Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
Generic

Shoichi Usui

Windsor,CO

Summary

Driven by a passion for transforming challenges into opportunities, I revitalized Mitsubishi Rayon Co.'s subsidiaries, turning losses into profits by pioneering market development and enhancing operational practices. My leadership, exemplified by fostering a family-like bond among employees and establishing a profitable, debt-free Dianal America, showcases my adeptness in new business development and crisis management.

Overview

2021
2021
years of professional experience

Work History

CEO

Nova Vita Foundation
San Diego, CA
01.2018 - 09.2020
  • I established an NPO in order to convert the homeless community from the social cost to the social asset.
  • I transferred the business to my fellow members when I decided to move to Colorado.
  • Home page address: novavitafoundation.org

General Manager of Sales

Senju Comtek Corp.
San Diego, CA
01.2007 - 04.2017
  • As the manufacturer of high-end solder paste for the electronics industry, I developed the market in Mexico from scratch.
  • I continued developing the market in Brazil and assumed the responsibility as President after establishing a subsidiary company near São Paulo.

President

Grafil Inc.
Sacramento, CA
07.2002 - 04.2006
  • Mitsubishi Rayon Co., the owner of Grafil, asked me to revive the carbon fiber manufacturing company, which was losing millions of dollars every year.
  • I could convert the company into a profitable operation within two years by developing new customers and by changing the operation practice of the factory.

President

Newport Adhesives and Composites, Inc.
Irvine, CA
07.2002 - 04.2006
  • Mitsubishi Rayon Co. Also, asked me to improve the operation of this company as the manufacturer of advanced composite materials.
  • I changed the layout of the plant to improve the safety of the plant's operation, and implemented the method of sharing the business situation of the company with the employees.
  • The company became very profitable, beyond the expectations of the parent company.

President

Dianal America, Inc.
Pasadena, TX
04.1998 - 06.2002
  • The company has become profitable and debt-free organization under my management.
  • The bond among employees has become very strong as a family.

Executive Vice President

Dianal America, Inc.
Pasadena, TX
07.1990 - 03.1998
  • The company is a wholly owned subsidiary of Mitsubishi Rayon Co., Japan.
  • I moved from Tokyo to Texas as employee #1, and started everything from scratch to build an acrylic resin manufacturing company.
  • I established the sales network by nominating 14 distributors in Canada, Mexico, and the USA.
  • By 1996, the company celebrated the capacity sell-out with no lost time injuries.

Sales Director

Mitsubishi Rayon Co., Ltd.
Tokyo, Japan
11.1989 - 06.1990
  • I was recruited by Mitsubishi to establish a new plant in Texas and sales network in North American market.
  • While I was learning about the culture of the manufacturing company, I implemented a new approach to develop the business innovation.

Deputy Director of Sales

Chori Co., Ltd.
Tokyo, Japan
10.1988 - 10.1989
  • I developed the business of carbon fiber and the plastics business in Scandinavian countries.
  • I also trained younger sales people to expand the business in Southeast Asia.

Sales Manager

Chori America Inc.
New York, NY
05.1980 - 09.1988
  • The initial assignment was to develop the supply sources of plastic resins in the USA and export to Indonesia, Thailand, and China. I made business with AMOCO, the Chemical Divisions of Exxon, USS, Northern Petrochemical, NOVACOR Chemicals Canada, etc. I also visited the customers in Indonesia and Thailand to promote business.
  • I developed the business of shrink films for packaging, and the customers were RCA, Capitol Records, and others.
  • I started the import business of shrimp, imitation crab meat, portable fax machines, razor blades, and many other varieties of products.
  • The import of PVB films for automotive windshield glass was very successful, and the major customer was PPG.
  • I started the business of Mitsubishi Rayon's acrylic coating resins, and the business partner was Cargill, Inc.
  • I started the import business of carbon fiber from Toray, Japan. This experience was an important step toward success when I assumed the responsibility for Mitsubishi Rayon's carbon fiber and composites business in California later on.
  • By the end of my assignment, I have traveled to all fifty states of the USA.

Sales Associate

Chori Co., Ltd.
Tokyo, Japan
  • After graduating from Sophia University, Tokyo, in 1968, I was hired by Chori Co., Ltd., a Japanese trading company.
  • I worked in the International Logistics Department for two years, and I built the basic skills for the international trading business, especially in the Latin American markets.
  • I exported plastic resins and molding machines to Latin American countries, such as Colombia, Venezuela, Ecuador, Peru, El Salvador, Costa Rica, the Dominican Republic, Cuba, etc.
  • In the early 1970s, I was stationed in Caracas, Venezuela, when it was called the "Golden Age."
  • After returning from Venezuela, I was assigned to develop the business in European countries, such as Norway, Sweden, Belgium, and Germany. Germany.
  • In 1980, I was assigned to move to New York to develop new business ventures.

Education

Bachelor of Arts - Foreign Languages And Literatures

Sophia University
Tokyo, Japan
03-1968

Skills

  • Development of new businesses
  • Outstanding handling capabilities of critical situations
  • Remarkable ability to set and achieve goals
  • Leadership by setting an example worth following

Affiliations

  • I started playing violin at the age of 75.
  • I used to be a single handicap golfer and competitive wind surfer.
  • I attend over 20 classical and jazz music concerts per year.

Accomplishments

  • Special Certificate of Appreciation issued by President of Mitsubishi Rayon Co., Ltd.
  • Many Certificates of Appreciation by employees about my leadership.

Timeline

CEO

Nova Vita Foundation
01.2018 - 09.2020

General Manager of Sales

Senju Comtek Corp.
01.2007 - 04.2017

President

Grafil Inc.
07.2002 - 04.2006

President

Newport Adhesives and Composites, Inc.
07.2002 - 04.2006

President

Dianal America, Inc.
04.1998 - 06.2002

Executive Vice President

Dianal America, Inc.
07.1990 - 03.1998

Sales Director

Mitsubishi Rayon Co., Ltd.
11.1989 - 06.1990

Deputy Director of Sales

Chori Co., Ltd.
10.1988 - 10.1989

Sales Manager

Chori America Inc.
05.1980 - 09.1988

Sales Associate

Chori Co., Ltd.

Bachelor of Arts - Foreign Languages And Literatures

Sophia University

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Shoichi Usui