Shonda Carpenter
Tolar,TX
Summary
Highly driven sales and marketing manager with a proven track record of driving revenue growth and exceeding targets. Possessing extensive experience in developing and executing strategic sales and marketing plans, I am adept at identifying market opportunities and implementing effective strategies to capitalize on them. With a strong background in team leadership and cross-functional collaboration, I have consistently motivated and guided sales teams to achieve exceptional results.
My expertise lies in building and maintaining key client relationships, negotiating contracts, and managing complex sales cycles. I excel at analyzing market trends, conducting competitor analysis, and leveraging market insights to develop innovative marketing campaigns that drive brand awareness and customer acquisition. Skilled in digital marketing, I have successfully implemented digital strategies across various channels, including social media, email marketing, and SEO, resulting in increased brand visibility and customer engagement.
I am known for my exceptional communication and interpersonal skills, enabling me to establish strong connections with clients, stakeholders, and internal teams. With a keen understanding of customer needs and preferences, I consistently deliver tailored solutions and exceptional customer experiences.
As a proactive and results-driven professional, I thrive in fast-paced environments and have a proven ability to adapt to evolving market conditions. I am passionate about driving business growth through a customer-centric approach and have a demonstrated ability to develop and implement successful sales and marketing strategies that deliver tangible results.
Overall, I am a dynamic sales and marketing manager with a proven ability to drive revenue growth, build high-performing teams, and implement effective marketing campaigns. I am now seeking a challenging leadership role where I can leverage my expertise to make a significant impact on an organization's sales and marketing success.
Overview
24
24
years of professional experience
Work History
Owner/Operator
The Rusty Nest
10.2017 - Current
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Evaluated suppliers to maintain cost controls and improve operations.
- Discovered areas of improvement by generating quarterly operational and sales reports.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Trained and motivated employees to perform daily business functions.
Sales Consultant /Marketing Director
D & D Farm And Ranch
08.2014 - 12.2019
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed production of leaflets, posters and newsletters.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Built relationships with customers and community to establish long-term business growth.
- Worked with customers to order specific trailers also worked with manufactures to place custom orders.
- Organized promotional events and interacted with community to increase sales volume.
- Provided great follow up with customers after sale was completed and during the selling process.
Sales Manager/Marketing Manager
Fine Stone Granite
05.2009 - 04.2010
- Analyzed sales and marketing data for improved strategies.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Managed sales promotions and marketing strategies on major social media sites.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Responsible for all marketing materials , website, and trade show booths.
- Issued and met daily sales goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Sales Associate /Design Manager
Essick Enterprises, Inc
03.2006 - 02.2009
- Motivated and led sales team to achieve performance targets for initial prospect interaction, scheduling, engagement during sales process and closing.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Assisted customers with design questions and concerns.
- Worked with home owners and contractors to insure the proper design selections and the quality of the installation met all company standards.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Evaluated performance against goals and implemented appropriate development plans.
Associate Photographer
San Antonio Express-News
05.2002 - 02.2004
- Digitally edited photos to enhance appearance.
- Took photos from different angles and perspectives to capture perfect images.
- Edited, toned, captioned, and uploaded photographs for publication.
- Photographed high-quality images for various print and digital projects in the Automotive and Real Estate sections.
- Planned and prepared for on-location and studio shoots.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Leveraged camera gear and equipment to express creative vision.
- Utilized various types of camera equipment to capture best possible shots.
- Shot photographs in controlled lab, field, and remote environments.
Assistant Store Manager
The Buckle
01.1999 - 07.2002
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Rotated merchandise and displays to feature new products and promotions.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Processed payments for credit and debit cards and returned proper change for cash transactions.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Trained new employees on proper protocols and customer service standards.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Education
Associate of Arts - Business Administration And Management
Weatherford College
Weatherford, TXNo Degree - Business Management
UTSA
San Antonio, TXSkills
- Business Launch
- Vendor Negotiations
- Business Administration
- Financial Management
- Accounts Payable and Accounts Receivable
- Adaptable and Flexible
- Approachable and Outgoing
- Sales Strategy Development
- Excellent Communication Skills
- Time Management
- Verbal and Written Communication
Timeline
Owner/Operator
The Rusty Nest
10.2017 - Current
Sales Consultant /Marketing Director
D & D Farm And Ranch
08.2014 - 12.2019
Sales Manager/Marketing Manager
Fine Stone Granite
05.2009 - 04.2010
Sales Associate /Design Manager
Essick Enterprises, Inc
03.2006 - 02.2009
Associate Photographer
San Antonio Express-News
05.2002 - 02.2004
Assistant Store Manager
The Buckle
01.1999 - 07.2002
Associate of Arts - Business Administration And Management
Weatherford College
No Degree - Business Management
UTSA
Similar Profiles
Subash Chandra BoseSubash Chandra Bose
Senior Software Engineer at NeST Information Technologies(NeST Digital)Senior Software Engineer at NeST Information Technologies(NeST Digital)
MAYA RODRIGUEZMAYA RODRIGUEZ
Server at Catfish Jonnys/ Rusty AnchorServer at Catfish Jonnys/ Rusty Anchor
Anna ByrnesAnna Byrnes
Restaurant Waitress at The Rusty DuckRestaurant Waitress at The Rusty Duck
AMANDA WATSONAMANDA WATSON
Wound Care RN at Restorix Health At LGMCWound Care RN at Restorix Health At LGMC
Reshee SotoReshee Soto
Dean of Instruction/Data Analysis at Fort Worth ISDDean of Instruction/Data Analysis at Fort Worth ISD