Shraddha Kumari
Edison,NJ
Summary
Driven Creative Designer with 12+ years of international experience in textile design, visual merchandising, and brand development. Proven expertise in translating creative concepts into market-ready products for premium brands. Proficient in design strategy, trend forecasting, and multi-disciplinary team collaboration. Currently pursuing freelance design projects to support innovative brands and emerging entrepreneurs in the US market.
Overview
13
13
years of professional experience
Work History
Creative Designer
Self-employed
Edison, NJ
07.2021 - Current
- Design innovative visual concepts for marketing campaigns and brand identity.
- Develop original textile patterns, print designs and visual merchandising concepts for e-commerce and retail clients.
- Create engaging digital content for social media platforms and websites.
- Conduct user research to inform design decisions and enhance user experience.
- Mentor junior designers, providing guidance on best practices and techniques.
- Collaborate with clients to refine design direction and ensure brand alignment.
- Manage end-to-end project execution from concept development through production specifications.
- Produce high-quality promotional visual content and brand assets for digital platforms.
- Streamlined freelance workflow using Adobe Creative Suite and design management tools.
Creative Head
Sooti Syahi (BeDesi Design & Creations)
Jaipur + Hyderabad, India
01.2020 - 07.2021
- Led all product design initiatives for apparel and home textiles, overseeing 5+ concurrent product lines.
- Directed creative team meetings to ideate and execute actionable design strategies.
- Produced compelling promotional content and managed digital brand presence across social channels.
- Art-directed product styling and photography for seasonal collections.
- Elevated brand narrative across all marketing channels, increasing customer engagement.
Visual Merchandising Manager
Central (Future Group)
Hyderabad, India
03.2017 - 10.2019
- Managed visual merchandising strategy for a high-traffic retail environment; drove sales growth through strategic display design.
- Designed window, in-store, and signage layouts for major seasonal launches and promotional events.
- Led internal and external teams (10+ members) in the execution of complex merchandising installations.
- Trained and mentored team members on creative design principles and logistics coordination
- Monitored KPIs and adjusted displays monthly to meet promotional and sales targets.
Fashion Curator & Merchandiser
Brands Logic
Hyderabad, INDIA
06.2016 - 02.2017
- Researched emerging fashion trends and developed strategic trend frameworks for product lines.
- Built and maintained a comprehensive fashion database documenting product attributes and market positioning.
- Developed detailed buyer personas to guide product development and merchandising strategies.
- Networked at industry events and art exhibitions to identify emerging design trends.
Senior Textile Designer
Natraj Exports
New Delhi, INDIA
11.2014 - 10.2015
- Executed original print and pattern designs for clients (e.g., Cost Plus, Costco, TJX) from concept to production.
- Revitalized product lines by creating on-trend motifs that increased buyer reorders.
- Authored trend analysis reports and designed coordinated home textile collections for the Heimtextil Fair.
- Conducted design market research to stay ahead of consumer preferences.
Textile Designer/Merchandiser
Manglam Arts
Jaipur, INDIA
07.2013 - 10.2014
- Created original designs and iterations during marketing strategy sessions with major buyers.
- Researched design topics and developed technical specifications for client requirements.
- Managed buyer accounts, including Anthropologie, Pottery Barn, Crate & Barrel, and West Elm.
- Conceptualized and designed display installations for the Delhi Fair 2014.
Education
Post-Grad Certificate - Digital Marketing and communications
MICA
India01.2020
Bachelor of Design -
National Institute of Fashion Technology
Hyderabad, India01.2013
Skills
Design and creative
- Textile and print designSurface ornamentationPattern development
- Visual merchandising and retail designTrend analysis and forecasting
- Brand identity and visual design deploymentFashion styling and curation
Technical and software
- Adobe Creative Suite (Illustrator, Photoshop, InDesign) Procreate
- Design specifications and technical drawingDigital asset management
- Social media content and visual marketing
Professional skills
- Creative team leadership and collaborationProject management
- Relationship managementBuyer account management
- Training and team development
Languages
- Hindi
- English
- Hindi
Timeline
Creative Designer
Self-employed
07.2021 - Current
Creative Head
Sooti Syahi (BeDesi Design & Creations)
01.2020 - 07.2021
Visual Merchandising Manager
Central (Future Group)
03.2017 - 10.2019
Fashion Curator & Merchandiser
Brands Logic
06.2016 - 02.2017
Senior Textile Designer
Natraj Exports
11.2014 - 10.2015
Textile Designer/Merchandiser
Manglam Arts
07.2013 - 10.2014
Post-Grad Certificate - Digital Marketing and communications
MICA
Bachelor of Design -
National Institute of Fashion Technology