround time
  • Have taken up the prime responsibility of leading and managing Business Integration XI application
  • Increased Client/Customer satisfaction with on time delivery of work and zero slippage of tickets.

SAP PI Developer

Accenture Indian Ltd
Bangalore, India
12.2009 - 10.2010
  • Gained extensive knowledge on SAP NetWeaver Technology and architecture positioning of the Exchange Infrastructure in the NetWeaver stack
  • Analysis and planning of integration scenarios (B2B/A2A), dialogue with business areas
  • Extensively worked with the Integration Builder Design and Configuration to develop all the required objects for the Integration Scenario
  • Created all the Message types, Message Interfaces, Message mapping and Interface mappings in Integration Builder Design
  • Created all the configuration objects such as Configuration scenario, Party, Receiver determination, Interface determination, sender agreements and receiver agreements for the various scenarios
  • Created user defined java functions to include the functionality not covered in the standard functions
  • Used Java, XSLT and ABAP mappings created from Third party tools
  • Worked with all the XI adapters i.e
  • IDOC, FILE, RFC, HTTP, JDBC and SOAP
  • Configured these adapters as senders and receiver channels
  • Working under different architectural standards
  • Worked on Test Scripts
  • Effectively troubleshooted configuration and day to day problems
  • Followed established development guidelines, practices, best practices and naming convention to ensure the interfaces are free of common coding vulnerabilities
  • Participated in code reviews and suggest ways to produce high quality, efficient code
  • Fixed defects and performance problems in interfaces discovered during testing
  • Supported Pre-Prod environment for Production Releases
  • Documented new/existing interface agreements and technical specifications.

Web Developer

DEPL Technologies
Noida, India
01.2009 - 12.2009
  • Reviewed product needs documentation; participated in integration calls with various partners
  • Developed a PHP application that used a database connection coupled with dynamically created SQL statements to facilitate list, edit, update, delete, search, and application administrative functions
  • Installed and configured a PHP server to create a programming environment on a local development computer
  • Using ODBC, integrated local PHP application pages with a MS-SQL server
  • Configured and maintained PHP programming/development platform environments.

Education

Master of Computer Applications - Information Technology

Birla Institute of Applied Sciences
India
06-2009

Skills

  • Data Management
  • Dashboard creation
  • Process Automation
  • Decision-Making
  • Continuous Improvement
  • Problem-solving abilities
  • Effective Communication
  • Analytical Skills
  • Security management

Education Certification

  • Master of Computer Applications, Birla Institute of Applied Sciences, India
  • Bachelor of Information Technology, Kumaun University, India
  • Salesforce Certified Administrator, 1818663
  • Salesforce Platform App Builder, 19943747
  • Salesforce Certified Sales Cloud Consultant, 20117271
  • Salesforce Marketing Cloud Email Specialist, 21758361

Timeline

Salesforce Administrator, Business Analyst, Marketing Cloud Email Specialist

Strategic Coach
08.2019 - Current

Salesforce Administrator/ Business and Quality Assurance Analyst

AI Software LLC
11.2017 - 03.2019

SAP PI Implementation & Support

Accenture India Ltd
10.2010 - 07.2013

SAP PI Developer

Accenture Indian Ltd
12.2009 - 10.2010

Web Developer

DEPL Technologies
01.2009 - 12.2009

Master of Computer Applications - Information Technology

Birla Institute of Applied Sciences

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Shipra Verma