Summary
Overview
Work History
Education
Skills
LANGUAGES
MINORS
VALUES
Timeline
Generic

SHONA KERRICK

Portland,OR

Summary

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Overview

9
9
years of professional experience

Work History

Outreach Organizer

National Parks Conservation Association
04.2024 - 10.2024
  • Company Overview: The National Parks Conservation Association is the only independent, nonpartisan membership organization devoted exclusively to advocacy on behalf of the National Parks System. Its mission is to protect and enhance America's National Park System for present and future generations.
  • Designing and implementing a community-based informational and PR campaign across the Seattle/ Tacoma Metro areas on behalf of the NPCA for Mount Rainier National Park, as it pilots a timed-entry reservation system for the 2024 Summer visitation season
  • Consulting on advertising and outreach budgets, business collaborations, and messaging guidance

Consultant

Healing Equity United
11.2023 - 04.2024
  • Company Overview: Healing Equity United provides customized consulting, workplace audits, and training workshops for transformative organizational culture change. They aim to create truly diverse, inclusive, and equitable nonprofit organizations and work with leadership to foster a sense of belonging for themselves, staff, and clients.
  • Co-facilitated 18+ hours of virtual professional development training series for 150+ staff and leadership across the client organization, YMCA of Greater Seattle, over 6 months
  • Trained all levels of employees on topics including but not limited to: Internalized Oppression, How To Talk About Race, and Culturally Responsive Listening to cultivate an organizational culture change that is an inviting, power-sharing, and resource-sharing environment
  • Developed and updated interactive and foundational curriculum per client’s specific needs, to develop the knowledge, skills, and language you need to discuss diversity, equity, inclusion, and belonging

Program Director

Seattle Works
01.2023 - 02.2023
  • Company Overview: Seattle Works (org closed) was an anti-oppression, pro-Blackness, antiracism, and decolonizing places of work. They offered educational cohorts, board training, and facilitated community affinity groups. As program director, I developed, facilitated, and oversaw these educational programs and their associated curricula.
  • Managed programs across the organization, with specific oversight of curriculum development, program evaluation, and improvements to program operations and processes
  • Continually update the Agents of Change curriculum to be current with terms, practices, and resources that are aligned with utilizing an antiracist, anti-oppressive, pro-Black lens in the sector
  • Facilitated 8-week virtual educational cohorts for 60+ staff of nonprofit employees, leaders, staff, and board members on topics of implicit bias, intersectionality & antiracism, normalizing feedback, shared leadership, and creating internal culture change
  • Facilitated monthly virtual series of sessions (racial affinity spaces) for 20+ white people to take part in anti-oppression work in a way where they process feelings, identify and counter patterns of whiteness and white supremacy culture, and come away with tangible action items and long-term community building rooted in accountability and collective justice
  • Developed & delivered curriculum for Seattle Works’ first White Caucus Cohort, an 8-week learning cohort for 20+ white nonprofit leaders in positions of organizational power to learn how to map and distribute power, and build liberatory organizational cultures

Sr. Program Operations Manager

The Service Board (tSB)
11.2020 - 01.2023
  • Company Overview: The Service Board mentors teens to conquer personal and cultural challenges through outdoor adventure, environmental and social justice education, and public service. I oversaw all programs and activities, collaborating closely with the Executive Director and supervising the workflow, development, and overall satisfaction of Program Team members.
  • Managed and tracked programs as dictated by multiple 3-year strategic plans working towards goals of increasing BIPOC representation in outdoor recreation, movements, and professions
  • Trained and onboarded multiple annual cohorts of 40+ adult program volunteers across topics of trauma-informed coaching practices, risk management, mandated reporting, and community agreements
  • Managed and professionally developed 5 direct reports: all of whom worked directly with 60+ youth weekly
  • Served as staff Lead of the Risk Management Committee with direct reporting to the Board of Directors and represented my programs in organization-wide strategic annual planning

Program Manager

Outdoors for All Foundation
05.2019 - 07.2020
  • Company Overview: Outdoors for All is a national leader in adaptive outdoor recreation programming for children and adults with disabilities. I developed programming, managed communications, and community outreach, and also delegated to a team of 4 staff and a rotating weekly schedule of day camps for people ages 5-21 with various intellectual, physical, and developmental disabilities.
  • Managed $130,000+ in grant awards, oversaw allotted department spending within the overall $1.4 million program budget, and tracked programming effectiveness and customer satisfaction
  • Redesigned the entire participant/event registration workflow in Salesforce together with the Lead IT Volunteer over 6 months, making the process completely digital and automated on Salesforce, eliminating hand-made contracts with partners, and dramatically minimizing intake time
  • Created a successful and standardized program framework supporting 150+ annual community partner events, ensuring thousands of high-quality adaptive recreation experiences for children and adults with disabilities annually, including adaptive cycling, rock climbing, snowshoeing, and kayaking
  • Directed 15+ ski lessons and instructors daily, and oversaw 100+ volunteers seasonally while executing a 12-week Winter program (adaptive downhill skiing & snowboarding) at the Summit at Snoqualmie to provide accessible outdoor recreation experiences.
  • Executed external correspondences and fostered 70+ community partnerships and professional relationships as a representative in line with the Outdoors for All mission, and enabled fundraising relationships that garnered $30,000 in 2019

Assistant Account Executive

WE Communications
12.2018 - 05.2019
  • Company Overview: After moving to Washington I joined WE Communications (one of the largest independent PR agencies) as an intern and then full-time. I created and executed successful media and communications campaigns for tech clients worldwide focused on Microsoft Commercial Industry and Partner communications and media relations.
  • Strategized and executed targeted media and communication campaigns for Microsoft and its partners, covering all public press announcements involving integrated Microsoft technology in healthcare, retail, automotive, manufacturing, financial services, fintech, and blockchain industries
  • Managed media relationships through strategic press outreach, amplification of Microsoft executive interviews, and landing coverage in top tech outlets
  • Built and maintained positive relationships with prominent global tech, innovation, and business influencers and non-traditional influencers (NTI) such as analysts and content creators
  • Analyzed market data to reflect campaign ROI via data analytics tools such as PowerBI and Talkwalker
  • Reported on tech and trade coverage to provide industry and influencer insights, advising Microsoft clients on new customer trends and competitor announcements

Communications Intern

WE Communications
08.2018 - 12.2018
  • Company Overview: After moving to Washington I joined WE Communications (one of the largest independent PR agencies) as an intern and then full-time. I created and executed successful media and communications campaigns for tech clients worldwide focused on Microsoft Commercial Industry and Partner communications and media relations.
  • Strategized and executed targeted media and communication campaigns for Microsoft and its partners, covering all public press announcements involving integrated Microsoft technology in healthcare, retail, automotive, manufacturing, financial services, fintech, and blockchain industries
  • Managed media relationships through strategic press outreach, amplification of Microsoft executive interviews, and landing coverage in top tech outlets
  • Built and maintained positive relationships with prominent global tech, innovation, and business influencers and non-traditional influencers (NTI) such as analysts and content creators
  • Analyzed market data to reflect campaign ROI via data analytics tools such as PowerBI and Talkwalker
  • Reported on tech and trade coverage to provide industry and influencer insights, advising Microsoft clients on new customer trends and competitor announcements

Program Lead

Outdoors for All Foundation
06.2018 - 09.2018
  • Company Overview: Outdoors for All is a national leader in adaptive outdoor recreation programming for children and adults with disabilities. I developed programming, managed communications, and community outreach, and also delegated to a team of 4 staff and a rotating weekly schedule of day camps for people ages 5-21 with various intellectual, physical, and developmental disabilities.
  • Managed $130,000+ in grant awards, oversaw allotted department spending within the overall $1.4 million program budget, and tracked programming effectiveness and customer satisfaction
  • Redesigned the entire participant/event registration workflow in Salesforce together with the Lead IT Volunteer over 6 months, making the process completely digital and automated on Salesforce, eliminating hand-made contracts with partners, and dramatically minimizing intake time
  • Created a successful and standardized program framework supporting 150+ annual community partner events, ensuring thousands of high-quality adaptive recreation experiences for children and adults with disabilities annually, including adaptive cycling, rock climbing, snowshoeing, and kayaking
  • Directed 15+ ski lessons and instructors daily, and oversaw 100+ volunteers seasonally while executing a 12-week Winter program (adaptive downhill skiing & snowboarding) at the Summit at Snoqualmie to provide accessible outdoor recreation experiences.
  • Executed external correspondences and fostered 70+ community partnerships and professional relationships as a representative in line with the Outdoors for All mission, and enabled fundraising relationships that garnered $30,000 in 2019

Inclusion Specialist

Bend La-Pine School District
09.2017 - 06.2018
  • Company Overview: I assisted the 5th largest school district in Oregon during its launch year of a new model of special education curriculum designed to further integrate students on the autism spectrum into mainstream classrooms across grades 6-8 at Pacific Crest Middle School.
  • Consulted school faculty on educational accessibility in the classroom and drafted and developed training materials for staff and students
  • Regulated in-class support for specified students while arranging and conducting progress monitoring, program assessment, and analysis
  • Worked directly with students to improve their social-emotional learning, self-regulation, personal organization, relationship building, self-advocacy, and emotional well-being (R. E Jewell Elementary)

Life Skills Educational Assistant

Bend La-Pine School District
02.2016 - 06.2017
  • Company Overview: I assisted the 5th largest school district in Oregon during its launch year of a new model of special education curriculum designed to further integrate students on the autism spectrum into mainstream classrooms across grades 6-8 at Pacific Crest Middle School.
  • Consulted school faculty on educational accessibility in the classroom and drafted and developed training materials for staff and students
  • Regulated in-class support for specified students while arranging and conducting progress monitoring, program assessment, and analysis
  • Worked directly with students to improve their social-emotional learning, self-regulation, personal organization, relationship building, self-advocacy, and emotional well-being (R. E Jewell Elementary)

Education

Bachelor of Arts - Political Science

University of Oregon
Eugene, OR
06.2016

Skills

  • Attention to detail
  • Customer service
  • Time management
  • Teamwork and collaboration
  • Relationship building

LANGUAGES

American Sign Language (ASL)

MINORS

Women's, Gender & Sexuality Studies; Special Education

VALUES

Connection, Curiosity, Flexibility, Social Intelligence, Collaboration

Timeline

Outreach Organizer

National Parks Conservation Association
04.2024 - 10.2024

Consultant

Healing Equity United
11.2023 - 04.2024

Program Director

Seattle Works
01.2023 - 02.2023

Sr. Program Operations Manager

The Service Board (tSB)
11.2020 - 01.2023

Program Manager

Outdoors for All Foundation
05.2019 - 07.2020

Assistant Account Executive

WE Communications
12.2018 - 05.2019

Communications Intern

WE Communications
08.2018 - 12.2018

Program Lead

Outdoors for All Foundation
06.2018 - 09.2018

Inclusion Specialist

Bend La-Pine School District
09.2017 - 06.2018

Life Skills Educational Assistant

Bend La-Pine School District
02.2016 - 06.2017

Bachelor of Arts - Political Science

University of Oregon

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