Shondavia McPhail
Richmond,VA
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Research Analyst
CoStar
09.2022 - Current
- Analyze real-estate trends and market data using statistical analysis tools like Python, SQL, and data visualization software like Tableau
- Compile and present reports, charts, and graphs summarizing data results for executive teams
- Created customized marketing materials to increase product awareness.
- Prepare weekly and monthly reports on sales, competitor activity, and market performance for external stakeholders
- Develop reports that effectively capture insights from reliable sources and articulate marketing performance data
- Increased production by 80 percent by gathering reliable data on a month to month basis from brokers, leading to improved bottom-line results.
Adjudication Specialist
Department
08.2021 - 10.2022
- Conduct quantitative and qualitative policy analysis, including cost-benefit analysis, to inform policy development and decision-making
- Collects, organizes, and analyzes information about customers, including records, tests, interviews, and professional sources, to assess their interest, aptitudes, abilities, and personality characteristics for vocational and career planning
- Increased timeliness rates on correspondence to claimants by collaborating with cross-functional teams to identify and evaluate program needs, objectives, and outcomes
- Monitor and evaluate claims/policies for findings of discrepancies to communicate to clients
- Developed proposals and participated in business development activities, including networking and proposal writing.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Developed effective improvement plans in alignment with goals and specifications.
Claims Specialist
Selective Insurance
04.2019 - 06.2021
- Analyze and evaluate claims data to identify patterns and trends that may impact insurance policies and procedures
- Develop and implemented data-driven initiatives to improve claims processing efficiency and accuracy
- Used statistical models and predictive analytics to forecast claim volumes and anticipate potential claim issues
- Develop and maintain comprehensive reports and dashboards to monitor claims activities and ensure compliance with service level agreements
- Conduct audits and reviews of claims to ensure that policies and procedures are being followed.
- Conducted full claim investigations and reported updates and legal actions.
- Collaborated with legal counsel to make organizational claims decisions aligning with governing laws.
Education
Bachelor of Science - Marketing and Analytics
Liberty University
Lynchburg, VA2017
Skills
- Salesforce Software
- Survey Consumers
- Microsoft Access
- Management of Personnel Resources
- Applied Statistics
- Data Quality Assessment
- Personnel Development
- Data Research and Analysis
- Analyze Trends
- Strategic Decision-Making Support
- Microsoft Excel
Certification
- SQL, Khan Academy- April 2023
- Tableau, Tableau Creator-In Progress
- Data Analytics, Break into Tech- April 2023
Timeline
Marketing Research Analyst
CoStar
09.2022 - Current
Adjudication Specialist
Department
08.2021 - 10.2022
Claims Specialist
Selective Insurance
04.2019 - 06.2021
Bachelor of Science - Marketing and Analytics
Liberty University
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