Shiva Taylor
Saratoga,USA
Summary
Experienced with developing and implementing comprehensive digital marketing strategies. Utilizes data-driven insights to optimize campaigns and enhance brand presence. Track record of leveraging SEO, social media, and content marketing to achieve significant engagement and growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Associate
SENTÉ, INC.
11.2021 - Current
- Report directly to the CEO, supporting strategic initiatives across brand, product, and digital marketing.
- Assumed full responsibilities of the Marketing Manager following their departure, maintaining continuity without additional resources.
- Lead product positioning and messaging for launches, improving go-to-market efficiency and customer engagement.
- Develop high-performing content across email, webinars, blogs, and social channels.
- Increased email open rates by 20% and click-through rates by 10%.
- Leveraged data insights to improve channel performance, driving a 15% increase in revenue.
- Ensured cohesive brand identity across all touchpoints.
Summer Intern
SHEMADE, INC.
06.2020 - 08.2020
- Conducted B2B market research and competitive analysis across 12 brands.
- Achieved 20% cost savings through sourcing optimization.
- Analyzed sentiment data to recommend strategic improvements.
Co-Founder
COINS AND ANTIQUES GALLERY
01.2012 - 12.2019
- Managed full business operations, generating $30K annual cost savings.
- Sourced rare collectibles via auctions and private sales.
- Improved customer targeting and retention through behavioral insights.
Marketing Coordinator
EVVEMI
01.2017 - 12.2018
- Drove 125% engagement growth within two months and 35 new registrations in the first quarter.
- Supported email and direct marketing while maintaining brand consistency.
Education
MBA -
University of San Diego
12.2021
B.S. - Business Administration
San Jose State University
12.2016
Skills
- Online reputation management
- Email marketing campaigns
- Copywriting and editing
- Conversion rate optimization
- Marketing automation tools
- Affiliate marketing programs
Certification
- Hootsuite
- HubSpot Digital Advertising
- Google Analytics
LANGUAGES
Farsi
Spanish
Timeline
Senior Digital Marketing Associate
SENTÉ, INC.
11.2021 - Current
Summer Intern
SHEMADE, INC.
06.2020 - 08.2020
Marketing Coordinator
EVVEMI
01.2017 - 12.2018
Co-Founder
COINS AND ANTIQUES GALLERY
01.2012 - 12.2019
B.S. - Business Administration
San Jose State University
MBA -
University of San Diego