Shonda Crosson
Odessa,TX
Summary
Dynamic retail professional with extensive experience at DollarTree, excelling in visual merchandising and customer relationship management. Proven track record of enhancing store performance through effective inventory management and staff training. Recognized for strong problem-solving abilities and a commitment to delivering exceptional customer service, driving sales growth and improving overall shopping experiences.
Overview
8
8
years of professional experience
Work History
Merchandiser
Crossmark
08.2025 - Current
- Executed visual merchandising strategies to enhance product displays and increase customer engagement.
- Collaborated with retail teams to ensure accurate inventory management and stock replenishment.
- Assisted in the implementation of promotional campaigns to drive sales and brand awareness.
- Analyzed sales data to identify trends and optimize product placement for improved performance.
- Developed strong relationships with store personnel to facilitate effective communication and collaboration.
- Monitored competitor activities and market trends to adjust merchandising tactics accordingly.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Improved overall store appearance by performing routine maintenance tasks such as cleaning shelves, updating signage, and reporting damaged fixtures for repair or replacement.
- Verified products appeared at correct locations in proper quantities.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Assisted customers in locating desired items or suggesting suitable alternatives when necessary, contributing to an elevated shopping experience.
Store Manager
DollarTree
10.2023 - 05.2025
- Managed daily store operations, ensuring adherence to company policies and procedures.
- Trained and mentored team members on customer service standards and sales techniques.
- Oversaw inventory management, maintaining optimal stock levels and minimizing shrinkage.
- Implemented visual merchandising strategies to enhance product presentation and drive sales.
- Analyzed sales data to identify trends and adjust marketing strategies accordingly.
- Collaborated with district management to execute promotional initiatives effectively.
- Resolved customer complaints promptly, fostering a positive shopping experience.
- Conducted regular performance evaluations, setting goals for team improvement and development.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Completed point of sale opening and closing procedures.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Approved regular payroll submissions for employees.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Supervised guests at front counter, answering questions regarding products.
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
- Organized special events such as seasonal sales promotions to drive foot traffic into the store and increase sales opportunities.
- Developed a successful employee retention plan, reducing staff turnover rates significantly.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Enhanced team performance with comprehensive training programs, leading to improved customer service and operational efficiency.
- Implemented customer feedback system to address and quickly rectify any issues, thereby enhancing customer loyalty.
- Boosted overall store sales by implementing innovative marketing strategies and exceptional customer service standards.
- Optimized checkout process to reduce wait times, improving customer satisfaction scores.
- Cultivated strong team by hiring motivated individuals and fostering collaborative workplace, leading to improved store performance.
- Oversaw daily operations to ensure compliance with health and safety standards, maintaining safe environment for both staff and customers.
- Streamlined communication between staff and management, ensuring that all team members were informed of policy changes and promotions.
- Reduced employee turnover by creating supportive work environment and recognizing outstanding performance.
- Interacted well with customers to build connections and nurture relationships.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
General Manager
Pretzelmaker
08.2021 - 10.2023
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
- Oversaw daily operations, ensuring high-quality product preparation and customer service standards.
- Developed training programs for staff, enhancing team performance and operational efficiency.
- Analyzed sales data to identify trends, informing strategic decisions for menu offerings and pricing strategies.
- Collaborated with marketing teams to launch promotional campaigns, driving brand awareness and sales growth.
- Established operational protocols that improved workflow efficiency and reduced turnaround times.
- Mentored assistant managers, fostering leadership skills and promoting career development within the team.
Assistant Manager
Pizza Hut
09.2019 - 05.2021
- Assisted in managing daily operations to ensure efficient service delivery and customer satisfaction.
- Coordinated staff schedules, optimizing labor costs while maintaining coverage during peak hours.
- Trained new employees on company policies, procedures, and customer service standards.
- Implemented inventory management practices to reduce waste and enhance stock accuracy.
- Analyzed sales data to identify trends and inform promotional strategies for increased revenue.
- Developed training materials that improved employee onboarding efficiency and effectiveness.
- Led team meetings to motivate staff, address challenges, and promote a positive work environment.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Managed inventory levels to minimize stockouts while reducing overhead costs.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Generated repeat business through exceptional customer service.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
- Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
- Increased sales through effective merchandising strategies and targeted promotions.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
- Monitored sales trends to adjust pricing strategies for optimal profitability.
- Oversaw daily operations to maintain store cleanliness and organization.
Assistant Manager
Wash’em up Laundry
05.2018 - 05.2019
- Supported staff training initiatives to improve team efficiency and service quality.
- Facilitated communication between management and staff to enhance workflow coordination.
- Monitored inventory levels, ensuring availability of cleaning supplies and equipment.
- Resolved customer inquiries and complaints, enhancing overall customer satisfaction.
- Conducted regular inspections of equipment to ensure operational safety and efficiency.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Managed inventory levels to minimize stockouts while reducing overhead costs.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Generated repeat business through exceptional customer service.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
- Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
Education
GED -
GED.com
10.2017
Skills
- Reliable and punctual
- Friendly and outgoing
- Stock rotation
- Pricing and shelf labeling
- Maintaining stock levels
- Stock replenishment
- Active listener
- Merchandise planning
- Visual merchandising
- Store maintenance
- Pricing and signage updates
- Sales techniques
- Vendor relations
- Product inventory counts
- Pricing controls
- Retail sales professional
- Planogram design
- Customer relationship management (CRM)
- Window displays
- Markdown procedures
- Space planning
- Promotional planning
- Cost analysis
- Trend identification
- POS systems
- Fixture placement
- Plan-o-gram implementation
- Merchandising trends
- Brand presentations
- Visual display installations
- Floor set design
- Retail
- Product recovery
- POS
- Display signage
- Visual displays
- In-store support
- Time management
- Multitasking
- Customer service
- Product knowledge
- Adaptability and flexibility
- Teamwork and collaboration
- Organizational skills
- Problem-solving
- Clear communication
- Attention to detail
- Critical thinking
- Team collaboration
- Multitasking Abilities
- Decision-making
- Relationship building
- Quality assurance
- Task prioritization
- New display creation
- Active listening
- Display building
- In-store event promotion
- New store setups
- Placement optimization
- Idea brainstorming
- Staff training
- Originality and creativity
- Design visualization
- Excellent communication
- Hand and power tool operation
- Brand image alignment
- Interpersonal communication
- Analytical thinking
- Seasonal decor
- Interior and window display maintenance
Timeline
Merchandiser
Crossmark
08.2025 - Current
Store Manager
DollarTree
10.2023 - 05.2025
General Manager
Pretzelmaker
08.2021 - 10.2023
Assistant Manager
Pizza Hut
09.2019 - 05.2021
Assistant Manager
Wash’em up Laundry
05.2018 - 05.2019
GED -
GED.com