Shiri Feldman

• Composes brand social captions for Instagram and LinkedIn
• Assists with copywriting for emails
• Works on new product storytelling, positioning, and messaging

• Collaborates with the e-commerce team to craft compelling and engaging copy for brand emails

• Writes product descriptions for new SKUs

• Compiles copy for branded catalogs
• Writes promotional emails & SMS copy
• Assists with brand voice development & positioning

• Conducts in-depth research on the latest beauty product launches, analyzing their marketing strategies and identifying key success factors and innovative approaches
• Defines the content themes, topics, and formats that align with The Beauty Brief's mission and target audience
• Creates compelling, well-researched, and engaging content pieces that provide valuable insights, best practices, and critical analyses of beauty brand marketing strategies
• Monitors and analyzes content performance metrics, reader feedback, and industry trends to continuously refine the content strategy and ensure its relevance and effectiveness
• Engages with The Beauty Brief's audience across all platforms, fostering a strong community of beauty marketing enthusiasts, guest writers, and brand professionals. Currently, The Beauty Brief has over 5,000 followers on LinkedIn with an impressive engagement rate of 27.8%

• Collaborated closely with lash artists and the internal marketing team to elevate brand copy across various customer touchpoints, including email newsletters, the brand's app, and SMS messages.

• Wrote emails and e-newsletters
• Worked on copy for in-store POS and digital promotional graphics
• Assisted with product naming and descriptions
• Wrote blog posts for The Bondi Edit
• Helped the sales team with retail copy forms for new products

• Wrote short-form educational & SEO content for Revea's blog
• Assisted with website & app storytelling and user testing
• Proofread & aided with brand copywriting

• Wrote short-form lifestyle blog articles for The Dose, Exponent Beauty's blog

• Conducted regular, strategic business reviews to analyze trends, category performance & identify opportunity areas, resulting in a 15% increase in overall product performance

• Presented recommendations for product innovation and line edit opportunities

• Analyzed the business, conducted competitive analyses, and researched market trends to help develop the global product marketing strategy

• Assisted with developing product label/carton copy & website copy

• Organized in-salon product testings

• Wrote short-form beauty-related blog articles to reach b-glowing's SEO KPIs

• Proactively evaluated, initiated, and managed sampling programs, resulting in a 15% increase in conversion rates and 1,000 new customer acquisitions

• Oversaw brand social partnerships
• Helped manage swag programs from conception to purchase order
• Wrote inspiring and engaging copy and blog posts with standardized tone and voice
• Contributed to larger product, campaign, and/or brand initiatives, including helping to ideate on concepts and messaging
• Helped with PR initiatives including influencer gifting, podcast placement, and social programming, resulting in 100+ media mentions.
• Organized in-house focus groups and market research studies, involving 500+ participants

• Published articles with The Startup, Making of a Millionaire, Fortune For Future, & An Idea (by Ingenious Piece)
• Member of Medium's Partner Program (2020-2021)

• Assisted with partner box and in-house brand sampling programs
• Wrote engaging brand copy and blog posts with standardized tone and voice
• Helped with PR initiatives including influencer gifting, podcast placement, and social programming
• Contributed to larger product, campaign, and/or brand initiatives, including helping to ideate on concepts and messaging

• Managed brand's blog from topic research to copywriting and SEO optimization
• Developed strong brand copy for digital and print marketing materials
• Collaborated with popular publications to promote brand content including NewBeauty, Allure, InStyle, Martha Stewart & Mindbodygreen to name a few
• Designed & posted content for the brand's Instagram Stories: @drzenovia
• Planned & managed brand & influencer giveaways
• Assisted with partner box and in-house brand sampling programs• Managed brand's blog from topic research to copywriting and SEO optimization

• Developed strong brand copy for digital and print marketing materials • Collaborated with popular publications to promote brand content including NewBeauty, Allure, InStyle, Martha Stewart & Mindbodygreen to name a few

• Designed & posted content for the brand's Instagram Stories: @drzenovia

• Planned & managed brand & influencer giveaways

• Assisted with partner box and in-house brand sampling programs

• Assisted the Product Development Manager with developing web copy for new products
• Wrote blog posts driving to dermae.com
• Managed online ad sampling campaigns
• Organized in-person focus groups & online market research studies with over 500+ participants
• Worked on building the brand repository
• Updated NPD briefs and Smartsheet tracking documents

• Identified online influencers who align with DERMA E brand & helped manage database
• Engaged with top brand influencers on an ongoing basis
• Helped influencer relations manager develop goals/strategies for upcoming campaigns
• Pulled lists for influencer box sends and organized campaigns
• Assisted product development team with copywriting for new skincare products
• Managed one-off influencer shipments
• Assisted event coordinator with influencer events