Shiyun Rong
Primior
Irvine,CA
2
Languages
6
years of professional experience
Growth marketing professional with experience in executive branding, bilingual content marketing, business development, investor relations, and alternative investments. Proven track record of growing founder-led social media channels from the ground up, building investor communities, supporting private real estate syndications, and executing cross-functional business initiatives in fast-paced entrepreneurial environments.
Work History
Creative Director | Executive Assistant to the President
1 Year 6 Months- Built and scaled the CEO's bilingual social media presence from the ground up.
- Grew Xiaohongshu from 600 to 20,000+ followers, WeChat Channels to 15,000+, Douyin to 13,000+, Facebook to 10,000+, while generating 1M+ short-form video views and 100K+ YouTube views.
- Developed bilingual marketing content for real estate syndications, private debt offerings, and investment banking services, enhancing investment presentations, webinars, investor education materials, and social media campaigns.
- Cultivated relationships with Chinese high-net-worth investors via WeChat, maintained CRM records, and facilitated fundraising and investor communications.
- Built a private investor community from the ground up, growing it to 1,500+ members through educational content and community engagement.
- Coordinated and executed 10+ Exclusive Club events, engaging approximately 50 business owners and high-net-worth investors at each event.
- Supported executive projects by coordinating cross-functional initiatives, business presentations, and strategic priorities.
Merchandising Assistant Intern
3 Months- Supported merchandising operations and vendor coordination for JD.com's 618 Shopping Festival.
- Assisted suppliers with promotional pricing and campaign execution.
- Prepared product descriptions and merchandising content for online platforms.
Finance Department Intern
2 Months- Supported contract review, financial documentation, and investment materials for infrastructure and real estate debt investment projects totaling over RMB 1 billion.
- Prepared and organized project documentation for internal review and approval.
- Maintained financial records and investment files supporting department operations.
Banking Intern
2 Months- Managed post-loan services for 30+ clients, including repayment follow-up and loan documentation.
- Assisted 100+ customers daily with banking services and account inquiries.
- Planned customer engagement events for 120+ clients and created promotional marketing materials.
Education
Master of Innovation and Entrepreneurship
B.A. - Business Management Economics
Skills
Bilingual Marketing (English & Chinese)
Brand Development
Growth Marketing
Content Strategy
Marketing Analytics
CRM Management
Investor Relations
Community Management
Business Development
Event Planning
Project Management
Recruitment
Executive Branding
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Timeline
Creative Director | Executive Assistant to the President
Primior
02.2025 - CurrentRead More
Merchandising Assistant Intern
JD.com
04.2021 - 07.2021Read More
Finance Department Intern
China Insurance Investment Co., Ltd.
10.2020 - 12.2020Read More
Banking Intern
China Everbright Bank
07.2020 - 09.2020Read More
University of California, Santa Cruz
B.A. from Business Management Economics
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University of California, Irvine
Master of Innovation and Entrepreneurship
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