Shivrani Somaia
New York
Summary
UK-born enterprising sales professional. Energetic and personable individual with natural ability to connect with clients and build relationships. Bringing a whole spectrum of sales experience from the UK, Europe and the US. Possesses strong technical understanding and familiarity with sales processes, including CRM software and data analysis. Committed to driving sales growth and delivering impactful results for team.
Overview
16
16
years of professional experience
Work History
Enterprise Sales
Slack (A Salesforce Company)
12.2023 - 12.2024
- Consistently achieved and exceeded sales quota each quarter by an average of 105%, generating over $5M in new business revenue through the sale of Slack, Salesforce CRM, and AI-driven solutions.
- Ranked number 1 from the new hires batch, and top 2 overall in the team.
- Successfully built and managed a robust pipeline, utilizing Salesforce tools and strategies to forecast and track sales opportunities, contributing to a 40% increase in pipeline value quarter-over-quarter.
- Collaborated cross-functionally with Sales Engineers, Marketing, and Customer Success teams to deliver end-to-end solutions and ensure customer satisfaction.
- Utilized data-driven approach to analyze customer needs, identify sales opportunities, and improve sales strategies, consistently improving performance metrics.
- Attained Salesforce ranger status through consistent learning and development, and attained further proficiency in G suite, Salesforce CRM, Slack, Zoom, Tableau, LinkedIn Sales Navigator.
Head of New Business Sales
XCD HR LTD
01.2017 - 01.2023
- Drafted into this UK based mid-enterprise HR technology business by the principal investor, Vin Murria (OBE), to drive exponential revenue growth.
- Quota Attainment: Consistently surpassed the team target YOY, averaging at 110% per annum.
- Led both sales and marketing functions, driving improvements in lead quality, sales pipeline management, and marketing strategy, resulting in a 200% increase in qualified inbound leads and a 70% improvement in conversion rates.
- Developed and implemented data-driven strategies for optimizing sales pipelines, leveraging CRM and analytics tools to track lead progress, identify bottlenecks, and streamline sales processes for the team.
- Created high-quality, competitor-aligned marketing collateral, including case studies, white papers, and product demos, which improved brand positioning and supported a more effective sales approach.
- Managed relationships with key stakeholders, including customers, prospects, and internal teams, ensuring clear communication, smooth sales cycles, and high customer satisfaction.
- Enhanced inbound marketing efforts, resulting in increased web traffic, better engagement, and a higher volume of qualified inbound leads.
- Coached and mentored a sales team, applying people management expertise to improve performance, foster a collaborative work environment, and maintain focus on key sales objectives. Grew the team from 2 to 10.
- Used sales metrics and analytics to guide strategic decisions, including adjusting sales messaging, refining targeting strategies, and optimizing resource allocation to accelerate growth.
- Successfully positioned XCD HR’s Human Capital Management solutions for key sectors such as financial services, healthcare, education, and professional services, tailoring messaging to meet sector-specific pain points.
- Improved lead qualification processes and established best practices for lead nurturing, which contributed to an increase in sales pipeline value
- Implemented cross-functional collaboration between sales and marketing teams, ensuring alignment on target markets, campaigns, and sales goals, which resulted in a higher conversion rate
- Drove significant customer relationship growth by ensuring a consultative approach during sales interactions, fostering long-term partnerships, and identifying upsell opportunities
- Developed skills in Microsoft Teams and the 360 suite, Lusha, Salesforce CRM, LinkedIn Sales Navigator, Pardot
Founder
Pera Luxury Indian Confectionary
01.2014 - 01.2017
- Having done extensive research and discovered an evident gap in the market for this type of product, I launched an online luxury Indian confectionary brand in the UK, and managed it from concept to fruition
- This included: brand discovery (concept and story), brand name, logo design, packaging design, commercials model, recipe generation, website design, website copy, operations, supply chain and delivery
- Founded and launched Pera, a luxury Indian confectionary brand in the UK, identifying a significant market gap and creating a product offering that catered to both B2C and B2B sectors
- Led the end-to-end brand development, including brand concept creation, storytelling, brand naming, logo and packaging design, ensuring a strong brand identity that resonated with target customers
- Developed and tested proprietary recipes, ensuring authenticity and quality for a premium product line, which gained attention in the competitive food and beverage market
- Designed and launched a fully functional e-commerce website, including website copywriting, user experience (UX) design, and integration with payment platforms to facilitate seamless customer transactions
- Managed all aspects of operations and supply chain logistics, including sourcing raw materials, selecting suppliers, inventory management, and establishing delivery processes to ensure timely and efficient product fulfillment
- Built a sustainable business model, including cost structures, pricing strategies, and revenue forecasts, resulting in strong unit economics and steady growth in a competitive marketplace
- Leveraged mentorship from successful food entrepreneurs to refine business strategy, incorporating best practices in operations, marketing, and customer service, contributing to long-term success
- Developed a focused, strategic vision for the brand, driving growth in a competitive industry by ensuring all elements of the business worked synergistically to provide a seamless customer experience
- Managed marketing and promotional efforts, including social media marketing, influencer collaborations, and targeted digital campaigns, successfully growing brand awareness and driving sales
Business Development Manager
Advanced Computer Software (ACS) PLC
01.2009 - 01.2014
- Quota attainment: Year on year, consistently hitting or exceeding target (ranging between 100% - 230%).
- Received top Sales person of the year award in 2010 for being an integral part of the enterprise sales team to close a $21m Total Contract Value full IT outsource deal with one of the UK's largest Housing Associations.
- Was highly commended for pioneering success in the RFP/Tender process which drove new business across the 5 years in the region of $100m.
Education
MSc - Immunology
King’s College
09.2008
BSc - Biomedical Science (Hons)
King College London
07.2007
Skills
- Data-driven decision making
- CRM proficiency (Salesforce CRM primarily)
- Performance tracking
- Account growth
- Problem-solving
- Teamwork and collaboration
- Time management
- Attention to detail
- Contract & Deal Negotiation
- Prospecting
- Excellent communication
- Customer satisfaction
Languages
Gujarati
Native or Bilingual
Hindi
Native or Bilingual
French
Limited Working
German
Elementary
Timeline
Enterprise Sales
Slack (A Salesforce Company)
12.2023 - 12.2024
Head of New Business Sales
XCD HR LTD
01.2017 - 01.2023
Founder
Pera Luxury Indian Confectionary
01.2014 - 01.2017
Business Development Manager
Advanced Computer Software (ACS) PLC
01.2009 - 01.2014
BSc - Biomedical Science (Hons)
King College London
MSc - Immunology
King’s College
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