Summary
Overview
Work History
Education
Skills
Certification
Websites
Affiliations
CAREER HIGHLIGHTS
TECHNICAL INVENTORY
ADDITIONAL INFORMATION
Timeline
Generic
Shlok Gupta

Shlok Gupta

Houston

Summary

Nine years of shaping tech strategic product stories & driving business victories that directly enabled sales & increased market share. Create and execute a vision to engage B2B & B2C customers through data-driven storytelling, translating customer insights (VOC) into effective market strategies. Leverage an agile approach to address the dynamic market landscape and evolving customer needs. Orchestrate relevant, meaningful content that resonates with target markets. Collaborate with cross-functional teams to optimize and elevate marketing collateral. Proven experience navigating large, matrixed global consultancy environments, driving alignment among cross-regional stakeholders to accelerate solution delivery.

Overview

9
9
years of professional experience
1
1
Certification

Work History

REGIONAL BUSINESS LINE MANAGER - PRODUCT MARKETING

Crane Co.
Houston
05.2023 - Current
  • Influenced 4Ps (Product, Price, Place & Promotion) through execution for a ~$50M business line, owning full lifecycle management focused on commercialization- enabling sales, profitability, buyers personas, buyers cycles, business case development and capturing market. Execute communication plans including pricing, digital promotions, standardized solutions and technical documentation. Inform product development and go-to-market planning by gathering and analyzing market and Voice of Customer (VOC) data through GenAI and traditional tools. Lead Scrum meetings & coached a cross-functional team of 20 employees through agile marketing framework.
  • Successfully launched 2 new products using Go-to-Market (GTM) plans and integrated campaigns, directly connecting digital and traditional marketing channels to revenue growth for the $50M business line.
  • Achieved 10% revenue growth by implementing 8020 brand loyalty initiative to secure brand loyalty, nurturing long term client relationships.
  • Owned product messaging and positioning frameworks, developed by synthesizing Voice of Customer (VOC) insights and market intelligence using advanced data models- strategies aimed at capturing target market share.
  • Expanded qualified lead generation across 5 new channels (email, social, web, advertising etc); continually tracked, analyzed, and interpreted content performance metrics to optimize campaigns , resulting in a 272% increase in key LinkedIn engagement.
  • Led successful SEO/SEM initiatives leading to Rank 1 of the website on Google searches and close deals with brands like Samsung.
  • Developed partner incentive strategies for 1000+ customers to reward them by 8020 pricing modeling on customers and products
  • Streamlined digital quoting process for an emerging brand by implementing & architecting product strategy through B2B SaaS IT tool integration (Salesforce), reducing quoting time by 60%, boosting customer satisfaction.

FOUNDER & INFLUENCER MARKETING LEADER AND CONSULTANT

Shlok’s Shlok
St. Louis
07.2021 - 05.2023
  • Elevated brand awareness, drove product sales, and engaged audiences of 2M+ people by orchestrating digital and media advertising campaigns for more than 40 brands, including Disney, Amazon, and HSBC.
  • Generated 300M+ organic impressions on LinkedIn, Instagram, and YouTube by creating and posting relevant, meaningful content that resonated with target audiences. Grew social media following to 140K+.
  • Created ed-tech videos on individual platform on YouTube, managing; scripting, shooting, featuring & editing on GMAT/MBA (Ed-Tech) gathered over 236K views and 11.5 hours of watch time. Hired by Unacademy with to create content for them around Career Coaching & GMAT.
  • Secured and executed a competitive RFP win against a leading agency, delivering a $500K AI-driven audience optimization framework.

MBA STUDENT MANAGEMENT CONSULTANT — GO-TO-MARKET STRATEGY

WashU Global Immersion
Barcelona, Spain | Paris, France | Santiago
08.2022 - 12.2022
  • Owned the GTM plan for a U.S. restaurant’s European market entry, synthesizing market research to establish a localized value proposition and digital launch strategy to drive initial market penetration.
  • Defined the market opportunity for a French winery’s international expansion by synthesizing competitive intelligence & buyers personas to inform product positioning, pricing, and distribution channel strategy.

MBA INTERN — MARKETING & COMMUNICATIONS

FedEx
Memphis
06.2022 - 08.2022
  • Created strategic social media growth plan for executive team including CEO. Secured FedEx executive leadership approval to implement plan that leveraged data-driven, results-oriented storytelling.
  • Streamlined global communications and boosted marketing efficiency by 20% by creating a new metric analyzing content performance (social listening, engagement, sentiment).
  • Managed online forum marketing for FedEx through social listening and creating visual dashboard of public perception of the brand using BrandWatch.

MBA STUDENT MANAGEMENT CONSULTANT —PRODUCT MARKETING

Halo & Cleaver
St Louis
10.2021 - 12.2021
  • Developed and proposed GTM strategies and integrated marketing channels for digital launch of product, designed to optimize value proposition, maximize product-market fit, and generate revenue for CPG product.

MBA STUDENT MANAGEMENT CONSULTANT — GO-TO-MARKET STRATEGY

Packsize
Salt Lake City
08.2021 - 12.2021
  • Partnered with MBA student consulting team to build strategic roadmap for global brand growth in sustainable packaging by identifying key industries, B2B2C marcom strategy, and product design strategy.

TECHNO-FUNCTIONAL CONSULTANT

HighRadius
Hyderabad
01.2020 - 04.2021
  • Implemented and engineered a custom B2B SaaS Cloud-AI solution for 3 global clients that enhanced user experience while reducing costs via automated invoice delivery system.
  • Added $1.2M+ in new revenue by spearheading project strategy, using SQL for project implementation and negotiations to drive user-friendly interfaces and cross-functional collaborations.

ASSOCIATE - ENGINEERING & PRODUCT DELIVERY

Cognizant
Hyderabad
10.2016 - 01.2020
  • Saved Fortune 100 client $3M while improving SLA compliance 80% by engineering a B2B SaaS customer support system. Collaborated with cross-functional teams to define and implement program plans, extensively used SQL and Big Data tools such as Informatica for implementation.
  • Promoted 2 times in 3 years, won 10+ awards. Accelerated project implementation 30% by identifying KPIs and optimizing operations and processes.

Education

Master of Business Administration (MBA) - STEM

Washington University, Olin Business School
St. Louis, MO
05.2023

Bachelor of Technology (BTech) -

Galgotias University
India
05.2016

Skills

  • Brand & Product Storytelling
  • Content Strategy
  • Marketing Communications
  • Go-to-Market (GTM) Strategy
  • VOC
  • Product Launch
  • Integrated Campaign Management
  • Brand Messaging & Positioning
  • Brand Management
  • SEO
  • SEM
  • Influencer Marketing
  • Social Media Marketing
  • Market Research
  • Customer Experience
  • Pricing
  • Sales Enablement
  • Competitive Analysis
  • Marketing Agency Management

Certification

  • Pragmatic Institute | Online — Certification in Product Management and Product Marketing Management, Level 3
  • IELTS (International English Language Testing System) — Score of 8.0/9.0

Affiliations

  • Toastmasters@HighRadius — 2021 Toastmaster of the Year | Club President
  • ARISE Impact — Community Engagement Manager
  • Cognizant — Challenge to Teach (C2T) Program Leader for 32 schools in 2 cities with 300+ volunteers

CAREER HIGHLIGHTS

  • Spearheaded marketing initiatives, launched 5 new physical and digital channels to grow $50M business at Crane Co, recognized as high-performing employee, nominated by the SVP as one of 25 out of 7K employees for the leadership development
  • Created viral social media content that garnered 300M+ organic impressions and led to advertising engagements with brands such as Amazon, Disney, HSBC, and 40 other brands.
  • Awarded Dean’s Scholarship to one of world’s Top 25 MBA programs in Data-Driven Management Science focused on Marketing & Strategy with GMAT of 720; graduated in May 2023.

TECHNICAL INVENTORY

  • GenAI
  • Salesforce
  • Hubspot
  • Oracle Netsuite
  • SQL
  • Informatica
  • BrandWatch
  • Jira
  • Guidepoint
  • Google Analytics
  • Agentic AI
  • Microsoft Office Suite: Excel, Word, PowerPoint
  • Adobe Premiere Pro
  • Adobe Photoshop
  • WordPress
  • Canva
  • SEO

ADDITIONAL INFORMATION

Willing to relocate as per job requirements. Do not require a work visa sponsorship in the future.

Timeline

REGIONAL BUSINESS LINE MANAGER - PRODUCT MARKETING

Crane Co.
05.2023 - Current

MBA STUDENT MANAGEMENT CONSULTANT — GO-TO-MARKET STRATEGY

WashU Global Immersion
08.2022 - 12.2022

MBA INTERN — MARKETING & COMMUNICATIONS

FedEx
06.2022 - 08.2022

MBA STUDENT MANAGEMENT CONSULTANT —PRODUCT MARKETING

Halo & Cleaver
10.2021 - 12.2021

MBA STUDENT MANAGEMENT CONSULTANT — GO-TO-MARKET STRATEGY

Packsize
08.2021 - 12.2021

FOUNDER & INFLUENCER MARKETING LEADER AND CONSULTANT

Shlok’s Shlok
07.2021 - 05.2023

TECHNO-FUNCTIONAL CONSULTANT

HighRadius
01.2020 - 04.2021

ASSOCIATE - ENGINEERING & PRODUCT DELIVERY

Cognizant
10.2016 - 01.2020

Master of Business Administration (MBA) - STEM

Washington University, Olin Business School

Bachelor of Technology (BTech) -

Galgotias University

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