Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Shira Gonen

Philadelphia,PA

Summary

Communications and marketing professional with SaaS, B2B, and global experience. Skilled in branding, campaign strategy, and simplifying complex information into clear, on-brand messaging. Adept at leading cross-functional projects and committed to making a long-term impact through communications that deepen engagement and support business growth.

Overview

8
8
years of professional experience

Work History

Senior Digital Communications Specialist

EVBox
10.2022 - 03.2024
  • Spearheaded end-to-end email marketing campaigns in HubSpot, from defining metrics and sourcing content to copywriting, layout design, workflow configuration, and performance tracking, consistently achieving ~35% open rates.
  • Reviewed, edited, and oversaw all external-facing communications, including press releases, sales enablement materials, and spec sheets, ensuring clarity, flow, and adherence to brand guidelines before giving final approval for release.
  • Led a company-wide project to close customer journey gaps, collaborating with global teams to implement branded, localized communications and automated workflows in HubSpot and Salesforce to streamline the customer experience.
  • Flagged compliance risks and led a cross-departmental global project to implement safeguards, ensuring consent workflows and communications met GDPR requirements across markets.
  • Played a key role in the company rebrand, helping define brand attributes that shaped design principles and tone of voice, leading a customer service workshop on applying brand guidelines, and directing the creation of branded email templates for HubSpot.
  • Advised internal teams on communication strategies, shaping key messages, defining success metrics, and supporting asset development to ensure campaigns were clear, effective, and aligned with departmental and company-wide KPIs.

Senior Content Publishing Specialist

SurveyMonkey
05.2020 - 10.2021
  • Managed the company intranet (Confluence), publishing cross-departmental content and simplifying complex policies into clear, employee-friendly language aligned with brand tone of voice.
  • Led intranet redesign initiative, collaborating with designers to develop a new UI mockup, testing with internal tech teams, and directing rollout with external developers.
  • Analyzed engagement metrics and employee feedback to enhance content layout and flow, driving continuous improvements to the intranet experience.
  • Drafted executive-level communications, including Slack messages, emails, and town hall content on behalf of C-level leadership.
  • Optimized content publishing workflows by integrating JIRA, Confluence, and feedback tools through Zapier to centalize requests and increase efficiency.

Community Support Specialist

Vimeo
01.2017 - 09.2019
  • Diagnosed and resolved complex platform issues for 100+ users per day in Zendesk, using active listening and empathy to reduce frustration, clarify problems, and build trust, driving a 90%+ CSAT score across 3 years.
  • Consistently met SLA targets across multiple ticket tiers through effective prioritization and time management while handling many tickets simultaneously.
  • Created Help Center articles and internal macros to proactively address recurring issues, reduce overall ticket numbers, and ensure consistent, brand-aligned responses among the team.
  • Collaborated with peers and technical leads via Slack, both seeking and offering real-time support; escalated edge cases and contributed to shared knowledge on platform behavior.
  • Managed platform outages independently during EU hours, logging incidents, drafting crisis communications, and delegating tasks across the team until US-based HQ engineers came online.

Content Manager

TipRanks
11.2015 - 08.2016
  • Drafted 1,000+ blog articles and market updates via WordPress, transforming complex, jargon-heavy financial analysis into clear, engaging content, contributing to increased site traffic and paid conversions.
  • Summarized daily financial market news in real time, publishing before market open with short turnaround times, delivering high-quality content under pressure.
  • Boosted paid conversions by creating persuasive copy and guiding layout decisions for membership comparison charts.
  • Improved product usability by streamlining site navigation and designing clear, user-friendly tooltips.
  • Applied insights from Google Analytics to guide content distribution strategy, expanding brand reach and referral traffic by publishing articles in major financial outlets including CNBC, Investopedia, and Yahoo Finance.

Education

Bachelor of Science - International Business

Temple University
Philadelphia, PA
09-2013

Skills

  • Email marketing
  • Website analytics
  • B2B communications
  • Branding
  • Copywriting
  • Marketing communication strategy
  • Crisis communications
  • Market research
  • Cross-functional collaboration
  • Marketing automation
  • Time management
  • Project management

Languages

English
Native or Bilingual
Hebrew
Full Professional

Timeline

Senior Digital Communications Specialist

EVBox
10.2022 - 03.2024

Senior Content Publishing Specialist

SurveyMonkey
05.2020 - 10.2021

Community Support Specialist

Vimeo
01.2017 - 09.2019

Content Manager

TipRanks
11.2015 - 08.2016

Bachelor of Science - International Business

Temple University

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