Shravya Patlori
Summary
Results-driven professional with expertise in data analysis, stakeholder management, and process improvement.
Data-driven marketer skilled in leveraging digital channels to drive brand visibility and engagement. Proficient in market research, campaign tracking, and generating actionable insights.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Business Analyst
Wipro India Pvt Ltd
07.2021 - 08.2022
- Conducted extensive user research gathering feedback from over 1,000 users. Analyzed the data to identify pain points and improve user experience, resulting in a 30% increase in user satisfaction ratings.
- Collaborated with product managers and engineering teams to expand Google Maps coverage by adding 50,000 new points of interest (POIs) across underserved regions.
- Led the implementation of a data validation process that ensured Google Maps accuracy by conducting regular audits and resolving data discrepancies. Reduced reported inaccuracies by 90% and achieved a 99.9% accuracy rate for core map data, enhancing user trust and reliability.
- Analyzed geographical data from diverse sources to improve Google Maps coverage in remote areas. Through data analysis and collaboration with local experts, expanded coverage by 15% and provided accurate and up-to-date information for users in challenging geographies.
- Utilized data analytics tools to analyze user behavior and interactions within Google Maps, identifying patterns and trends. Leveraged these insights to propose and implement feature enhancements that resulted in a 25% increase in user retention and a 10% decrease in user-reported issues.
Marketing Intern
UPrep Learning India Pvt Ltd
05.2020 - 08.2020
- Contributed to website optimization, resulting in improved conversion rates and decreased bounce rates.
- Assisted in planning and executing a successful virtual event, generating increased brand awareness and qualified leads.
- Collaborated with the design team to create visually appealing and impactful marketing collaterals, including brochures and infographics, resulting in enhanced brand messaging and increased engagement with target audiences.
- Actively engaged in direct sales activities, including cold calling and email outreach, resulting in securing partnerships with five educational institutions, leading to a 30% increase in student enrollments and revenue for the e-learning platform.
Senior Process Executive
Cognizant
06.2018 - 06.2019
- Developed and executed digital marketing campaigns achieving an average 50% increase in online conversions and 30% decrease in cost per acquisition.
- Consistently achieved double-digit improvements through the implementation of PPC marketing strategies, resulting in significant lead generation.
- Tracked and measured the Return on Investment (ROI) of PPC campaigns through accurate management and optimization.
- Provided valuable performance recommendations that led to a 30% increase in campaign effectiveness, driving further success and exceptional results.
- Conducted in-depth website analysis with Google Analytics, achieving improvement in load times, 20% increase in session duration, and 15% decrease in bounce rate, enhancing user experience and organic search rankings.
Senior Process Executive
Regalix India Pvt Ltd
06.2017 - 06.2018
- Developed Campaign led designs and tracked results for Australian and New Zealand Clients based on their Goals
- Creation, management and optimization for small to medium business clients
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
- Created and deployed social media content and Ad copies, engaged with target audiences and boosted reach with strategic ad placements
- Improved click through rates, conversion and other KPIs with strategic approach
- Drafted and pitched to business owners on regular basis to analyze trends based on campaign performance reports to identify incremental opportunities
- Extensively handled over 150 Marketing Accounts in a Quarter from Australia, New Zealand advertisers and running their Campaigns effectively
- Ensure account growth through implementation of optimizations and provide suggestions to meet client ROI & marketing objectives.
Education
MBA - Marketing and Operations
Xavier's Institute of Management And Entrepreneurship
India2021
Bachelor of Science - Computer Science
Stanley College of Engineering & Technology
India2017
Skills
- Forecasting and Planning
- Industry Trend Analysis
- Google Analytics
- Google AdWords
- Campaign Optimization (CPM)
- Tableau
- SQL
Certification
Google Ads Search & Display
Google Analytics for Beginners
Lean Six Sigma Green Belt Certified
Additional Information
- Attended the 2019 Winter Study Program held at MBA Education Center, School of Business, Guangdong University of Foreign Studies, China.
- Cognizant India Pvt Ltd: Cognizant Digital Operations-Hall of Fame Spot Light Award for Exemplary Focus on Performance Excellence.
Timeline
Business Analyst
Wipro India Pvt Ltd
07.2021 - 08.2022
Marketing Intern
UPrep Learning India Pvt Ltd
05.2020 - 08.2020
Senior Process Executive
Cognizant
06.2018 - 06.2019
Senior Process Executive
Regalix India Pvt Ltd
06.2017 - 06.2018
MBA - Marketing and Operations
Xavier's Institute of Management And Entrepreneurship
Bachelor of Science - Computer Science
Stanley College of Engineering & Technology
Google Ads Search & Display
Google Analytics for Beginners
Lean Six Sigma Green Belt Certified
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