Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

SHONNA DOWERS

Art Director/Designer
Providence

Summary

Dynamic Art Director and Designer with over twenty years of diverse design experience complemented by strong business acumen. Skills were initially honed in national publishing and retail design, followed by the successful launch of a design firm focused on brand and print solutions. Proven expertise in client engagement and project management fosters robust relationships through effective communication and collaboration with consultants and contractors. Committed to delivering innovative design solutions that elevate brand identity and drive business success.

Overview

7
7
years of professional experience

Work History

Freelance Graphic Design Previous Clients
  • VELA WINES
  • TWELFTH NIGHT CENTRAL OTAGO, NZ Created identity for Twelfth Night Vineyard including logo design, brand collateral and label designs for a variety of wines.
  • JOHNSON & WALES UNIVERSITY PROVIDENCE, RI Designed brand collateral and brochures for JWU Corporate Campaign and Economic Impact. Cookbook design, created for First Lady Michelle Obama’s Let’s Move! campaign, and to promote JWU’s Gold Standard for Food Safety Program. All projects required photography sourcing, photo alteration, collaborating and consulting with JWU administration.
  • US SAILING BRISTOL, RI Membership Handbook brochure and brand collateral design.
  • TWO TEN FOOTWEAR FOUNDATION WALTHAM, MA Developed brand identity, including national ads, newsletters, corporate reports and mail appeal collateral.
  • DUNHAM FOOTWEAR (A DIVISION OF NEW BALANCE FOOTWEAR) BOSTON, MA Catalog design, advertising, marketing, trade-show and sales conference materials. Projects included photo editing & manipulation and collaboration with photographer.
  • MION FOOTWEAR STRATHAM, NH Catalog design, merchandising, packaging design and national conference collateral.
  • HARVARD SCHOOL OF PUBLIC HEALTH, CAMBRIDGE, MA National advertising ads and postcards for National Mentoring Month campaign.
  • WARNER BOOKS
  • BOOKSPAN PUBLISHING NEW YORK, NY Multiple book cover and book interior designs working directly with editors in a high-productive environment.

Founder + Partner

SurfaceMatter Design
01.2014 - 01.2021
  • Specialized in design that integrates information, identity and user experience to create impactful spaces, branded environments and signage & way-finding. Worked collaboratively with clients within the corporate, educational, public, retail and institutional business sectors.
  • HIGHLIGHTED PROJECTS INCLUDE
  • MIT
  • OPEN HOUSE UNDER THE DOME
  • CELEBRATING A CENTURY OF MIT CAMBRIDGE, MA Designed multiple compelling various elements including logo design, signage, advertising, MBTA and MIT transportation graphics, event banners and signage & way-finding. Project managed and prioritized time-sensitive schedules, maintaining communication with MIT administration, facilities department and outside vendors.
  • AN UNLIKELY STORY BOOKSTORE & CAFÉ PLAINFIELD, MA Project managed and designed original removable menu board systems, wall vinyls, signage and sourced paper goods for the café. Designed custom café tables using various sizes of vintage wood-block lettering.
  • HAMILTON COLLEGE
  • THEATRE AND STUDIO ARTS BUILDING CLINTON, NY Large-scale, custom etched wood wall graphics and interior signage design. Detailed, comprehensive communication with college facilities, administration and fabricators.

Education

BFA - Graphic Design

Rhode Island School of Design
Providence, RI
01-1995

Fine Art & Design Diploma - undefined

School of Visual Expression

Skills

  • Brand development
  • Color theory principles
  • Brand identity design
  • Digital photo enhancement
  • Visual print layout design
  • Brand advertising strategies
  • Promotional material creation
  • Exhibition design
  • Marketing materials development
  • Packaging design
  • Signage design
  • Text layout proficiency
  • User-focused website design

Time management abilities

Effective communicator and public speaker

Brand management

Attention to detail

Adaptability and flexibility

Problem-solving aptitude

Excellent communication

Self motivation

Professionalism

Adaptability

Consulting

Timeline

Founder + Partner

SurfaceMatter Design
01.2014 - 01.2021

Freelance Graphic Design Previous Clients

Fine Art & Design Diploma - undefined

School of Visual Expression

BFA - Graphic Design

Rhode Island School of Design
SHONNA DOWERSArt Director/Designer