Results driven senior marketing manager with expertise in product marketing, go-to-market strategy, and complex project management. Experience in achieving 96% product migration/launch success rates, driving $20M in cost savings through data-driven strategies, cross-functional leadership and customer-centric approach. Expert in translating market research and customer insights into actionable strategies, backed by 15 years of experience spanning marketing, process optimization, and team management.
Hi, I’m
Shivani Handa
San Diego,USA
Summary
Overview
15
years of professional experience
Work History
Intuit
Senior Marketing Manager
08.2022 - 02.2025
Job overview
- Developed and executed comprehensive go-to-market (GTM) strategies for product initiatives, which aligned cross-functional teams across product, engineering, sales, and customer success to deliver cohesive launch plans.
- Established product migration and launch processes that achieved a 96% success rate, helping to exceed base customer retention through strategic segmentation, targeted messaging, and proactive support mechanisms.
- Conducted in-depth market research, competitive analysis, and gathered customer insights to inform product positioning, optimize marketing campaigns, and influence key product roadmap decisions.
- Managed multiple initiatives at once, effectively resolving complex cross-functional dependencies and providing clarity to ambiguous projects through careful planning and execution.
Intuit
MBA Marketing Intern
05.2021 - 08.2021
Job overview
- Conducted voice-of-customer surveys and journey mapping through user interviews, which helped identify critical pain points and informed strategic recommendations for enhancing customer engagement.
- Executed a competitive landscape analysis and evaluated gamification principles, developing actionable insights that shaped our recommendations for improving the customer experience.
- Collaborated with cross-functional partners to synthesize research findings, influencing the product roadmap by delivering prioritized recommendations that included quick wins as well as short-term and long-term solutions.
United States Postal Service
Operations Industrial Engineer & Operations Specialist
07.2016 - 08.2020
Job overview
- Lead a Lean & Six Sigma Project to improve capture rate by performing root cause analysis of targeted international packages for Customs & Border Protection Agency resulting in 10% improvement.
- Deployed a national program to improve employee attendance by partnering with cross-functional teams to develop a training program resulting in cost avoidance of about $20M.
- Managed a team of six employees and developed a training syllabus and curriculum for all managers in Pacific Area by highlighting new real time tools resulting in improved efficiencies in the process.
- Mentored twelve summer interns to utilize Lean and Six Sigma methods by developing a project based training program, meriting a Vice President (VP) award.
United States Postal Service
International Network Operations Spec. & Manager of In-Plant Support
07.2014 - 07.2016
Job overview
- Managed a team of ten employees by leading the deployment of three major Lean & Six Sigma Projects, resulting in decreased processing cycle time by 10% for international products from China.
United States Postal Service
Purchasing and SM Specialist & Technical Manager
07.2013 - 07.2014
Job overview
- Implemented strategic cost-saving measures, contributing to a 6% reduction in overall expenses and improved financial performance, meriting a VP award.
United States Postal Service
Management Leadership Program
07.2010 - 07.2013
Job overview
- Analyzed and orchestrated negotiation for an international supplier by statistical analysis and competitive cost benchmarking, resulting in avoidance of service disruption and meriting a VP award.
Education
Indiana University, Kelley School of Business
Master Business Administration (MBA) from Marketing and Business Analytics
05.2022
University Overview
Indiana University, Kelley School of Business
Master from Business Analytics
02.2023
University Overview
Virginia Tech, School of Engineering
Bachelor from Mechanical Engineering
05.2010
University Overview
Skills
- Product marketing
- Go-to-market strategy
- Competitive analysis
- Market research
- Customer insights
- Cross-functional collaboration
- Targeted messaging
- Customer journey mapping
- Lean & Six Sigma
- Business and data analysis
- Copywriting and creative direction
- Strategic Planning
- Process Optimization
- Project management
Timeline
Senior Marketing Manager
Intuit
08.2022 - 02.2025
MBA Marketing Intern
Intuit
05.2021 - 08.2021
Operations Industrial Engineer & Operations Specialist
United States Postal Service
07.2016 - 08.2020
International Network Operations Spec. & Manager of In-Plant Support
United States Postal Service
07.2014 - 07.2016
Purchasing and SM Specialist & Technical Manager
United States Postal Service
07.2013 - 07.2014
Management Leadership Program
United States Postal Service
07.2010 - 07.2013
Indiana University, Kelley School of Business
Master Business Administration (MBA) from Marketing and Business Analytics
Indiana University, Kelley School of Business
Master from Business Analytics
Virginia Tech, School of Engineering
Bachelor from Mechanical Engineering
Strengths
Strengths
- Leadership
- Collaboration
- Problem-solving
- Strategic thinking
- Mentorship
- Empathy
- Customer Focused
- Analytical Thinking
- Adaptability
- Initiative
- Communication
Similar Profiles
Jyoti AryaJyoti Arya
Senior Product Manager at IntuitSenior Product Manager at Intuit
GAIL M. JONESGAIL M. JONES
Money Account Manager at IntuitMoney Account Manager at Intuit
SHARIFA SHERARDSHARIFA SHERARD
Senior Tax Associate at IntuitSenior Tax Associate at Intuit
Bryn BennettBryn Bennett
Project Manager at Pacific SandsProject Manager at Pacific Sands
Anica KimAnica Kim
Regional Implementation Coordinator Intern at Zespri InternationalRegional Implementation Coordinator Intern at Zespri International