Summary
Overview
Work History
Education
Skills
Qualifications Summary
Timeline
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Shivane Chandool

Queens Village,NY

Summary

Seasoned Marketing and Communications Specialist with 5+ years of Marketing and Communication experience in a highly matrixed organization. Plays a key role in advancing business goals and objectives by researching and developing content to drive brand awareness and engagement. Uses a wide range of advertising and communication media to promote company products and services and further sales objectives.

Overview

3
3
years of professional experience

Work History

Health Educator/Marketing and Communications Specialist

Aids Center for Queens County
09.2022 - Current
  • Effectively created and launched multiple communication campaigns to various target audiences
  • Worked with a team to schedule, organize, and create long-term communication campaigns
  • Managed complex initiatives and projects in Public Health such as housing rallies, Hep-C, and COVID-19
  • Outreached individuals living with HIV and kept an updated and coordinated list of networks
  • Assisted the program managers with a wide range of campaigns and administrative duties
  • Created and organized calendars of events, and press conferences
  • Participated in brainstorming and planning sessions and assisted in organizing and executing events, campaigns, etc
  • Conducted research and kept updated with the healthcare industry.
  • Monitored and evaluated health education programs to verify quality and efficacy.
  • Assessed success of health education programs through surveys and data collection.
  • Created and implemented budget and resource allocation plans to achieve cost-effectiveness and efficiency.
  • Built partnerships with community organizations to expand reach and impact.
  • Developed and implemented health education strategies to reach target audiences.
  • Created pamphlets, videos and other health education materials to promote health awareness and preventive health practices.
  • Assisted with development of improved seminars and training materials.
  • Identified and applied for grants and acquired alternate funding as needed to support health education programs.

Marketing and Communications Coordinator

New York State Assembly
01.2022 - 09.2022
  • Took leadership of constituent outreach and earned media management
  • Drafted public content, including speeches, press releases, monthly newsletters, media advisories, and social media posts
  • Collaborated with the press, organized press conferences, and contacted other elected officials every month
  • Attended rallies, nonprofit galas, and other events representing the assembly members
  • Advertised, planned, and managed events such as food drives, PPE distribution, small business tours, etc
  • Administrative and event roles included such as data records—developed and executed comprehensive communication strategies for both internal and external stakeholders
  • Successfully aligned messaging with organizational goals to enhance brand reputation and drive engagement.
  • Planned and executed internal and external marketing events.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Internship - Account Director

The American Foundation for Suicide Prevention
08.2020 - 06.2021
  • Account director for both organizations for a year's internship
  • Worked virtually with the area director on organizing communications for a suicide prevention event
  • Created and organized communication campaigns following the brand requirements
  • Contacted press and assisted with designing and editing copywriting and newsletters
  • Collaborated with the visual team on designs and video content
  • Assisted the area director with external communication campaigns and communications coordination within the agency.
  • Applied business and marketing knowledge to develop briefs and pitches for customer projects.
  • Met with clients to discuss advertising options and future growth goals.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into the best remedy.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Oversaw a team of 12 professionals handling visual media accounts.

Education

Master of Arts in Communication Arts -

New York Institute of Technology
01.2021

Bachelor of Science in Communication Technology -

York College
01.2019

Skills

  • Program Support
  • Interventions Understanding
  • Research Abilities
  • Health Education Classes
  • Presentation Skills
  • Data Collection
  • Grant Writing
  • Program Development
  • Community Relations

Qualifications Summary

Dynamic Communications and creative Strategy Specialist with a proven track record of driving impactful communication strategies across diverse industries. Adept at crafting compelling narratives and utilizing multi-channel approaches to deliver messages that resonate with target audiences. Strong analytical and interpersonal skills combined with a deep understanding of digital media and traditional PR tactics. A strategic thinker who thrives in fast-paced environments excels at crisis communication, and consistently exceeds objectives.

Timeline

Health Educator/Marketing and Communications Specialist

Aids Center for Queens County
09.2022 - Current

Marketing and Communications Coordinator

New York State Assembly
01.2022 - 09.2022

Internship - Account Director

The American Foundation for Suicide Prevention
08.2020 - 06.2021

Master of Arts in Communication Arts -

New York Institute of Technology

Bachelor of Science in Communication Technology -

York College

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Shivane Chandool