Shirley Obitz
Business Development Manager
Summary
Skilled Business Development leader offering 10+ years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives. .
Overview
26
26
years of professional experience
Work History
Business Development Manager
Puzzle Break
10.2022 - 07.2023
- Responsible for business development of virtual, in-person, portable, and corporate leadership training in the private and public sector
- Identified the most effective ways to reach key potential customers and operationalized outbound outreach programs
- Built and grew partnerships with existing & potential clients
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Designed and managed email marketing campaigns
- Responded to customer enquiries, set up demos and booked events
- Sold Puzzle Break's team-building and professional development offerings to corporate clients
- Handled outbound sales accounts
- Conduced market research
- Managed HubSpot database
- Invoiced clients and tracked payments
- Negotiated terms and conditions of the sales contract
- Established and monitored KPIs to identify areas of improvement
- Developed and executed innovative sales strategies
- Managed the Customer Success team.
Business Development Manager
Pluma Construction Systems
08.2021 - 10.2022
- Developed business partner research, selection and, engagement for teaming opportunities with real estate developers, architects, and investors
- Delivered contracts with highly sought-after clients such as Intel, Tesla, and elite designers/architects for ground-up construction
- Demonstrated proficiency in market research for Federal and State opportunities
- Implemented a marketing strategy for government opportunities
- Monitored government market to identify how to expand into these segments
- Understanding of RFPs and proposal/response experience
- Increased revenue from 5 MM per year to 12 MM per year in eight months
- Set company on track to gross 20 MM in 5 years
- Pluma Construction was chosen for the Sandia National Laboratories Protégé program (one of two companies nationally)
- My business and marketing plan was reviewed by SNL and received the highest recognition from their panel of experts
- Additional contributions include SEO, graphic design, and copywriting
- Marketing & Business Development Administration
Marketing Manager
SMI Facility Services
01.2019 - 11.2020
- Spearheaded the development and implementation of immediate and long-term strategic marketing plans
- Responsible for implementing SMI's very first digital marketing strategy
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Built company’s CRM from scratch
- Designed the direct response marketing email campaigns; including graphic design, artwork, original copy
- Managed freelance relationships
- Analyzed reporting on performance of campaigns
- Fostered relationships within the community for brand awareness and new partnerships
- Additionally, designed and wrote the first print marketing brochure and e-book
- Completely re-wrote entire web content. Worked with graphic designers to establish theme and tone for content.
- Worked alongside the SEO team on optimization
- Implemented and managed all social media campaigns., - Business Development — Expert
- Persuading reluctant customers to buy products or services, and influencing and negotiating with customers to meet sales goals
- Personality: Hard-Working — Expert
- Measures a candidate's tendency to be rule-abiding, well-organized, hard-working, confident, and think before acting
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Business Development Coordinator
OnlineEd
08.2017 - 08.2018
- Created over 200 affiliates in under a year
- Created, conceptualized, and wrote messages for marketing materials, printed mail pieces, and email blasts
- Wrote the newsletter
- Responsible for sales strategies and marketing campaigns
- Sourced companies nationwide for affiliate partnerships
- Responsible for booking and presenting Online Ed demos
- Attended tradeshows, and trade associations functions.
Account Manager
AT&T Advertising Solutions
01.2012 - 01.2017
- Developed relationships with businesses both locally and nationally
- Created consultative sales presentations using market trends and case studies
- Develop high-level relationships with clients and served as a trusted consultant to senior marketing directors
- Served as an industry expert in social media, Google Analytics, mobile platforms, digital advertising SEM and SEO
- Ensured that clients received the highest level of follow-up and ongoing support and service
- Executed and delivered reporting regarding budgets, investments, ROI with regards to the value of the product
- Analyzed campaign performance statistics and recommend optimized media solutions.
Escrow Assistant
Ticor Title
01.2007 - 01.2012
- Researched prioritized, and performed follow-up on multiple issues and concerns, including those of a sensitive and/or confidential nature
- Compiled and prepared escrow documents and other integral documentation and correspondence required for the escrow transaction
- Reviewed real estate contracts and addendums and entered title orders
- Satisfied all title requirements
- Collected and documented the necessary data listed on the processing sheet to include; payoff orders, property taxes, water/sewer, HOA status, and municipality lien and or status
- Scheduled closing appointments for seller and buyer or arranged for delivery of documents for out of area closings.
- Examined purchase and sale agreement for potential items of concern and addressed immediately.
- Entered information into the closing system
- Balanced the accounting
- Scheduled closing and maintained a closing calendar for Escrow Officer
- Scheduled signings, answered phones, greeted clients, delivered all lender doc’s via couriers.
- Scheduled signings and gathered required paperwork.
Loan Officer
Lighthouse Home Loans
01.2005 - 01.2007
- Became the top producer in the company in 2 months
- Generated over $1,000,000 in volume per month consistently
- Solicited all my own business
- Lead conversion rate 90%
- Solid understanding of mortgage products, guidelines, rates, and terms
- Analyzed detailed financial and credit data, matching needs with an appropriate Loan program and level of risk
- Provided in-depth client consultations
- Established a solid client base
- Negotiated and structured complex loan scenarios
- Developed knowledge of 200 lender products, policies, procedures, underwriting requirements, and Knowledge of conventional, jumbo, sub-prime and government loan requirements
- Produced high quality loans which met underwriting guidelines
- Managed all administrative duties associated with processing the loan
- Maintained accurate files for compliance
- Maintained and supported existing client base while achieving aggressive sales growth
- Built solid networking relationships with realtors, bankers, attorneys, and financial planners.
Marketing Coordinator
Merrill Lynch
08.1997 - 08.2005
- Coordinated and hosted successful client seminars, creating invitations and promotional materials
- Managed multi-channel contact and planning, including mail, email, phone
- Oversaw all lists pertaining to marketing, seminars, or other designated marketing-related efforts
- Improved the productivity and effort of the direct marketing plan.
Education
Certificate - Gallery Management
10.2023
Bachelor of Science - Marketing/Communication
06.1997
Bachelor of Arts - English Literature
1984
Skills
- Mature business acumen for speaking with prospective clients
- Excellent analytical skills, ability to analyze data, draw conclusions and make recommendations
- Highly developed research skills
- Competitor Monitoring
- Strategic Business Planning
- Self-motivated, creative and relentlessly test new ideas
- Blogging—original copy
- Copywriting/Editing
- WordPress
- Google Workspace
- Social Media Management
- Email Marketing
- CRM Management (HubSpot, Salesforce)
- Project Management software (Encompass, Calyx, BuilderTrend)
- Mail Chimp, Constant Contact, HubSpot
- Canva
- Shutterstock Unsplash
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