SHOBHANA SEKARAN

• Detail-oriented data analyst with 8 years of experience in extracting insights from complex data sets to drive strategic business decisions. Proficient in statistical analysis, data visualization, and using tools such as SQL, Python, and Power BI. Adept at communicating findings to non-technical stakeholders. Holds extensive market research experience in a variety of Insurance, Agriculture, Chemicals, Materials, Healthcare, food, and beverage industries.
• Managed the delivery of insightful and original market, product, and company analysis in both quantitative and qualitative (profiles, presentations, reports) forms and took responsibility for their production to publishable standards.
• Experienced in Data Extraction, Data Analysis, Market Forecasting, Customer Segmentation, Marketing Analytics, Power BI, Business Intelligence, Statistics, Data Mining, Python, SQL, Data Visualization, Statistical Analysis, and A/B testing.
• Conducted primary research, which involves the entire gamut of activities – preparing the questionnaire, identifying interview participants, developing contacts and interviewing, to generate quantitative and qualitative insight.
• Conducted secondary research to build the analytical sections within each report and to identify data points, market trends, etc. Which would authenticate the market data within the internal databases.
• Collected, processed, and cleansed raw data using MS Excel, Power Query, and SQL. Developed compelling, data-driven recommendations and created managerial dashboards using Tableau.
• Led deliverables that include valuable insights from specific research projects, synthesis of consumer insights with internal sales data, syndicated studies, and competitive intelligence.
• Oversaw qualitative and quantitative research processes, including needs assessments, new product ideation, concept testing, pricing, ad testing and tracking, customer segmentation, satisfaction and loyalty, brand tracking, competitive assessment, retention and defection, and market sizing.
• Experienced in new product and service development and launch: Identified consumer needs, determined optimal product or service offering and appropriate pricing, identified target markets, provided course correction during product pilot time frames, and monitored success once fully launched.
• Led Customer Segmentation effort that includes identifying strengths, weaknesses, opportunities, and challenges for growing the customer base.
• Exceptional use of SQL, Power BI, DAX, Power Query, Python, and MS Office (Word, PowerPoint, and Excel) throughout the work experience.
• Skilled at using a range of channels to accumulate, review, and record information that can then be presented for establishing trends and managing business plans. Proven track record in completing projects and delivering results on time and on target.

Authorized To Work: US