Hardworking Salon Owner/Operator bringing 36+ years of experience. Effectively bring in new customers and maximize profits & loyalty by delivering exceptional service to every guest. Knowledgeable about keeping clean, well-stocked and properly sanitized stations.
Hi, I’m
Shonita Hawkins-Dodd
Bowie,MD
Summary
Overview
22
years of professional experience
Work History
J.C. Penney
Hairstylist
08.2021 - Current
Job overview
- Demonstrated thorough knowledge of all salon products and services.
- Processed payments, entering sales in register for prompt customer service.
- Scheduled customer appointments and rearranged individual time slots to meet demand.
- Maintained regular client list and successfully handled walk-in customers.
- Developed loyal following of clients by providing high-quality services.
- Utilized latest techniques in balayage, ombre, highlights and color correction.
- Resolved guest complaints about service or style.
- Developed creative techniques to provide clients with latest hairstyles.
- Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results.
- Trained salon staff in traditional and innovative haircutting techniques and salon management.
- Shampooed, conditioned, and rinsed guests' hair using salon-exclusive products while educating clients on product benefits to increase product sales.
- Educated clients about products and self-maintenance for healthy hair based on needs and preferences.
- Stayed updated on current hair trends and techniques to make customers look fashionable and increase satisfaction.
- Suggested treatments and styles to suit customer appearance and fashion choices.
- Educated customers on products to maximize benefits.
- Styled hair, makeup and nails for customers for special events and occasions.
- Recorded notes for future reference about customer preferences and services delivered.
- Answered phone calls and emails to schedule client appointments.
- Counted and documented opening and closing cash amounts daily.
- Attended hair shows, classes and seminars to stay up-to-date on latest trends.
- Provided pre- and post-service consultations to accurately assess clients' needs.
- Evaluated client needs and recommended treatments and strategy to achieve desired results while maintaining hair health.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Offered professional cuts, color services and extensions to salon customers.
- Trimmed, cut, and shaped hair and hairpieces based on customer preference.
- Determined appropriate hair treatments based on conditions and textures.
- Mixed pigments and used proper techniques to achieve desired color.
- Distributed business cards outside of salon to generate new business.
- Maintained high number of return customers through precise cutting, coloring and styling of clients' hair.
Pushing Beauty
Salon Owner/Operator
09.2018 - 02.2019
Job overview
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Learned and remained updated on statutory requirements and regulations.
- Prepared annual budgets with controls to prevent overages.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Provided financial management through preparation of bank deposits and settlement of sales, returns, and transaction reports.
- Consulted with customers to assess needs and propose optimal solutions.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Adhered to regulatory and policy changes and made necessary adjustments to maintain overall success.
Studio 52 Salon & Boutique
Salon Owner/Operator
08.2014 - 07.2018
Job overview
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Learned and remained updated on statutory requirements and regulations.
- Prepared annual budgets with controls to prevent overages.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Kept all building areas and equipment functional and well-organized to promote business performance.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Consulted with customers to assess needs and propose optimal solutions.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Trained and guided team members to maintain high productivity and performance metrics.
- Prepared bank deposits and handled business sales, returns and transaction reports.
Shonita Renee' Spa & Salon
Salon Owner/Operator
08.2001 - 03.2010
Job overview
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Learned and remained updated on statutory requirements and regulations.
- Prepared annual budgets with controls to prevent overages.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Kept all building areas and equipment functional and well-organized to promote business performance.
- Provided financial management through preparation of bank deposits and settlement of sales, returns, and transaction reports.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
Forecast Cafe' Spa & Salon
Salon Owner/Operator
06.2007 - 05.2010
Job overview
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Learned and remained updated on statutory requirements and regulations.
- Prepared annual budgets with controls to prevent overages.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
Education
Gwynn Park High SchoolBrandywine, MD
High School Diploma
05.1990
University Overview
- 3.5 GPA
- Ranked in Top 25% of class
- Extracurricular Activities: Class President 1988
Professional Development InstituteWheaton, MD
from Real Estate
04.1998
University Overview
Skills
- Hair Extensions
- Cosmetology Principles Knowledge
- Detail-Orientated
- Trend Expertise
- Familiarity with Hair Relaxers
- Cash Register Operations
- Business Operations
- Spreadsheet Tracking
- Sales Expertise
- Business Management
- Cosmetology Industry Exposure
- Customer Consultations
- Facility Maintenance
- Extension Installations
- Retail Inventory Management
- Customer Buying Habits
- Industry Standards
- Advanced Communication Skills
- Client Needs Evaluation
- Build Customer Relationships
Timeline
Hairstylist
J.C. Penney
08.2021 - Current
Salon Owner/Operator
Pushing Beauty
09.2018 - 02.2019
Salon Owner/Operator
Studio 52 Salon & Boutique
08.2014 - 07.2018
Salon Owner/Operator
Forecast Cafe' Spa & Salon
06.2007 - 05.2010
Salon Owner/Operator
Shonita Renee' Spa & Salon
08.2001 - 03.2010
Gwynn Park High School
High School Diploma
Professional Development Institute
from Real Estate