SHIRLEY DUNN HANKS

Director of Sales and Marketing

• Hired and Trained a Sales and Events team of 10 people - booked 7 million in rooms and events revenue within 6 months
• Established 62 new Local and National Business Travel Accounts within 8 months resulting in 8 million in revenue
• Created a digital marketing plan to create awareness, steal business from our competitors, increase our capture rates to an 8 to 1 ratio and increased bookings by 52% within 6 months
• Work closely with the DORM to ensure we are maximizing our space, rates and occupancy potential. Tripled our revenue and moved 2 positions up in our RevPar rankings within 6 months

Area Director of Leisure Sales - Mexico

• Produced 37 Million in Leisure Sales for Chileno Bay Resort and Esperanza Resort located in Cabo San Lucas, Mexico.
• Achieved 135% of annual Leisure Team revenue goal in 2019. On pace to finish 2020 at 142% prior to Pandemic

Director of Sales and Marketing - Chileno Bay Resort

• Hired, developed and coached a full Sales Team one year prior to opening Chileno Bay Resort resulting in pre-sell revenue of 1.7 million in group business and 1.2 million in partnership contracts.
• Achieved 102% of budgeted revenue and voted "Best New Luxury Resort in Cabo" by readers of Conde' Nast Traveler Magazine in first year of operation.
• Hotel reached 100% of Market Share by the end of year two

Global Sales Director - Auberge Resorts Collection

• Increased Global Account production by 200% by prospecting new accounts, direct sales calls, trade shows, client engagement and establishing relationships with Travel Partners for Auberge Resorts Collection worldwide.

Director of Sales and Marketing

• Created and executed annual marketing plans resulting in $42 million of combined revenue during first year of operation.
• Hired, developed and coached successful Sales and Marketing team and exceeded revenue goals by 125% year over year.
• Achieved 100% market share during third year of operation. Maintained 100% market share until closing in September 2014 due to massive hurricane.
• Awarded the front cover of Travel and Leisure Magazine and hospitality's prestigious Five Star and Five Diamond Award in second year of operation.

Opening Director of Sales and Marketing/General Manager

• Hired, developed and managed sales team focused on obtaining signed contracts for groups and corporate accounts resulting in $550K per-sell revenue.
• Developed and executed Marketing Plan outlining strategies and tactics contributing to successfully opening with 52% of budgeted room revenue achieved..
• Promoted to General Manager leading the team to achieve 92% of revenue goals in the first full year, including all 5 leased entities, Charlie Palmer Restaurant, Valet Service, PM nightclub, Spa and Pool Service.
• Maintained profitable flow through on GOP line month over month during 2009 financial crisis.

Area Director of Sales and Marketing

• Successfully managed seasoned team of 16 people including Transient Sales, Group Sales, Catering Sales, Reservations, Public Relations, Marketing and Revenue Management resulting in $75 million annual revenue for both hotels combined.
• Managed Public Relations efforts to promote hotel's five star/five diamond service and world-renowned Chef Dean Fearing resulting in massive media coverage contributing to Mansion's 22.8 million food and beverage revenue and achieving 98% guest satisfaction scores for service year over year.