Hi, I’m
Shravan Reddy Ameereddy
Product Analytics
Fremont,CA
Summary
Product Analytics Lead with 11 years of experience in developing data solutions that enhance decision-making processes. Designed self-service analytics reporting structures, providing senior management with critical metrics for strategic initiatives. Created interactive dashboards in Tableau and Power BI, improving data visualization and interpretation. Expertise in A/B testing, predictive modeling, data warehousing, and ETL architecture using Databricks, Snowflake, and Airflow.
Overview
11
years of professional experience
Work History
IntuitMountain View
Product Analyst Lead Consultant
04.2024 - Current
Job overview
- Developed data marts for Payments GNA funnel flow to enhance analytics capabilities.
- Created project roadmap for GNA funnel analysis and corresponding data pipelines.
- Collaborated with SBSEG teams to analyze multiple QBO funnel flows and data sources.
- Conducted comprehensive data analysis on customer clickstream and QuickBooks signup data.
- Designed data models and pipelines utilizing Databricks, AWS, and Super Glue.
- Supported multiple experiments by analyzing and identifying the right data points.
CiscoSan Jose
Product Analyst Lead Consultant
10.2023 - 03.2024
Job overview
- Collaborated with Webex Product, Sales, and Marketing teams to gather requirements for analytical projects.
- Ensured alignment of Data Modeling with data requirements for product analytics and ad hoc reporting.
- Developed Tableau visualizations and conducted data analysis on Webex Product usage and Website Funnel.
- Integrated Google Analytics 4 with Amplitude to analyze user behavior across the Webex platform.
- Designed analytical applications to transform raw data from diverse sources into actionable insights.
- Constructed complex data models in Snowflake and Postgres, utilizing SQL and Python scripts for data loading.
CDK Global
Product Analytics Lead
07.2020 - 09.2023
Job overview
- Lead a team of two BI engineers and two data engineers.
- Built end-to-end business intelligence frameworks and interactive Tableau dashboards for the Product Enablement Org.
- Owned reporting and analysis on customer defects, and helped the product team reduce outstanding defects by 20%.
- Worked on CDK’s marketplace customers' transaction data to analyze customers' behavior regarding the usage of third-party software and identify potential add-on features to existing software.
- Empowered product teams to deliver faster by providing deeper insights into product development performance through dedicated dashboards.
- Defined and led multiple initiatives to improve the data quality related to product development and customer defects data from 40% to 70%.
- Successfully designed and led the implementation of scalable data pipelines to build a single source of truth for product development and defects data.
- Collaborated with product owners and directors of product teams to define the business requirements and own the design, development, and maintenance of ongoing metrics and analyses used to drive key business decisions.
- Led the reporting of the capitalizable expenditure related to product development, providing direct insights to finance executives.
CiscoSan Jose, CA
Sr. Business Intelligence Engineer
01.2016 - 07.2020
Job overview
- Developed scalable ETL pipelines for sales analytics using SQL and Python.
- Created interactive dashboards featuring key metrics like Renewal Conversion Rate and Attach rate.
- Collaborated with Pricing Strategy, Sales, and Marketing teams to identify KPIs for data-driven decision-making.
- Established relationships with data architects and stewards to uncover new data sources.
- Supported data scientists in optimizing predictive models for sales analytics.
- Enhanced accuracy of service renewal bookings reports from 65% to 80% within services groups.
- Provided insights into critical bookings and revenue metrics to executive management.
- Partnered with Sales Analytics team to improve operational efficiency and drive profitability.
CiscoSan Jose, CA
Business Intelligence Engineer
01.2015 - 12.2015
Job overview
- Designed and launched reliable dashboards delivering insights for service and product bookings teams.
- Developed complex QlikView scripts to establish data models supporting various KPIs.
- Analyzed service and product bookings data to identify critical performance metrics.
- Implemented three-layer BI architecture with distinct load scripts to store data as QVD files.
- Created QVD files shared across applications, enhancing overall data structure and accessibility.
- Developed ETL data marts from large datasets, optimizing them for near real-time analytics in QlikView on Teradata EDW environment.
Education
University of Texas At DallasDallas, TX
Information Technology and Management
01.2014
University of Texas At DallasDallas, TX
Finance
01.2014
Birla Institute of Science And Technology
Computer Science
01.2011
Skills
Languages: SQL, Python, R
Databases: Databricks, Snowflake, Redshift, Hive, SQL Server, Oracle DB
BI tools: Tableau, Power BI, Alteryx
Data modeling
Data analytics
Statistical analysis
A/B testing
Timeline
Product Analyst Lead Consultant
Intuit
04.2024 - Current
Product Analyst Lead Consultant
Cisco
10.2023 - 03.2024
Product Analytics Lead
CDK Global
07.2020 - 09.2023
Sr. Business Intelligence Engineer
Cisco
01.2016 - 07.2020
Business Intelligence Engineer
Cisco
01.2015 - 12.2015
University of Texas At Dallas
Information Technology and Management
University of Texas At Dallas
Finance
Birla Institute of Science And Technology
Computer Science
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