Shirley Martell
Chesterfield,VA
Summary
Visionary healthcare leader with 15+ years of experience driving systemic transformation, financial turnaround, and cultural revitalization across hospital and specialty care settings. Proven track record of elevating patient experience, optimizing operations, and fostering high-performing teams. Adept at navigating complex regulatory landscapes, leading multimillion-dollar capital projects, and forging strategic partnerships that expand access and improve outcomes. Known for blending strategic clarity with hands-on execution and human-centered leadership.
Overview
13
13
years of professional experience
Work History
Chief Executive Officer
SELECT SPECIALTY HOSPITAL
Richmond, VA
10.2022 - Current
- Spearheaded cultural transformation and operational revitalization for a long-term acute care hospital, reversing declining census and rebuilding referral trust across the region.
- Led strategic initiatives to improve clinical outcomes, streamline workflows, and enhance employee engagement—resulting in measurable gains in patient satisfaction and staff retention.
- Oversaw compliance with CMS, Joint Commission, OSHA, and NFPA standards, ensuring readiness and excellence across all regulatory audits.
- Championed leadership development and frontline empowerment, fostering a culture of accountability, innovation, and compassion.
- Collaborated with corporate and regional leaders to align financial performance with mission-driven care delivery.
Chief Operating Officer
HIALEAH HOSPITAL
Miami, FL
01.2018 - 10.2022
- Directed daily operations for a 378-bed acute care hospital serving a diverse, high-acuity patient population.
- Led financial turnaround initiatives that improved contribution margins and stabilized departmental budgets across clinical and support services.
- Implemented strategic service line expansions based on community needs assessments, increasing access and revenue while maintaining regulatory compliance.
- Strengthened physician alignment and referral patterns through targeted outreach and contract renegotiations.
- Oversaw Environment of Care, Life Safety, and infrastructure modernization projects, ensuring full compliance with CMS, Joint Commission, OSHA, and NFPA standards.
- Cultivated a culture of transparency, accountability, and staff empowerment—resulting in improved engagement scores and reduced turnover.
Associate Chief Operating Officer & Director of Plant Operations
DYERSBURG REGIONAL MEDICAL CENTER
Dyersburg, TN
01.2016 - 09.2018
- Oversaw hospital-wide operations and infrastructure for a 225-bed acute care facility, bridging clinical strategy with facilities management to drive performance and compliance.
- Led multidisciplinary teams across Engineering, EVS, Dietary, and Security, implementing Lean protocols that improved service delivery and reduced operational waste.
- Directed $7.5M capital improvement projects, including HVAC modernization, emergency power upgrades, and patient room renovations—completed ahead of schedule and under budget.
- Strengthened CMS and Joint Commission readiness through rigorous mock audits, policy standardization, and cross-departmental training.
- Partnered with clinical leadership to enhance throughput and reduce length of stay, contributing to improved patient satisfaction and financial metrics.
- Championed employee engagement initiatives, including recognition programs and frontline leadership development, resulting in measurable gains in morale and retention.
Chief Operating Officer
ADVANCED UROLOGY
Richmond, VA
09.2014 - 01.2018
- Directed clinical and facilities operations for a multi-site specialty practice, driving profitability, compliance, and patient-centered care.
- Designed and executed full practice buildout, including architectural planning, contractor management, and Six Sigma-based flow optimization.
- Negotiated physician contracts, implemented EMR systems, and secured vendor and payor agreements—resulting in streamlined operations and improved financial performance.
- Increased referral volume and stabilized community engagement through targeted outreach and strategic partnerships.
- Ensured full compliance with HCFA, HIPAA, OSHA, CLIA, and CMS meaningful use criteria.
- Led cultural transformation initiatives to enhance internal communication, staff morale, and clinical excellence.
Chief Engineer & Director of Environmental Services
RALEIGH GENERAL HOSPITAL
Beckley, WV
09.2012 - 09.2014
- Directed Engineering, Biomed, Security, and Emergency Management for a 250-bed acute care hospital.
- Led $10.4M renovation project improving patient care areas, nursing workflow, and physician efficiency—delivered on time and within budget.
- Piloted nurse tracking technology and redesigned patient boards, resulting in improved satisfaction scores and care coordination.
- Restructured EVS staffing model based on peak hospital usage, increasing efficiency and reducing HAIs through microfiber cleaning protocols.
- Launched black light cleanliness audits and SWB floor care teams to elevate environmental hygiene standards.
- Introduced Electronic HR Boards and a departmental change flowchart to enhance transparency and cross-functional collaboration.
Education
MBA - Healthcare Administration
Colorado University
B.S. - Civil Engineering
West Virginia University Tech
B.S. - Chemistry
Marshall University
A.A. - Communication Disorders
University of Kentucky
Skills
- Strategic Planning & Execution
- Financial Turnaround & Margin Optimization
- Fiscal Leadership
- Cultural Transformation & Employee Engagement
- Regulatory Compliance
- Referral Network Expansion
- Facility Operations & Infrastructure Oversight
- Six Sigma & Lean Process Improvement
- EMR Implementation & Practice Design
- Physician Relations & Contract Negotiation
- Capital Project Leadership
- Patient Experience & Quality Metrics
- Emergency Management & Environmental Services
Websites
Certifications And Technical Proficiency
- Six Sigma Green Belt
- Microsoft Office Suite (Excel, Access, PowerPoint, Word, Visio)
- Microsoft Project, Primavera P6, MCACES MII
- EMR Systems Implementation
- OSHA, NFPA, CMS, Joint Commission Compliance
Timeline
Chief Executive Officer
SELECT SPECIALTY HOSPITAL
10.2022 - Current
Chief Operating Officer
HIALEAH HOSPITAL
01.2018 - 10.2022
Associate Chief Operating Officer & Director of Plant Operations
DYERSBURG REGIONAL MEDICAL CENTER
01.2016 - 09.2018
Chief Operating Officer
ADVANCED UROLOGY
09.2014 - 01.2018
Chief Engineer & Director of Environmental Services
RALEIGH GENERAL HOSPITAL
09.2012 - 09.2014
MBA - Healthcare Administration
Colorado University
B.S. - Civil Engineering
West Virginia University Tech
B.S. - Chemistry
Marshall University
A.A. - Communication Disorders
University of Kentucky
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