Shirisha Balavanthula
Frisco,TX
Summary
Analytical Digital Marketing Executive with 2+ years of extensive experience planning, developing, managing and implementing digital marketing strategies. Polished in measuring ROIs and KPIs, preparing and managing digital marketing budgets and overseeing company's social media accounts. Insightful Digital Marketing Executive bringing 2+ years of hands-on experience managing digital marketing campaigns heavily focused on customer retention and revenue generation. Objective and practical professional with proven success in direct response marketing through multiple online channels. Proficient in WordPress and Google Analytics. Loyal and tactful Marketing Manager with experience tracking product line sales and cost. Analyzes and enters sales, expense, and new business data to track performance. Promotes top-notch campaign development to drive marketing success.
Overview
2
2
years of professional experience
Work History
Digital Marketing Executive
Aduri Infra
Hyderabad, Telangana
11.2021 - 08.2022
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Utilized Twitter and Facebook to promote products, services and content.
- Developed targeted strategies and project plans to drive vision and enhance business value.
- Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
- Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
- Interfaced with clients to discuss budget allocation to determine project scope.
- Performed competitor analysis to identify high-value keyword and backlink options.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
- Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for global market to maximize outreach.
Digital Marketing Executive
Aduri Infra
Hyderabad, Telangana
03.2021 - 10.2021
- Monitored social media for trending news, ideas and feedback.
- Researched latest trends and conducted market analysis.
- Researched and evaluated competitor marketing and digital content.
- Consulted with marketing manager to prepare and present targeted ad Campaigns.
- Performed administrative support function for senior staff by creating proposals and organizing documentation.
- Developed social media content and campaigns and analyzed metrics to capture trends and opportunities.
- Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
- Identified areas or opportunities for growth through business analytics.
- Surveyed customers and worked with internal team to identify product needs and trends in marketplace.
- Created marketing collateral to aid in client education.
Digital Marketing Intern
Aduri Infra
Hyderabad, Telangana
02.2020 - 03.2021
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
- Utilized Twitter and Facebook to promote products, services and content.
- Developed targeted strategies and project plans to drive vision and enhance business value.
- Designed, managed and maintained company website by writing content, directing video designs and designing email, HTML and in-text email promotions.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
- Created and implemented marketing campaigns and directory services to help clients capitalize on new media and Internet advertising opportunities.
- Interfaced with clients to discuss budget allocation to determine project scope.
- Performed competitor analysis to identify high-value keyword and backlink options.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources.
- Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for global market to maximize outreach.
Education
Bachelor of Science - Civil Engineering Technology
JNTU-HYDERABAD
Hyderabad10.2020
Skills
- Marketing campaign management
- Marketing Collateral
- Retail Marketing
- Program Marketing
- Customer Relationship Management (CRM)
- Internet and E-mail Marketing
- Brand-building strategies
- Demand Generation Marketing
- Competitive and Trend Analysis
- Tactical planning
- Partnership Marketing
- Team management
- Product Launch
- Reliable and trustworthy
- Active listening
- Organizational skills
- Organization
Languages
English
Full Professional
Telugu
Native or Bilingual
Hindi
Full Professional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Marketing Executive
Aduri Infra
11.2021 - 08.2022
Digital Marketing Executive
Aduri Infra
03.2021 - 10.2021
Digital Marketing Intern
Aduri Infra
02.2020 - 03.2021
Bachelor of Science - Civil Engineering Technology
JNTU-HYDERABAD
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