Shoshanna Wilson

• Drafting, writing, and editing all product lifecycle content and copy on the team alongside Senior Copywriter on LiDAR imaging laser scanner products
• Creation of case studies featuring customers’ work using products: including research, interviews, drafting, editing, approvals process, collection of assets, and publishing needs
• Blog articles/ content – writing and constructing articles for company blog involving product showcases, featured stories, & heritage projects. Pitching, researching and connecting with potential partners, customers and companies
• Messaging decks, web copy, and email newsletter copy: creating informative and concise copy for website, crafting customer personas and brand narrative, and assisting in email newsletter overview of monthly highlights
• Management of copy ‘pipelines’: tracking and charting content with clients, customers, other team members keeping to project deadlines and managing deliverables

Key Achievements:

• Speaking with engineers and technical project managers on industry leading technology, synthesizing essential “need-to-know” information for potential customers. Producing articles with complex concepts into easy-to-digest narratives. {See pg.}
• Creating articles interviewing architects, professors, and CEOs, exploring intersections of technology and culture for preservation, entertainment, and historical significance {See pg. }

• Social media – editing, proofreading, and approval of copy used in social media posts
• Emails – assisting in drafts of email marketing to customer email list. Reaching out to potential clients, partners, and collaborators for various copy needs
• Editing and proofing company-wide internal product announcement (IPA) decks, PowerPoints, and presentations
• Award Submissions – working alongside PR agent to write and edit award submissions for various company products, keeping track of submission due dates and tailoring each submission to desired awards