Operations & Project Management: Project coordination, workflow automation, requirements gathering, cross-functional collaboration, stakeholder communication, SOP development, compliance-driven process management
Website Development & CMS: Coordinating website development projects, WordPress, Wix, Squarespace, content management, landing page creation, wireframing, and UI/UX collaboration with designers and developers
Digital Marketing & SEO: On-page and off-page SEO, keyword research, technical SEO audits, Google Search Console, Google Analytics, SEMrush, HubSpot SEO, content optimization, link building strategies
Advertising & Campaign Management: Google Ads (Search, Display, Performance Max), Meta Ads, budget optimization, A/B testing, conversion tracking, reporting, and ROI analysis
Automation & Scheduling Tools: Workflow automation, task scheduling, Control-M, Autosys, project tracking with Asana, Trello, Jira, and Mondaycom
Reporting & Dashboards: Marketing dashboards, campaign performance tracking, website traffic analytics, KPI monitoring, and client-facing reports (Google Data Studio / Looker Studio, Excel Pivot Tables, VLOOKUP)
Collaboration & Stakeholder Support: Working with vendors, developers, and business teams to deliver website, SEO, and advertising projects on time and within scope
Documentation & Productivity: Preparing project documentation, SOPs, user guides, training manuals, proficient with MS Office Suite (Excel, Word, PowerPoint), Visio, and Google Workspace
Industry Understanding: Experience in regulated environments (healthcare, finance, insurance), digital marketing compliance, and secure web operations
Project 1 – Hospital Management System – OPD & Staff Module (Finance Operations Focus)
Project 2 – Reporting System Automation (Crystal Reports + Oracle 11g) (Website & SEO Reporting Focus)